BMW News

Battle Of The Brands: Which European Automakers Bare All On YouTube?
Battle Of The Brands: Which European Automakers Bare All On YouTube?

Yesterday, we launched a little friendly competition: a comparison of automakers' YouTube channels. We were curious to see which qualify as must-see web TV and which ought to be canceled ASAP. Monday was devoted to U.S. brands, and today, we're moving across the pond for a look at their "European"...Read More»

2011 BMW X3
BMW X3: What’s Up With The Cupholders?

When I was Internet Manager for a major car dealer, I was amazed at the number of buyers whose first question about the biggest and best model that just arrived on the showroom floor was how many cupholders it had. They weren’t concerned with advances in safety or design, horsepower or gas...Read More»

2010 BMW 5-Series 4-door Sports Wagon 535i xDrive AWD Angular Front Exterior View
Wagon Review: 2010 BMW 5-Series Sports Wagon

It's one of the best looking Wagons around--the 2010 BMW 5-Series Sports Wagon simply has stunning exterior features. The blend of sharp and curved edges are what make this wagon turn heads in a crowd. Although the design hasn't changed since 2004, it is still a classic BMW style that will never...Read More»

2010 Ford Mustang GT Convertible
Smart Car Shopping: Big Deals On These Five Convertibles

  It may sound like some strange factoid hurtling in from a parallel universe, but ragtop shoppers, take heart: sometimes, convertibles are cheaper in summer. How can that be? We've seen automakers introduce convertibles in the dead of winter--when people are most receptive to the idea of a warm...Read More»

2011 BMW 535i (Euro spec)
2011 BMW 5-Series Earns Top Safety Pick

The 2011 BMW 5-Series sedan has earned a distinction the last-generation four-door never could--it's been named a Top Safety Pick. The Insurance Institute for Highway Safety (IIHS) has given the new 5er its best possible score, after performing its series of crash tests, tests that are more...Read More»

2011 Mercedes-Benz SL Class 2-door Roadster 5.5L V8 Front Exterior View
German Luxury Brands Are Putting On The Blitz

  The global economy is giving mixed signals right now. On the thumbs-down side, unstable unemployment numbers and see-saw stock markets. On the upside, job creation, the return of venture capital, and slowly increasing GDPs (at least in most parts of the world). In the auto industry, GM and...Read More»

2011 BMW X3
2011 BMW X3 Revealed

Cruise any upscale suburban shopping mall and you'll likely notice a lot of luxury crossover SUVs prowling the parking lot. The Lexus RX may be the undisputed sales king, but its spot isn't going unchallenged. The Acura MDX and updated Cadillac SRX are fighting to wrest the crown away, and now it's...Read More»

2011 Mercedes-Benz CL-Class
Secret Shoppers Give Mercedes-Benz Top Marks For Customer Experience

UPDATED: Pied Piper's Fran O'Hagan sent in some additional comments about this study. See below. If you've ever had the pleasure of working in retail or the service industry, you already know how much fun secret shoppers can be. (For the rest of you: not very.) Over the past four years, the folks...Read More»

BMW's Job Channel on Facebook
BMW Is Looking For A Few Good Menschen On Facebook And Twitter

U.S. unemployment numbers may have gotten a little rosier, but most experts agree that the job market is still terrible, and even the most optimistic analysts say that there are five applicants for every job opening. We don't have exact figures on the auto industry, but given the shrinkage and...Read More»

2010 BMW M5
Top 5 Car Chases = Top 5 Car Ads

OK, before we start, there will be no O.J. Simpson references or jokes, no white Broncos, and no speeding down a highway with some jerk in his Ferrari to prove how rich and/or blasted he is on the devil's dandruff. This piece is about car chases in movies and how they are nothing but pure car ads...Read More»

Ford Syncs Google Maps Destinations For Free Through The Cloud
Cloud Commuting: Google Maps Will Be A Key Feature On Ford, GM, Audi Rides

We've talked a lot about Google Maps and how it can make drivers' lives easier. We're happy to report that several major automakers have fully embraced Google's free service and are working hard to integrate its unique features into their vehicles' existing telematics systems. Ford is a great...Read More»

2010 Jaguar XK
TCC's Top 7 Convertibles for the Long, Hot Summer Ahead

Ugh. It's 90 degrees already today. Where did spring go? Probably the same place as our 401(k) plans, if you're anything like us. The return of swelter season means our attention turns to one thing here at TheCarConnection: lining up convertibles for test drives. Lucky us, right? We think you...Read More»

2011 BMW 3-Series M-Sport Package
BMW Is To Yuppie As Audi Is To Slimy? BMW Gets Nasty

A little while ago I dissected an ad BMW put together as part of its "BMW. Joy" campaign that you can check out on www.bmw.tv containing all kinds of great promos and such. But when I went back to check out if they had posted any new ads, I clicked on the "BMW. Joy" ad by accident and decided I...Read More»

Screencap from BMW 'interactive' building projection in Singapore
Video: BMW Understands Joy, But 'Interactive'? Not So Much.

Last month, BMW put together a fairly massive stunt: a projection onto Singapore's Suntec City Towers 2 and 3 featuring promos for BMW vehicles, including the automaker's Efficient Dynamics lineup and its new "Joy" theme (which, contrary to popular belief, is not replacing "The Ultimate Driving...Read More»

BMW 2002
BMW Joy: The Ultimate Marketing Machine

Today I had the magnificent pleasure of driving a BMW 2002 tii and I came away not just happy, but filled with automotive joy. I'll come back to why I chose the word “joy” in a bit. Each time I started up the car, a smile came over my face and all I could do was revel in the elemental...Read More»

Brilliance BS6 crash test, before modifications, 2007
BMW's Chinese Partner Isn't So Brilliant, Pulls Out Of Europe

Yes, China is on track to become the world's largest single car market. And yes, one or more native Chinese carmakers will likely become fully competitive in the global market within 10 or 20 years--as Hyundai, Honda, and Toyota have done over time. But there will be fits and starts along the way...Read More»

2010 BMW 5-Series Gran Turismo
BMW Bringing xDrive to 5-Series Gran Turismo and European 740d

It may be less earth-shattering than the news that BMW will produce front-wheel drive cars in the future, but the company has announced that its xDrive all-wheel drive system will be available on 2010 5-Series Gran Turismo models, regardless of engine choice, and as well on the 740d, which will...Read More»

2010 Honda Accord Crosstour
No, It's NOT A Lifestyle Vehicle. It's a HATCHBACK, Stupid!

Certain words strike fear into the heart of certain people. Say "hybrid" to a muscle-car owner and watch his lip curl in disdain. Say "minivan" to a new dad struggling to hang onto his youth and watch him turn pale. If anything, the word "hatchback" is even worse. There's not active fear, there's...Read More»

BMW's Jack Pitney
Video: BMW, Audi, Volvo Talk About Selling Luxury In A Recession-Wary World

The world of today is a little different from the one we inhabited just two or three years ago. Free-wheeling credit, a strong housing market, Pontiac: all gone, the dusty excesses of yesteryear. Even luxury consumers -- usually a consistent lot -- have pulled in the reins on spending. But of...Read More»

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