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Brand loyalty

 
Those Who Keep Cars Longer Are Less Brand-Loyal

Those Who Keep Cars Longer Are Less Brand-Loyal

The longer you keep your car, the less likely you are to replace it with another model from the same brand. There may be plenty of brand-and-model exceptions, but that’s what a new analysis from Experian Automotive finds across the vehicle market—and it definitely upends some inferences... read more

November 5, 2014 by  -
 
2013 Ford Fusion

Ford Tops General Motors, Toyota In Loyalty; Hybrids Gain Traction

Ford Motor Company may not be as big as General Motors, Toyota, or Volkswagen, but when it comes to the loyalty of American customers, Ford has the competition beat... read more March 27, 2013 by  0


 
2012 Lexus IS 250  -  Driven, November 2011

J.D. Power: Dealership Service Improving Rapidly, Buoying Brands

New-car dealerships are doing much better—even compared to last year—in satisfying customers who return to the shop for service. That's one of the findings from... read more March 13, 2013 by  0


 
2013 Ford Fusion

Ford Trounces The Competition When It Comes To Brand Loyalty

Brand loyalty is a big deal in some industries. When it comes to cell phones and soft drinks, for example, people can come to blows debating the merits of the iPhone and the... read more January 15, 2013 by  8


 
Corporate and brand loyalty, Q2 of 2012, cropped (from infographic via Experian Automotive)

Toyota Owners Are Most Loyal, But Chevy Sonic Is Top Model

How much do you love your car? Enough to buy another of the same make when it's time to upgrade? Or at least enough to buy another from the same automaker? If you drive a... read more October 11, 2012 by  0


 
General Motors' Vice President for Global Quality and U.S. Customer Experience, Alicia Boler-Davis

General Motors Works Overtime To Keep Customers Happy

Back in January, J.D. Power and Polk released some interesting data about customer-retention rates in the auto industry -- or, in everyday language, brand loyalty. The two... read more September 20, 2012 by  1


 
2012 Chevrolet Sonic

General Motors Is Tops In Customer Loyalty, Ford A Close Second

It's one thing to attract a first-time customer, but quite another to get that customer back. According to new data from Experian Automotive, no automaker in America does... read more July 25, 2012 by  1


 
2013 Hyundai Elantra GT

Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to... read more February 10, 2012 by  2


 
Car lot

Do You Really Care What Car You Drive?

Once upon a time, consumers were fiercely brand-loyal. Many of our parents and grandparents drove Fords or Chevys or Plymouths, and that's all they drove. But as we've seen... read more January 25, 2012 by  3


 
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