Audi News

Audi Wants To Hear Your Innovative Ideas (And To Meet Your Many Friends)
Audi Wants To Hear Your Innovative Ideas (And To Meet Your Many Friends)

If you keep up with the auto world, you already know that Audi's #1 project at the moment is promoting its tie-in with Iron Man 2. Last week, the German marque rolled out an ad for the film's costar, the Audi R8 Spyder, in which the R8 was more-or-less upstaged by all the glittery, CGI-fueled...Read More»

Audi R8 from National Geographic's Ultimate Factories: Audi
Tonight: National Geographic Airs Two Hours Of Hot, Supercar Action

Apart from a certain well-known football program, Monday isn't usually a great night for television. But tonight that may change, as the National Geographic Channel delves deep inside the secret world of luxury automobiles for two steamy hours of engineer-on-car action. Added bonus: the cars in...Read More»

Screencap from the Audi R8 Spyder 'Beauty and the Beasts' ad
Humpday Video: 'Beauty And The Beasts' Audi R8 Spyder Ad

It's Wednesday. It doesn't really matter if you woke up on the right side of the bed, or if the weather is perfect, or who may or may not have tainted your Cheerios, the fact remains: it's Wednesday. Time for a mid-week pick-me-up, and this time it arrives in the form of a new commercial for the...Read More»

2010 Audi A4 4-door Sedan Auto 2.0T quattro Premium Front Exterior View
Car Buying Is So Personal

In another life I worked for a consumer finance company. It was my first job out of college. For some reason the director of marketing sort of cornered me, a management trainee, and started talking out of the box at a time when the expression didn’t even exist. This was 1969 and I guess it was...Read More»

BMW's Jack Pitney
Video: BMW, Audi, Volvo Talk About Selling Luxury In A Recession-Wary World

The world of today is a little different from the one we inhabited just two or three years ago. Free-wheeling credit, a strong housing market, Pontiac: all gone, the dusty excesses of yesteryear. Even luxury consumers -- usually a consistent lot -- have pulled in the reins on spending. But of...Read More»

Audi S4 Review: It's Atop the Asphalt Jungle

Audi S4 Quattro:  It's Atop the Asphalt Jungle Audi's Christian Bokich proved why Audi's on a roll.  At the Midwest Automotive Media Association's 2009 Fall Rally, he let jaded journalists loose with its S4 sedan.  This sports sedan sports a supercharged, 3.0-liter, V6 engine cranking out 333 hp...Read More»

2010 Lincoln MKT
Cars for Fast Families: Sporty Wagons

It’s curious that such a stigma is still attached to the word “wagon.” Perhaps it’s the name that scares people off. After all, that Red Flyer you used to get pulled around in as a kid wasn’t exactly the picture of performance and safety. In Europe, these vehicles are called “estate...Read More»

Toyota Prius in the snow
How To Maintain Control Of Your Car In The Snow

For those of you not fortunate enough to have settled in a tropical region, dealing with snow and ice is probably a part of life for at least one season each year. If you've found yourself in the ditch or on the median more than once, here are a few tips on how to keep yourself out of the winter...Read More»

Stanford University's autonomous Pike's Peak racer, Shelley, image by L.A. Cicero
Driverless Audi TT To Climb Pike's Peak, Via Stanford Robot

It's hardly surprising that an Audi TT two-seat sports car would climb to Pike's Peak, along the famously twisty 19-mile road that ascends to 14,110 feet above sea level. In fact, the Colorado mountain has hosted a well-known race to the top since 1916. Less common, however, is that the car would...Read More»

Brett Favre in 2011 Hyundai Sonata ad from Super Bowl 2010
2011 Hyundai Sonata Wins Big In Superbowl Ads; Audi, Dodge Less So

The New Orleans Saints weren't the only winners to emerge from Sunday night's Super Bowl (which, by the way, was the most-watched TV show in U.S. history). Automakers like Hyundai also walked away victorious, with varying jumps in web traffic thanks to Super Bowl ads. The 2011 Hyundai Sonata ended...Read More»

Screencap from Audi's 'Green Police' campaign
Video: Audi Creates 'Green Police' To Enforce Popularity of 2010 Audi A3 TDI

Audi has big dreams of leaving BMW and Mercedes-Benz in the dust, so it's not surprising that the company is planning to advertise during the Superbowl again. What's slightly unusual, though, is that Audi's commercial will feature the 2010 Audi A3 TDI. We'd guess that Audi selected the TDI to tap...Read More»

2010 Audi Q7 quattro 4-door 3.0L TDI Premium Plus Angular Front Exterior View
Audi Q7: Hoop Dreams?

Say you're an NBA pro who is Cadillac Escalade weary.  After all, it's a rolling cliché.  What should a hoop tender do? How about heading center court in the four-hoop logo mobile--an Audi Q7 3.6 Premium?  It's packed with electronic wizardry and bucks the V8 trend with a snorting bull...Read More»

2010 Audi TT 2-door Coupe S tronic 2.0T quattro Premium Plus Angular Front Exterior View
Audi TT RS Roadster

Today the www.leasecarsdirect.co.uk test driver Gary Hunter drove the Audi TT RS and boy did he have fun. Gary Hunter " The moment i put the key in the ignition of the Audi TT RS and turned to hear a fantastic roar of the deep exhaust tones I thought to myself maybe the TT isnt a girls car...Read More»

2011 Audi A1 design preview
More Teasing Of The 2011 Audi A1

We've seen glimpses of the 2011 Audi A1 in pre-production form at auto shows, in (possibly staged) spy pics from photo shoots, and in countless unofficial renderings. Now Audi's PR team is teasing the public with more details about the highly anticipated minicar -- this time, via a video featuring...Read More»

Audi U.S. website front page, January 2010
Auto Brand Websites: Audi, BMW, Benz Great; Tesla, Lotus, Lambo Lousy

It shouldn't be news to any reader of this site that every automaker now has extensive product information on its website. But the relative usefulness of different carmakers' sites varies enormously, and now the Luxury Lab (L2) has evaluated every single one. Their Digital IQ Index ranking breaks...Read More»

The 2010 Toyota Prius
Toyota Is Tops In Brand Loyalty And Brand Perception

Ford may have swept the NACOTY awards, and Hyundai may be riding a wave of great press in the U.S., but the American public still views Toyota as the best brand -- and they're more loyal to it than to any other. For the third year in a row, Toyota has taken the #1 spot on Consumer Reports' annual...Read More»

2011 Audi A8
Audi, Volkswagen Expand HD Radio Availability For 2010

Audi and Volkswagen both today announced the expanded availability of HD Radio in 2010 model-year vehicles. Volkswagen did not give specifics of which models will get the upgrade, though Audi said that it will offer HD Radio with its tuners on the 2011 Audi A8, A6, and Q7 models, and with the...Read More»

Scott Keogh
Scott Keogh Explains Why Audi Is The Only One Making Money

To hear Scott Keogh tell it, Audi is the only car company making money these days. When he says that, we suppose he means "only non-Asian car company", since Hyundai, Kia, and Subaru were up 8.3%, 9.8%, and 15.4% respectively in 2009. But maybe we're just stuck on semantics. Now, we agree with Audi...Read More»

2010 Audi A4 4-door Wagon Auto 2.0T Avant quattro Premium Side Exterior View
2010 Audi A4 Quattro: Looking for a Great Winter Vehicle?

After driving the 2010 Audi A4 Quattro during a heavy snowfall in Denver, I regained the appreciation for Audi's engineering as being one of the best sedans manufactured to go through snow. The 2010 Audi A4 was redesigned in 2009, with new improvements that make it better for those who live in snow...Read More»

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