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Honda, Toyota, Mercedes-Benz, Lexus Are Consumers' Choice For Quality

Honda, Toyota, Mercedes-Benz, Lexus Are Consumers' Choice For Quality

Consumer perception is a very important thing -- subjective, yes, but it can be the deciding factor in the battle between brands and technologies. In the 1980s, for example, many consumers preferred the quality of Betamax tapes, but VHS offered longer recording times. VHS manufacturers waged a... read more

June 5, 2014 by  -
 
2014 Ford Fiesta ST

Forget Amazon & Lowe's: Ford Is The Top Brand In America

Ford has done it: the Detroit automaker is now the best-perceived brand in the U.S. -- not just among car companies, but among all companies. That news comes from marketing... read more July 16, 2013 by 


 
2013 Ford C-Max Hybrid

Ford Continues To Generate Most Buzz, But Toyota Makes Biggest Gains

Plenty of surveys measure attitudes toward the auto industry. Some determine how much motorists like their vehicles, some focus on the dealership experience, and others zero... read more January 29, 2013 by  1


 
2013 Ford Fusion

Ford Trounces The Competition When It Comes To Brand Loyalty

Brand loyalty is a big deal in some industries. When it comes to cell phones and soft drinks, for example, people can come to blows debating the merits of the iPhone and the... read more January 15, 2013 by  8


 
Interbrand's Best Global Brands, 2012

The Top 100 Global Brands: How Does Your Automaker Rank?

On Tuesday, we shared year-to-date sales stats for most automakers, but sales aren't the only way to measure a company's health. Interbrand takes a broader view of corporate... read more October 4, 2012 by 


 
2011 Saab 9-4X

If The Saab Sale Goes Through, Will It Still Be Called Saab?

By now, you probably know two things about Saab: It's not dead (yet). If it survives, it's going to be an electric car company (maybe). But if item #2 comes to pass, will... read more June 22, 2012 by  3


 
Honda, Toyota, Ford, and mid-market car sector rankings from YouGov's BrandIndex

Consumers Show Their Love For Honda, Ford, Toyota

2011 was a tough year for Asian automakers. True, their vehicles have fared well in various rankings, like Consumer Reports' recent list of "Top Picks". But between the March... read more March 1, 2012 by  1


 
2013 Hyundai Elantra GT

Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to... read more February 10, 2012 by  2


 
2012 Hyundai Veloster

Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a... read more September 13, 2011 by 


 
Chevrolet wants to be more like Apple

GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said... read more August 11, 2011 by  9


 
YouGov Impression scores for International, Domestic, Mid-Market, and Luxury cars, May & June 2011

Study: Detroit's Image Dinged, Foreign & Luxury Autos Shine

Last week, we reported on June auto sales stats, which showed big gains for America's Big Three, as well as for German and Korean marques. But a new survey from YouGov hints... read more July 6, 2011 by  4


 
Millward Brown's 2011 BrandZ study

Toyota Bumps BMW To Become Most Valuable Auto Brand In The World

Just last week, we reported BMW had finally kicked Toyota's Lexus brand from the top spot in the U.S. luxury market. Today, the trade winds have shifted, and we find Toyota... read more May 9, 2011 by  3


 
2011 Hyundai Accent

Once Again, Hyundai Takes Top Honors In Loyalty Index

There's a lot of talk these days about the death of brand loyalty -- particularly about Generations X and Y and how they're on the lookout for good deals, not a brand they... read more February 8, 2011 by  8


 
Still from Honda's 'The Undying Dream'

Video: Honda's New Film, 'The Undying Dream', Plays Sundance

While much of America's attention this weekend was focused on a certain football game, for a handful of film buffs and car fans, the center of the known universe was the... read more January 24, 2011 by 


 
The Virtue 100 -- most discussed brands of 2010

Which Automakers Do You Talk About Most?

Here at SocialCarNews, we talk about nearly all of the world's major automakers -- then again, that's our job. But which car companies is the rest of America talking about?... read more January 7, 2011 by 


 
YouGov analysis of GM brand

Survey: America Loves GM Again

Say what you will about General Motors -- and you've probably said plenty the past two years -- but things may finally be looking up for America's largest automaker. A new... read more December 6, 2010 by  4


 
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