Industry

Volvo Announces New ‘Designed Around You’ Brand Strategy
Viknesh Vijayenthiran By Viknesh Vijayenthiran

Volvo Announces New ‘Designed Around You’ Brand Strategy

08/23/2011

For decades Volvo has peddled its cars with an emphasis on their safety prowess, a reputation that still stands today, albeit somewhat diluted thanks to the introduction of 300 horsepower sports sedans like the S60 R-Design. However, thanks to strict regulations and increased consumer awareness...

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