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Bob Lutz

 
"Maximum" Bob Lutz Returns To GM As Advisor

"Maximum" Bob Lutz Returns To GM As Advisor

General Motors has announced that Bob Lutz, former Vice Chairman, will return to GM as a consultant. Lutz will be available to executives and senior leadership on a part-time basis, effective immediately. Lutz has a lengthy history in the automotive industry, including time at GM (from 1963 through... read more

September 2, 2011 by  - 6
 
Bob Lutz and 50 Cent

General Motors' New CEO Is...Bob Lutz?

Bob Lutz is a controversial guy: a slick salesman/cheerleader who can get the public riled up about a new car, but also the kind of hothead who's been known to speak before... read more December 3, 2009 by 


 
2009 Chevrolet Impala

Front-Wheel Drive And Hybrid Planned For Next Chevrolet Impala

General Motors’ large sedan future was looking rosy until the U.S. government decided to vote in favor of new CAFE rules, forcing automakers to improve the average fuel... read more November 16, 2009 by 


 
2010 Jaguar XFR

Jaguar Backs Out Of CTS-V Challenge, Fisker Buys Old GM Plant: Today’s Car News

This Thursday Bob Lutz will get down and dirty with a handful of auto journalists as well as a few well-heeled ‘civilians’ at a race track in Monticello, N.Y. One... read more October 28, 2009 by 


 
2009 Cadillac CTS-V

Toyota Creates New Plant Species, CTS-V Challenge Draws Closer: Today’s Car News

The new MkVI Volkswagen Golf has just hit local showrooms but over in Europe the car has been on sale for almost a whole year and now it’s being updated with a... read more October 25, 2009 by 


 
Lamborghini Christmas Collection

It’s A Lambo Christmas, We Drive The 911 Turbo: Today’s Car News

To celebrate Christmas Lamborghini-style, the Italian supercar company has produced a range of limited edition gift-boxed candles and ceramic baubles, inspired by its... read more October 19, 2009 by 


 
Bob Lutz with the Cadillac CTS-V

40 Years Of Zs, Smoking Truckers, And A Challenge From Lutz: Today At High Gear Media

Follow us on Twitter: @highgearmedia @carconnection @therealma @greencarreports and join our Facebook fan page Nissan has nabbed most of the attention today, reaching the... read more October 15, 2009 by 


 
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Video: Cadillac Is Looking For A Few Good (Mad) Men

GM's Bob Lutz recently 86ed the ad agency for Buick, and now Cadillac is losing its marketing firm, too. The brand's contract with Modernista! is up, and according to... read more October 13, 2009 by 


 
2011 Chevrolet Volt Production Show Car

Unofficial 'Want' List For GM's Chevy Volt Tops 50,000

General Motors hasn't begun selling its highly anticipated Chevrolet Volt to the public just yet, but there's at least one unofficial waiting list for the range-extended... read more September 21, 2009 by  4


 
2010 Buick LaCrosse

Buick Is 'The New Class Of World Class'

Bob Lutz has made his first stab at reinvigorating Buick's marketing campaign with a new tagline for the Buick LaCrosse: "The new class of world class". You might recall that... read more September 17, 2009 by  2


 
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