Brand loyalty

Once Again, Ford Owners Are The Most Loyal In America Says IHS Survey
Once Again, Ford Owners Are The Most Loyal In America Says IHS Survey

Competition between automakers may be stiffer than ever, but brand loyalty isn't dead -- at least not among Ford fans. Research firm IHS analyzed 12 months of data and determined that when it comes to repeat customers, Ford is doing fab. MUST SEE: 2016 Nissan Titan Preview To reach that conclusion...Read More»

2015 Dodge Grand Caravan
Those Who Keep Cars Longer Are Less Brand-Loyal

The longer you keep your car, the less likely you are to replace it with another model from the same brand. There may be plenty of brand-and-model exceptions, but that’s what a new analysis from Experian Automotive finds across the vehicle market—and it definitely upends some inferences...Read More»

2014 Mitsubishi Outlander Sport
5 Car Brands That Customers Don't Buy Twice

In today's auto market, competition is stiff. Every car seems built to last, which makes it difficult for automakers to tout reliability as their sole selling point. Consumers can shop nearly any brand, confident that they'll drive home in something that will hold up for years. That's led to the...Read More»

Gossip Girl presents the faces of Generation Y
J.D. Power Confirms: Brand Loyalty Is Dead, Especially Among Millennials

As automakers know all too well, Americans have a love-hate relationship with cars. And as if that weren't bad enough, J.D. Power has just revealed that brand loyalty -- the thing that brought our parents back to the same dealership year after year -- is dying a slow death. Among Generation Y...Read More»

2014 Ford Fiesta ST
Forget Amazon & Lowe's: Ford Is The Top Brand In America

Ford has done it: the Detroit automaker is now the best-perceived brand in the U.S. -- not just among car companies, but among all companies. That news comes from marketing research firm YouGov. Every day of the week, its workers speak to 5,000 Americans, gauging public opinion on 1,100 of the...Read More»

2013 Ford Fusion
Ford Tops General Motors, Toyota In Loyalty; Hybrids Gain Traction

Ford Motor Company may not be as big as General Motors, Toyota, or Volkswagen, but when it comes to the loyalty of American customers, Ford has the competition beat. According to Experian Automotive, Ford dominated the showrooms in both corporate and brand loyalty during the last three months of...Read More»

2012 Lexus IS 250  -  Driven, November 2011
J.D. Power: Dealership Service Improving Rapidly, Buoying Brands

New-car dealerships are doing much better—even compared to last year—in satisfying customers who return to the shop for service. That's one of the findings from J.D. Power's latest Consumer Service Index (CSI) Study, released today. The latest 2013 CSI finds that thanks to automaker and...Read More»

2013 Ford Fusion
Ford Trounces The Competition When It Comes To Brand Loyalty

Brand loyalty is a big deal in some industries. When it comes to cell phones and soft drinks, for example, people can come to blows debating the merits of the iPhone and the Galaxy S3, or Coke Zero and...well, whatever the Pepsi equivalent is. For auto shoppers, though, brand loyalty isn't the...Read More»

Corporate and brand loyalty, Q2 of 2012, cropped (from infographic via Experian Automotive)
Toyota Owners Are Most Loyal, But Chevy Sonic Is Top Model

How much do you love your car? Enough to buy another of the same make when it's time to upgrade? Or at least enough to buy another from the same automaker? If you drive a vehicle from the Toyota family -- including Scion and Lexus -- chances are pretty good that your answer to that third question...Read More»

General Motors' Vice President for Global Quality and U.S. Customer Experience, Alicia Boler-Davis
General Motors Works Overtime To Keep Customers Happy

Back in January, J.D. Power and Polk released some interesting data about customer-retention rates in the auto industry -- or, in everyday language, brand loyalty. The two research firms came up with slightly different statistics, but both agreed that companies like Ford were making real progress...Read More»

2012 Chevrolet Sonic
General Motors Is Tops In Customer Loyalty, Ford A Close Second

It's one thing to attract a first-time customer, but quite another to get that customer back. According to new data from Experian Automotive, no automaker in America does that quite as well as General Motors -- though Ford comes awfully close. #1 and #2: GM and Ford During the first quarter of...Read More»

2013 Hyundai Elantra GT
Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to research firm Brand Keys and its 2012 Customer Loyalty Engagement Index, the companies best prepared to thrive in today's...Read More»

Car lot
Do You Really Care What Car You Drive?

Once upon a time, consumers were fiercely brand-loyal. Many of our parents and grandparents drove Fords or Chevys or Plymouths, and that's all they drove. But as we've seen over the past few years, brand loyalty is becoming a thing of the past -- a fact that's confirmed by new study from Consumer...Read More»

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