Brand loyalty

Ford Tops General Motors, Toyota In Loyalty; Hybrids Gain Traction

Ford Motor Company may not be as big as General Motors, Toyota, or Volkswagen, but when it comes to the loyalty of American customers, Ford has the competition beat. According to Experian Automotive, Ford dominated the showrooms in both corporate and brand loyalty during the last three months of...

March 27, 2013 by Richard Read

J.D. Power: Dealership Service Improving Rapidly, Buoying Brands

March 13, 2013

Ford Trounces The Competition When It Comes To Brand Loyalty

January 15, 2013 7

Toyota Owners Are Most Loyal, But Chevy Sonic Is Top Model

October 11, 2012

General Motors' Vice President for Global Quality and U.S. Customer Experience, Alicia Boler-Davis

General Motors Works Overtime To Keep Customers Happy

Back in January, J.D. Power and Polk released some interesting data about customer-retention rates in the auto industry -- or, in everyday language, brand loyalty. The two... September 20, 2012 by Richard Read 1

General Motors Is Tops In Customer Loyalty, Ford A Close Second

It's one thing to attract a first-time customer, but quite another to get that customer back. According to new data from Experian Automotive, no automaker in America does... July 25, 2012 by Richard Read 1

Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to... February 10, 2012 by Richard Read 2

Do You Really Care What Car You Drive?

Once upon a time, consumers were fiercely brand-loyal. Many of our parents and grandparents drove Fords or Chevys or Plymouths, and that's all they drove. But as we've seen... January 25, 2012 by Richard Read 3