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Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers

Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers

The launch of the Fiat 500 didn't go as smoothly as some had hoped. First, Chrysler dealers had to build special showrooms for the new model, since CEO Sergio Marchionne didn't want Fiats sold alongside other Chrysler brands. That slowed the rollout process. Then came the ads, featuring spokesmodel... read more

April 11, 2013 by  - 15
 
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