Brand

Study: Top global brands include plenty of tech firms and no automakers
Study: Top global brands include plenty of tech firms and no automakers

If you watch the news regularly, you often hear about companies merging--often after one of the companies has been bought for a very hefty sum. But what goes into determining the value of a company? It's not just a dull calculation of cash and physical assets, or even annual revenue. Part of a...Read More»

ALG's Brand Perception of Quality rankings, June 2014
Honda, Toyota, Mercedes-Benz, Lexus Are Consumers' Choice For Quality

Consumer perception is a very important thing -- subjective, yes, but it can be the deciding factor in the battle between brands and technologies. In the 1980s, for example, many consumers preferred the quality of Betamax tapes, but VHS offered longer recording times. VHS manufacturers waged a...Read More»

Gary Pittam performs recall service on a Chevrolet Cobalt Thursday, April 17, 2014
GM Begins Shipping Replacement Parts As Public Opinion Improves: Is The Worst Over?

General Motors has begun shipping the parts needed to repair Chevrolet, Pontiac, and Saturn models affected by GM's high-profile "Switchgate" recall. That's good news for the company's marketing staff, who've been putting in long hours to minimize the recall's damage to GM's image and that of its...Read More»

LGBT-inclusive ad for the Chevrolet Traverse (debuted during the Sochi Winter Olympics)
Chevrolet Launches Two LGBT-Inclusive Ads During Winter Olympics Broadcast From Sochi, Russia

At noon Eastern, Chevrolet unveiled two commercials on YouTube: one for the all-new Chevy Traverse, the other for Chevrolet, the brand. "Why should that matter?", you ask. "Don't automakers post clips to the web on a daily basis?" They do, but these are special: they're intended for TV, and they...Read More»

2014 Cadillac SRX
Cadillac Leads Lincoln In Luring Buyers Back To The Brand

A couple of days ago, we discussed Lincoln's "Hello, Again" rebranding campaign, which raised the question, "Is producing independent short films the best way to attract new buyers?" It's too early to answer that, but according to marketing firm YouGov, Cadillac is already doing a better job with...Read More»

2014 Ford Fiesta ST
Forget Amazon & Lowe's: Ford Is The Top Brand In America

Ford has done it: the Detroit automaker is now the best-perceived brand in the U.S. -- not just among car companies, but among all companies. That news comes from marketing research firm YouGov. Every day of the week, its workers speak to 5,000 Americans, gauging public opinion on 1,100 of the...Read More»

2013 Ford C-Max Hybrid
Ford Continues To Generate Most Buzz, But Toyota Makes Biggest Gains

Plenty of surveys measure attitudes toward the auto industry. Some determine how much motorists like their vehicles, some focus on the dealership experience, and others zero in on areas like auto insurance. Marketing firm YouGov measures something a little more elusive: buzz. Every weekday, YouGov...Read More»

2013 Ford Fusion
Ford Trounces The Competition When It Comes To Brand Loyalty

Brand loyalty is a big deal in some industries. When it comes to cell phones and soft drinks, for example, people can come to blows debating the merits of the iPhone and the Galaxy S3, or Coke Zero and...well, whatever the Pepsi equivalent is. For auto shoppers, though, brand loyalty isn't the...Read More»

Interbrand's Best Global Brands, 2012
The Top 100 Global Brands: How Does Your Automaker Rank?

On Tuesday, we shared year-to-date sales stats for most automakers, but sales aren't the only way to measure a company's health. Interbrand takes a broader view of corporate value, and the marketing firm has just released its list of the top 100 global brands. To rank companies, Interbrand looks at...Read More»

2011 Saab 9-4X
If The Saab Sale Goes Through, Will It Still Be Called Saab?

By now, you probably know two things about Saab: It's not dead (yet). If it survives, it's going to be an electric car company (maybe). But if item #2 comes to pass, will Saab continue to be called "Saab"? An article in Detroit News raises some doubts. A family history Saab is a big company. The...Read More»

Honda, Toyota, Ford, and mid-market car sector rankings from YouGov's BrandIndex
Consumers Show Their Love For Honda, Ford, Toyota

2011 was a tough year for Asian automakers. True, their vehicles have fared well in various rankings, like Consumer Reports' recent list of "Top Picks". But between the March 11 Tohoku earthquake and tsunami, the flooding in Thailand, and the strong yen, many companies along the Pacific rim had a...Read More»

2013 Hyundai Elantra GT
Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to research firm Brand Keys and its 2012 Customer Loyalty Engagement Index, the companies best prepared to thrive in today's...Read More»

2012 Hyundai Veloster
Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a row. The bad news is that of the hundreds of brands that Brand Keys studied, no other car company broke the top 50, and just...Read More»

Chevrolet wants to be more like Apple
GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said that he wanted to retool the Chevrolet brand to be more like that of Apple. Ewanick's exact words -- noted on a slide -- were...Read More»

YouGov Impression scores for International, Domestic, Mid-Market, and Luxury cars, May & June 2011
Study: Detroit's Image Dinged, Foreign & Luxury Autos Shine

Last week, we reported on June auto sales stats, which showed big gains for America's Big Three, as well as for German and Korean marques. But a new survey from YouGov hints that Detroit's triumphs may be short-lived if automakers don't begin to address some serious image problems. YouGov is a...Read More»

Millward Brown's 2011 BrandZ study
Toyota Bumps BMW To Become Most Valuable Auto Brand In The World

Just last week, we reported BMW had finally kicked Toyota's Lexus brand from the top spot in the U.S. luxury market. Today, the trade winds have shifted, and we find Toyota booting BMW out of its #1 rank on a different list -- the list of the world's most valuable brands. The news comes via...Read More»

2011 Hyundai Accent
Once Again, Hyundai Takes Top Honors In Loyalty Index

There's a lot of talk these days about the death of brand loyalty -- particularly about Generations X and Y and how they're on the lookout for good deals, not a brand they can wed for life. And while that may be true, that hasn't stopped Hyundai from walking off with top honors in the esteemed...Read More»

Still from Honda's 'The Undying Dream'
Video: Honda's New Film, 'The Undying Dream', Plays Sundance

While much of America's attention this weekend was focused on a certain football game, for a handful of film buffs and car fans, the center of the known universe was the Sundance Film Festival. That's where Honda unveiled the latest short in its "Dream the Impossible" film series -- this one dubbed...Read More»

The Virtue 100 -- most discussed brands of 2010
Which Automakers Do You Talk About Most?

Here at SocialCarNews, we talk about nearly all of the world's major automakers -- then again, that's our job. But which car companies is the rest of America talking about? Marketing research firm Virtue just released its annual list of the Virtue 100, which answers exactly that question. The...Read More»

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