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Brand loyalty

 
J.D. Power Confirms: Brand Loyalty Is Dead, Especially Among Millennials

J.D. Power Confirms: Brand Loyalty Is Dead, Especially Among Millennials

As automakers know all too well, Americans have a love-hate relationship with cars. And as if that weren't bad enough, J.D. Power has just revealed that brand loyalty -- the thing that brought our parents back to the same dealership year after year -- is dying a slow death. Among Generation Y... read more

September 11, 2013 by  -
 
2013 Ford Fusion

Ford Trounces The Competition When It Comes To Brand Loyalty

Brand loyalty is a big deal in some industries. When it comes to cell phones and soft drinks, for example, people can come to blows debating the merits of the iPhone and the... read more January 15, 2013 by  7


 
Corporate and brand loyalty, Q2 of 2012, cropped (from infographic via Experian Automotive)

Toyota Owners Are Most Loyal, But Chevy Sonic Is Top Model

How much do you love your car? Enough to buy another of the same make when it's time to upgrade? Or at least enough to buy another from the same automaker? If you drive a... read more October 11, 2012 by 


 
General Motors' Vice President for Global Quality and U.S. Customer Experience, Alicia Boler-Davis

General Motors Works Overtime To Keep Customers Happy

Back in January, J.D. Power and Polk released some interesting data about customer-retention rates in the auto industry -- or, in everyday language, brand loyalty. The two... read more September 20, 2012 by  1


 
2012 Chevrolet Sonic

General Motors Is Tops In Customer Loyalty, Ford A Close Second

It's one thing to attract a first-time customer, but quite another to get that customer back. According to new data from Experian Automotive, no automaker in America does... read more July 25, 2012 by  1


 
2013 Hyundai Elantra GT

Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to... read more February 10, 2012 by  2


 
Car lot

Do You Really Care What Car You Drive?

Once upon a time, consumers were fiercely brand-loyal. Many of our parents and grandparents drove Fords or Chevys or Plymouths, and that's all they drove. But as we've seen... read more January 25, 2012 by  3


 
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