BMW News

Video: BMW Understands Joy, But 'Interactive'? Not So Much.
Video: BMW Understands Joy, But 'Interactive'? Not So Much.

Last month, BMW put together a fairly massive stunt: a projection onto Singapore's Suntec City Towers 2 and 3 featuring promos for BMW vehicles, including the automaker's Efficient Dynamics lineup and its new "Joy" theme (which, contrary to popular belief, is not replacing "The Ultimate Driving...Read More»

BMW 2002
BMW Joy: The Ultimate Marketing Machine

Today I had the magnificent pleasure of driving a BMW 2002 tii and I came away not just happy, but filled with automotive joy. I'll come back to why I chose the word “joy” in a bit. Each time I started up the car, a smile came over my face and all I could do was revel in the elemental...Read More»

Brilliance BS6 crash test, before modifications, 2007
BMW's Chinese Partner Isn't So Brilliant, Pulls Out Of Europe

Yes, China is on track to become the world's largest single car market. And yes, one or more native Chinese carmakers will likely become fully competitive in the global market within 10 or 20 years--as Hyundai, Honda, and Toyota have done over time. But there will be fits and starts along the way...Read More»

2010 BMW 5-Series Gran Turismo
BMW Bringing xDrive to 5-Series Gran Turismo and European 740d

It may be less earth-shattering than the news that BMW will produce front-wheel drive cars in the future, but the company has announced that its xDrive all-wheel drive system will be available on 2010 5-Series Gran Turismo models, regardless of engine choice, and as well on the 740d, which will...Read More»

2010 Honda Accord Crosstour
No, It's NOT A Lifestyle Vehicle. It's a HATCHBACK, Stupid!

Certain words strike fear into the heart of certain people. Say "hybrid" to a muscle-car owner and watch his lip curl in disdain. Say "minivan" to a new dad struggling to hang onto his youth and watch him turn pale. If anything, the word "hatchback" is even worse. There's not active fear, there's...Read More»

BMW's Jack Pitney
Video: BMW, Audi, Volvo Talk About Selling Luxury In A Recession-Wary World

The world of today is a little different from the one we inhabited just two or three years ago. Free-wheeling credit, a strong housing market, Pontiac: all gone, the dusty excesses of yesteryear. Even luxury consumers -- usually a consistent lot -- have pulled in the reins on spending. But of...Read More»

MINI Press Conference, 2010 New York Auto Show
Amazingly for New York, Less IS More at the 2010 Auto Show

Article by Bruce Richter; photographs by Robert Didal. The 2010 New York Auto Show had several themes this year. One was the prevalance and prominence of the greenest solutions, with literally dozens of hybrid and electric vehicles, which I covered on AllCarsElectric.com. The show's second...Read More»

BMW HD Radio
HD Radio To Be A Standard Feature On Most 2011 BMW Models

BMW has announced that it will make HD Radio technology standard on most of its 2011 lineup—starting with the new 2011 BMW 5-Series. The German automaker was one of the first to offer HD Radio as an option, beginning in 2006, and has offered the feature as an option across all model lines since...Read More»

2011 Hyundai Sonata
As If We Needed Another Sign Of Hyundai As Golden Child

On CBS Sunday Morning Show's "The Money Issue" edition last week, one feature segment was entitled, "Hyundai: Driven to Success." In a showroom "crawling with customers" at Atlantic Hyundai in West Islip, Long Island, one hopeful spender bubbled over about how she'd put herself on a waiting list...Read More»

Hummer Dealership
Depressed Sales Could Hurt Dealer Service Business For Years

The depressed auto sales trend that began back in 2008 is going to leave some lingering effects, affecting the service department business of new-car dealerships for many years. So predicts J.D Power and Associates—that dealer service traffic will decline by 20 percent between 2009 and 2013, with...Read More»

2010 BMW 3-Series 4-door Sedan 335i RWD Steering Wheel
Test Driven: 2010 BMW 328i Sedan

You can really tell a lot about the depth and breadth of quality in an automobile by testing the most basic model. If that version impresses without the benefit of all the optional "ooh-aah" gizmos and high powered engines then there can be little doubt left in your mind that it is a great car...Read More»

Screencap from BMW 'Story of Joy' ad
Video: BMW's 'Story of Joy' Campaign Hits High Gear

For over three decades, BMW has relied on its "Ultimate Driving Machine" tagline, but now the automaker's new ad agency, GSD&M Idea City from Austin, Texas, are shifting to a new campaign that could have significantly broader appeal. The "Ultimate Driving Machine" tag and most of the campaigns...Read More»

2010 BMW M3 GTS
Watch for COPS Method of Defensive Driving (part 2)

In Part 1 of this series on defensive driving I introduced you to my Watch for COPS method.  Not only is it the best way to avoid a ticket, its also the correct way to remain alert and avoid an accident.   Now, I'd like to discuss proper mirrors.A proper mirror seems kind of obvious, doesnt it?...Read More»

2010 BMW 5-Series Gran Turismo
Today In Marketing: BMW Edges In On Mercedes-Benz Fashion Week

When companies play their cards right, sponsorships can yield profitable, high-profile branding opportunities. The Staples Center in Los Angeles is a great example of corporate sponsorship at work; so was Viagra's support of NASCAR. To buff its image as an "aspirational" auto brand, Mercedes-Benz...Read More»

2011 BMW X5
Preview: 2011 BMW X5

BMW has enhanced its X5 SUV for the 2011 model year, updating the vehicle’s powertrain and styling to keep it fresh in what has become one of the most closely fought segments in the industry. Originally launched back in 1999, the BMW X5 helped change the SUV segment by showing that the...Read More»

2007 BMW 3-Series 4-door Sport Wagon 328i RWD Front Exterior View
BMW Extends Free Maintenance On Certified Pre-Owned Cars

BMW has announced a limited-time offer, running from February 2 through March 31, to extend the no-cost maintenance coverage on some U.S. Certified Pre-Owned (CPO) cars by an additional two years or 50,000 miles. With this offer, buyers would be covered by warranty for six years or 100,000 miles...Read More»

2011 BMW Z4 sDrive35is
2011 BMW Models Get Early Intro; BMW Z4 sDrive35is Priced

We've recently filled you in on both the new 2011 BMW 5-Series sedans and the new track-oriented 2011 BMW 335is Coupe and Convertible that will be arriving to U.S. dealerships this spring and summer. Now BMW has lifted the gate to give much of the rest of its 2011 lineup an early launch. The 2011...Read More»

BMW 5-Series: One 2010, One 2011.
2011 BMW 5-Series: A Return To Form, In Several Ways

As we reported last week in a first drive of the new 2011 BMW 5-Series, BMW has returned to form with an all-new 5er that's not only a more focused driver's car but also one that will fit right in, design-wise, to traditional BMW loyalists while also winning new friends. Although the...Read More»

MINI E Schematic
BMW Evaluates MINI E Testers, Says Most Are Happy

In theory, the MINI should do well as an electric car: not only is its small size appropriate for a battery electric vehicle, but its target market of youthful, adventurous drivers are exactly the kind of eco-friendly early adopters who'd dig a plug-in ride. Unfortunately, when the MINI E arrived...Read More»

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