BMW News

2011 BMW X3 Revealed
2011 BMW X3 Revealed

Cruise any upscale suburban shopping mall and you'll likely notice a lot of luxury crossover SUVs prowling the parking lot. The Lexus RX may be the undisputed sales king, but its spot isn't going unchallenged. The Acura MDX and updated Cadillac SRX are fighting to wrest the crown away, and now it's...Read More»

2011 Mercedes-Benz CL-Class
Secret Shoppers Give Mercedes-Benz Top Marks For Customer Experience

UPDATED: Pied Piper's Fran O'Hagan sent in some additional comments about this study. See below. If you've ever had the pleasure of working in retail or the service industry, you already know how much fun secret shoppers can be. (For the rest of you: not very.) Over the past four years, the folks...Read More»

BMW's Job Channel on Facebook
BMW Is Looking For A Few Good Menschen On Facebook And Twitter

U.S. unemployment numbers may have gotten a little rosier, but most experts agree that the job market is still terrible, and even the most optimistic analysts say that there are five applicants for every job opening. We don't have exact figures on the auto industry, but given the shrinkage and...Read More»

2010 BMW M5
Top 5 Car Chases = Top 5 Car Ads

OK, before we start, there will be no O.J. Simpson references or jokes, no white Broncos, and no speeding down a highway with some jerk in his Ferrari to prove how rich and/or blasted he is on the devil's dandruff. This piece is about car chases in movies and how they are nothing but pure car ads...Read More»

Ford Syncs Google Maps Destinations For Free Through The Cloud
Cloud Commuting: Google Maps Will Be A Key Feature On Ford, GM, Audi Rides

We've talked a lot about Google Maps and how it can make drivers' lives easier. We're happy to report that several major automakers have fully embraced Google's free service and are working hard to integrate its unique features into their vehicles' existing telematics systems. Ford is a great...Read More»

2010 Jaguar XK
TCC's Top 7 Convertibles for the Long, Hot Summer Ahead

Ugh. It's 90 degrees already today. Where did spring go? Probably the same place as our 401(k) plans, if you're anything like us. The return of swelter season means our attention turns to one thing here at TheCarConnection: lining up convertibles for test drives. Lucky us, right? We think you...Read More»

2011 BMW 3-Series M-Sport Package
BMW Is To Yuppie As Audi Is To Slimy? BMW Gets Nasty

A little while ago I dissected an ad BMW put together as part of its "BMW. Joy" campaign that you can check out on www.bmw.tv containing all kinds of great promos and such. But when I went back to check out if they had posted any new ads, I clicked on the "BMW. Joy" ad by accident and decided I...Read More»

Screencap from BMW 'interactive' building projection in Singapore
Video: BMW Understands Joy, But 'Interactive'? Not So Much.

Last month, BMW put together a fairly massive stunt: a projection onto Singapore's Suntec City Towers 2 and 3 featuring promos for BMW vehicles, including the automaker's Efficient Dynamics lineup and its new "Joy" theme (which, contrary to popular belief, is not replacing "The Ultimate Driving...Read More»

BMW 2002
BMW Joy: The Ultimate Marketing Machine

Today I had the magnificent pleasure of driving a BMW 2002 tii and I came away not just happy, but filled with automotive joy. I'll come back to why I chose the word “joy” in a bit. Each time I started up the car, a smile came over my face and all I could do was revel in the elemental...Read More»

Brilliance BS6 crash test, before modifications, 2007
BMW's Chinese Partner Isn't So Brilliant, Pulls Out Of Europe

Yes, China is on track to become the world's largest single car market. And yes, one or more native Chinese carmakers will likely become fully competitive in the global market within 10 or 20 years--as Hyundai, Honda, and Toyota have done over time. But there will be fits and starts along the way...Read More»

2010 BMW 5-Series Gran Turismo
BMW Bringing xDrive to 5-Series Gran Turismo and European 740d

It may be less earth-shattering than the news that BMW will produce front-wheel drive cars in the future, but the company has announced that its xDrive all-wheel drive system will be available on 2010 5-Series Gran Turismo models, regardless of engine choice, and as well on the 740d, which will...Read More»

2010 Honda Accord Crosstour
No, It's NOT A Lifestyle Vehicle. It's a HATCHBACK, Stupid!

Certain words strike fear into the heart of certain people. Say "hybrid" to a muscle-car owner and watch his lip curl in disdain. Say "minivan" to a new dad struggling to hang onto his youth and watch him turn pale. If anything, the word "hatchback" is even worse. There's not active fear, there's...Read More»

BMW's Jack Pitney
Video: BMW, Audi, Volvo Talk About Selling Luxury In A Recession-Wary World

The world of today is a little different from the one we inhabited just two or three years ago. Free-wheeling credit, a strong housing market, Pontiac: all gone, the dusty excesses of yesteryear. Even luxury consumers -- usually a consistent lot -- have pulled in the reins on spending. But of...Read More»

MINI Press Conference, 2010 New York Auto Show
Amazingly for New York, Less IS More at the 2010 Auto Show

Article by Bruce Richter; photographs by Robert Didal. The 2010 New York Auto Show had several themes this year. One was the prevalance and prominence of the greenest solutions, with literally dozens of hybrid and electric vehicles, which I covered on AllCarsElectric.com. The show's second...Read More»

BMW HD Radio
HD Radio To Be A Standard Feature On Most 2011 BMW Models

BMW has announced that it will make HD Radio technology standard on most of its 2011 lineup—starting with the new 2011 BMW 5-Series. The German automaker was one of the first to offer HD Radio as an option, beginning in 2006, and has offered the feature as an option across all model lines since...Read More»

2011 Hyundai Sonata
As If We Needed Another Sign Of Hyundai As Golden Child

On CBS Sunday Morning Show's "The Money Issue" edition last week, one feature segment was entitled, "Hyundai: Driven to Success." In a showroom "crawling with customers" at Atlantic Hyundai in West Islip, Long Island, one hopeful spender bubbled over about how she'd put herself on a waiting list...Read More»

Hummer Dealership
Depressed Sales Could Hurt Dealer Service Business For Years

The depressed auto sales trend that began back in 2008 is going to leave some lingering effects, affecting the service department business of new-car dealerships for many years. So predicts J.D Power and Associates—that dealer service traffic will decline by 20 percent between 2009 and 2013, with...Read More»

2010 BMW 3-Series 4-door Sedan 335i RWD Steering Wheel
Test Driven: 2010 BMW 328i Sedan

You can really tell a lot about the depth and breadth of quality in an automobile by testing the most basic model. If that version impresses without the benefit of all the optional "ooh-aah" gizmos and high powered engines then there can be little doubt left in your mind that it is a great car...Read More»

Screencap from BMW 'Story of Joy' ad
Video: BMW's 'Story of Joy' Campaign Hits High Gear

For over three decades, BMW has relied on its "Ultimate Driving Machine" tagline, but now the automaker's new ad agency, GSD&M Idea City from Austin, Texas, are shifting to a new campaign that could have significantly broader appeal. The "Ultimate Driving Machine" tag and most of the campaigns...Read More»

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