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Car Buying Is So Personal

Car Buying Is So Personal

In another life I worked for a consumer finance company. It was my first job out of college. For some reason the director of marketing sort of cornered me, a management trainee, and started talking out of the box at a time when the expression didn’t even exist. This was 1969 and I guess it was... read more

April 18, 2010 by  -
 
Toyota Prius in the snow

How To Maintain Control Of Your Car In The Snow

For those of you not fortunate enough to have settled in a tropical region, dealing with snow and ice is probably a part of life for at least one season each year. If you've... read more February 15, 2010 by 


 
Stanford University's autonomous Pike's Peak racer, Shelley, image by L.A. Cicero

Driverless Audi TT To Climb Pike's Peak, Via Stanford Robot

It's hardly surprising that an Audi TT two-seat sports car would climb to Pike's Peak, along the famously twisty 19-mile road that ascends to 14,110 feet above sea level. In... read more February 12, 2010 by 


 
Brett Favre in 2011 Hyundai Sonata ad from Super Bowl 2010

2011 Hyundai Sonata Wins Big In Superbowl Ads; Audi, Dodge Less So

The New Orleans Saints weren't the only winners to emerge from Sunday night's Super Bowl (which, by the way, was the most-watched TV show in U.S. history). Automakers like... read more February 9, 2010 by  2


 
Screencap from Audi's 'Green Police' campaign

Video: Audi Creates 'Green Police' To Enforce Popularity of 2010 Audi A3 TDI

Audi has big dreams of leaving BMW and Mercedes-Benz in the dust, so it's not surprising that the company is planning to advertise during the Superbowl again. What's slightly... read more January 28, 2010 by 


 
2010 Audi Q7 quattro 4-door 3.0L TDI Premium Plus Angular Front Exterior View

Audi Q7: Hoop Dreams?

Say you're an NBA pro who is Cadillac Escalade weary.  After all, it's a rolling cliché.  What should a hoop tender do? How about heading center court in the four-hoop... read more January 27, 2010 by  1


 
2010 Audi TT 2-door Coupe S tronic 2.0T quattro Premium Plus Angular Front Exterior View

Audi TT RS Roadster

Today the www.leasecarsdirect.co.uk test driver Gary Hunter drove the Audi TT RS and boy did he have fun. Gary Hunter " The moment i put the key in the ignition of the Audi... read more January 20, 2010 by 


 
2011 Audi A1 design preview

More Teasing Of The 2011 Audi A1

We've seen glimpses of the 2011 Audi A1 in pre-production form at auto shows, in (possibly staged) spy pics from photo shoots, and in countless unofficial renderings. Now... read more January 19, 2010 by 


 
Audi U.S. website front page, January 2010

Auto Brand Websites: Audi, BMW, Benz Great; Tesla, Lotus, Lambo Lousy

It shouldn't be news to any reader of this site that every automaker now has extensive product information on its website. But the relative usefulness of different carmakers'... read more January 15, 2010 by  3


 
The 2010 Toyota Prius

Toyota Is Tops In Brand Loyalty And Brand Perception

Ford may have swept the NACOTY awards, and Hyundai may be riding a wave of great press in the U.S., but the American public still views Toyota as the best brand -- and... read more January 14, 2010 by  2


 
2011 Audi A8

Audi, Volkswagen Expand HD Radio Availability For 2010

Audi and Volkswagen both today announced the expanded availability of HD Radio in 2010 model-year vehicles. Volkswagen did not give specifics of which models will get the... read more January 7, 2010 by  1


 
Scott Keogh

Scott Keogh Explains Why Audi Is The Only One Making Money

To hear Scott Keogh tell it, Audi is the only car company making money these days. When he says that, we suppose he means "only non-Asian car company", since Hyundai, Kia... read more January 7, 2010 by 


 
2010 Audi A4 4-door Wagon Auto 2.0T Avant quattro Premium Side Exterior View

2010 Audi A4 Quattro: Looking for a Great Winter Vehicle?

After driving the 2010 Audi A4 Quattro during a heavy snowfall in Denver, I regained the appreciation for Audi's engineering as being one of the best sedans manufactured to... read more December 29, 2009 by 


 
2009 Toyota Highlander Hybrid

Frugal Shopper: Compare New And Used Vehicles Before You Buy

This year may go down in history as one of the best for frugal car shoppers. Thanks to incentive programs from automakers and the federal government and return policies from... read more December 21, 2009 by 


 
2011 Audi A1 and Justin Timberlake on LA photo shoot

Leaked: Audi A1 / Justin Timberlake Photoshoot Pic

Although Audi officials have expressed serious interest in bringing the new Audi A1 to North America, to date, the company has announced no official plans to do. The global... read more December 18, 2009 by 


 
2009 Saturn Sky

Power: People Won't Buy Cars From Companies Headed Into Oblivion

Things haven't looked so hot for Chrysler and General Motors this year. And now it's clear that assurances from the government and CEOs weren't enough to overcome the images... read more December 16, 2009 by  1


 
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