Brand
Ford Continues To Generate Most Buzz, But Toyota Makes Biggest Gains
Plenty of surveys measure attitudes toward the auto industry. Some determine how much motorists like their vehicles, some focus on the dealership experience, and others zero in on areas like auto insurance. Marketing firm YouGov measures something a little more elusive: buzz. Every weekday, YouGov...
Consumers Show Their Love For Honda, Ford, Toyota
2011 was a tough year for Asian automakers. True, their vehicles have fared well in various rankings, like Consumer Reports' recent list of "Top Picks". But between the March... March 1, 2012 by Richard Read 1
Hyundai, Ford, Honda Create The Most "Consumer Delight"
Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to... February 10, 2012 by Richard Read 2
Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100
The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a... September 13, 2011 by Richard Read
GM's Marketing Guru Wants Chevrolet To Become Apple
On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said... August 11, 2011 by Richard Read 9
Study: Detroit's Image Dinged, Foreign & Luxury Autos Shine
Last week, we reported on June auto sales stats, which showed big gains for America's Big Three, as well as for German and Korean marques. But a new survey from YouGov hints... July 6, 2011 by Richard Read 4
Toyota Bumps BMW To Become Most Valuable Auto Brand In The World
Just last week, we reported BMW had finally kicked Toyota's Lexus brand from the top spot in the U.S. luxury market. Today, the trade winds have shifted, and we find Toyota... May 9, 2011 by Richard Read 3
Once Again, Hyundai Takes Top Honors In Loyalty Index
There's a lot of talk these days about the death of brand loyalty -- particularly about Generations X and Y and how they're on the lookout for good deals, not a brand they... February 8, 2011 by Richard Read 8
Video: Honda's New Film, 'The Undying Dream', Plays Sundance
While much of America's attention this weekend was focused on a certain football game, for a handful of film buffs and car fans, the center of the known universe was the... January 24, 2011 by Richard Read
Which Automakers Do You Talk About Most?
Here at SocialCarNews, we talk about nearly all of the world's major automakers -- then again, that's our job. But which car companies is the rest of America talking about?... January 7, 2011 by Richard Read
Survey: America Loves GM Again
Say what you will about General Motors -- and you've probably said plenty the past two years -- but things may finally be looking up for America's largest automaker. A new... December 6, 2010 by Richard Read 4
Interbrand Names The Top 100 Brands Of 2010: How Does Your Favorite Automaker Rank?
Every year, the marketing powerhouse known as Interbrand publishes a list of the top 100 global brands. These are the companies at the head of the international pack that... September 17, 2010 by Richard Read
Deer Season Is Coming: Cue The Chevy Truck Ads
In many parts of America, deer season is a very big deal. Families talk about it for months, plan hunting trips, shop for deer stands, clean rifles. We know of school... September 2, 2010 by Richard Read
Video: Porsche Undergoes DNA Test To Prove Its Babydaddy-ness
It's a fairly quiet week as far as car news goes, what with many folks trying to get in some last-minute R&R before the busy fall season kicks off. That makes it a... September 1, 2010 by Richard Read
Rumor: Volkswagen Wants To Purchase Alfa Romeo
According to an article in Germany's Automobilwoche, the Volkswagen Group wants to bring another child into its already-crowded family of brands: Alfa Romeo. Citing an... August 23, 2010 by Richard Read
Ford's Sale Of Volvo To Geely Is Expected To Close Next Week
We haven't heard much lately about Ford's sale of Volvo to Chinese automaker Geely. We've been hoping things were on-track, but given all the trouble GM had offloading HUMMER... July 29, 2010 by Richard Read
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