Audi News

Dare To Do Something Different: Audi's Most Creative Commercials
Dare To Do Something Different: Audi's Most Creative Commercials

Every once in a while a car manufacturer tries to do something new in one of their advertisements and pushes the boundaries of creativity. Audi has had a number of such commercials in recent years. Here are three of my favorites:   Green Police Audi’s "Green Police" commercial, from the 2010...Read More»

2010 Audi A4
The Car Reigns Supreme In The World of Audi: Audi's Funniest Commercials Of All-Time

Audi’s marketing department really has made some great commercials over the years. I’ve gone back and found some of the funniest advertisements from Audi’s collection and brought them together for one last hurrah...Enjoy! The Hostage Few of my friends understand the love I have for my car...Read More»

Audi R8 V10
Audi's Most Thought Provoking Ads Of All-Time

While Audi’s commercials have occasionally managed to tickle our funny bones, their best commercials have always been those that provoked thought and thereby made you yearn for an Audi. So check out Audi’s most thought-provoking ads:   R8 History Though Audi has historically had a tremendously...Read More»

2010 Audi A3 TDI
Audi Sucks The Fun Out Of Efficiency To Promote The A3 TDI

In theory, we're supposed to hate stereotypes. We're encouraged to break them down and move beyond cliches. But for automakers, cliches can be a gold mine -- just think of Audi, BMW, and Mercedes-Benz, which have milked the "German efficiency" stereotype for more years than we can count...Read More»

Screencap from Audi A1 film series starring Justin Timberlake
Worst Clip Of The Week: Audi's New Video For The A1 Makes Us See Red

Last month, we told you that Audi had created a short action film with brand ambassador Justin Timberlake to help promote the company's new luxury compact, the A1. The first episode of that film launched yesterday, but if you live in North America, you should probably skip it. The Next Big Thing is...Read More»

Screencap from the 'Tony Stark Innovation Challenge' brief
Audi Wants To Hear Your Innovative Ideas (And To Meet Your Many Friends)

If you keep up with the auto world, you already know that Audi's #1 project at the moment is promoting its tie-in with Iron Man 2. Last week, the German marque rolled out an ad for the film's costar, the Audi R8 Spyder, in which the R8 was more-or-less upstaged by all the glittery, CGI-fueled...Read More»

Audi R8 from National Geographic's Ultimate Factories: Audi
Tonight: National Geographic Airs Two Hours Of Hot, Supercar Action

Apart from a certain well-known football program, Monday isn't usually a great night for television. But tonight that may change, as the National Geographic Channel delves deep inside the secret world of luxury automobiles for two steamy hours of engineer-on-car action. Added bonus: the cars in...Read More»

Screencap from the Audi R8 Spyder 'Beauty and the Beasts' ad
Humpday Video: 'Beauty And The Beasts' Audi R8 Spyder Ad

It's Wednesday. It doesn't really matter if you woke up on the right side of the bed, or if the weather is perfect, or who may or may not have tainted your Cheerios, the fact remains: it's Wednesday. Time for a mid-week pick-me-up, and this time it arrives in the form of a new commercial for the...Read More»

2010 Audi A4 4-door Sedan Auto 2.0T quattro Premium Front Exterior View
Car Buying Is So Personal

In another life I worked for a consumer finance company. It was my first job out of college. For some reason the director of marketing sort of cornered me, a management trainee, and started talking out of the box at a time when the expression didn’t even exist. This was 1969 and I guess it was...Read More»

BMW's Jack Pitney
Video: BMW, Audi, Volvo Talk About Selling Luxury In A Recession-Wary World

The world of today is a little different from the one we inhabited just two or three years ago. Free-wheeling credit, a strong housing market, Pontiac: all gone, the dusty excesses of yesteryear. Even luxury consumers -- usually a consistent lot -- have pulled in the reins on spending. But of...Read More»

Audi S4 Review: It's Atop the Asphalt Jungle

Audi S4 Quattro:  It's Atop the Asphalt Jungle Audi's Christian Bokich proved why Audi's on a roll.  At the Midwest Automotive Media Association's 2009 Fall Rally, he let jaded journalists loose with its S4 sedan.  This sports sedan sports a supercharged, 3.0-liter, V6 engine cranking out 333 hp...Read More»

2010 Lincoln MKT
Cars for Fast Families: Sporty Wagons

It’s curious that such a stigma is still attached to the word “wagon.” Perhaps it’s the name that scares people off. After all, that Red Flyer you used to get pulled around in as a kid wasn’t exactly the picture of performance and safety. In Europe, these vehicles are called “estate...Read More»

Toyota Prius in the snow
How To Maintain Control Of Your Car In The Snow

For those of you not fortunate enough to have settled in a tropical region, dealing with snow and ice is probably a part of life for at least one season each year. If you've found yourself in the ditch or on the median more than once, here are a few tips on how to keep yourself out of the winter...Read More»

Stanford University's autonomous Pike's Peak racer, Shelley, image by L.A. Cicero
Driverless Audi TT To Climb Pike's Peak, Via Stanford Robot

It's hardly surprising that an Audi TT two-seat sports car would climb to Pike's Peak, along the famously twisty 19-mile road that ascends to 14,110 feet above sea level. In fact, the Colorado mountain has hosted a well-known race to the top since 1916. Less common, however, is that the car would...Read More»

Brett Favre in 2011 Hyundai Sonata ad from Super Bowl 2010
2011 Hyundai Sonata Wins Big In Superbowl Ads; Audi, Dodge Less So

The New Orleans Saints weren't the only winners to emerge from Sunday night's Super Bowl (which, by the way, was the most-watched TV show in U.S. history). Automakers like Hyundai also walked away victorious, with varying jumps in web traffic thanks to Super Bowl ads. The 2011 Hyundai Sonata ended...Read More»

Screencap from Audi's 'Green Police' campaign
Video: Audi Creates 'Green Police' To Enforce Popularity of 2010 Audi A3 TDI

Audi has big dreams of leaving BMW and Mercedes-Benz in the dust, so it's not surprising that the company is planning to advertise during the Superbowl again. What's slightly unusual, though, is that Audi's commercial will feature the 2010 Audi A3 TDI. We'd guess that Audi selected the TDI to tap...Read More»

2010 Audi Q7 quattro 4-door 3.0L TDI Premium Plus Angular Front Exterior View
Audi Q7: Hoop Dreams?

Say you're an NBA pro who is Cadillac Escalade weary.  After all, it's a rolling cliché.  What should a hoop tender do? How about heading center court in the four-hoop logo mobile--an Audi Q7 3.6 Premium?  It's packed with electronic wizardry and bucks the V8 trend with a snorting bull...Read More»

2010 Audi TT 2-door Coupe S tronic 2.0T quattro Premium Plus Angular Front Exterior View
Audi TT RS Roadster

Today the www.leasecarsdirect.co.uk test driver Gary Hunter drove the Audi TT RS and boy did he have fun. Gary Hunter " The moment i put the key in the ignition of the Audi TT RS and turned to hear a fantastic roar of the deep exhaust tones I thought to myself maybe the TT isnt a girls car...Read More»

2011 Audi A1 design preview
More Teasing Of The 2011 Audi A1

We've seen glimpses of the 2011 Audi A1 in pre-production form at auto shows, in (possibly staged) spy pics from photo shoots, and in countless unofficial renderings. Now Audi's PR team is teasing the public with more details about the highly anticipated minicar -- this time, via a video featuring...Read More»

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