billboards

Digital Billboards: High-Tech Tools Or Driving Distractions?
Digital Billboards: High-Tech Tools Or Driving Distractions?

Digital billboards are commonplace in many parts of America. Though expensive to install -- around $200,000 to $300,000 a pop -- they're a solid investment for media companies and advertisers alike, and they offer benefits for the community, too. But a number of citizen groups see digital...Read More»

Empty billboard
Driver Distraction Alert: Like Google Ads, But With Billboards

Targeted ads on the Internet—for a product related to what you're reading about—are one thing. But what about targeted ads on billboards, using data about what kind of car you're driving? That's what was tried in the U.K., where motorists were shown ads advising them of the proper Castrol motor...Read More»

The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.