Audi News

Battle Of The Brands: Which European Automakers Bare All On YouTube?
Battle Of The Brands: Which European Automakers Bare All On YouTube?

Yesterday, we launched a little friendly competition: a comparison of automakers' YouTube channels. We were curious to see which qualify as must-see web TV and which ought to be canceled ASAP. Monday was devoted to U.S. brands, and today, we're moving across the pond for a look at their "European"...Read More»

2010 Audi Q7
Are SUVs Making a Comeback?

Automakers are busy with plans to introduce a fleet of smaller, more fuel-efficient cars in the coming months---cars like the 2011 Chevrolet Cruze, 2012 Ford Focus, and the 2011 Hyundai Elantra. Sales numbers from this year could give them pause, as the results for this year show a surprising...Read More»

2011 Audi A7
How To Sell A Million Expensive Cars: Audi A7 Sportback And The Calendar

Few automobile-producing nations understand the combination of substance and style better than the Germans. Let’s face it--they have VW, Audi, Porsche, Mercedes-Benz, BMW and if you close one eye and have consumed 10 beers, Opel too. Germans know how to make not only a nice car, but a fast...Read More»

2011 Mercedes-Benz SL Class 2-door Roadster 5.5L V8 Front Exterior View
German Luxury Brands Are Putting On The Blitz

  The global economy is giving mixed signals right now. On the thumbs-down side, unstable unemployment numbers and see-saw stock markets. On the upside, job creation, the return of venture capital, and slowly increasing GDPs (at least in most parts of the world). In the auto industry, GM and...Read More»

2011 Mercedes-Benz CL-Class
Secret Shoppers Give Mercedes-Benz Top Marks For Customer Experience

UPDATED: Pied Piper's Fran O'Hagan sent in some additional comments about this study. See below. If you've ever had the pleasure of working in retail or the service industry, you already know how much fun secret shoppers can be. (For the rest of you: not very.) Over the past four years, the folks...Read More»

Audi A8 MMI Navigation with Google functionality
Audi And Google Take Top Tech Honors (It's More Exciting Than It Sounds)

We love a good telematics system, and Audi's MMI is a really good one -- so good, in fact, that it took home the award for "Best Embedded Telematics Navigation Product" at the 2010 Telematics Awards. And before you ask: • Yes, there is an annual Telematics Awards ceremony. • Yes, there is a...Read More»

Ford Syncs Google Maps Destinations For Free Through The Cloud
Cloud Commuting: Google Maps Will Be A Key Feature On Ford, GM, Audi Rides

We've talked a lot about Google Maps and how it can make drivers' lives easier. We're happy to report that several major automakers have fully embraced Google's free service and are working hard to integrate its unique features into their vehicles' existing telematics systems. Ford is a great...Read More»

Forza Motorsport 3
Can't Make It To France This Weekend? Celebrate Le Mans With Audi And Xbox In New York

On the off-chance that you won't be heading to France for this weekend's 24 Hours of Le Mans, here's another way to get your racing fix: zip over to New York City for the videogame equivalent, hosted by Audi and Xbox. Yes, for the second year in a row, Audi and Xbox/Turn 10 are presenting the...Read More»

2010 Jaguar XK
TCC's Top 7 Convertibles for the Long, Hot Summer Ahead

Ugh. It's 90 degrees already today. Where did spring go? Probably the same place as our 401(k) plans, if you're anything like us. The return of swelter season means our attention turns to one thing here at TheCarConnection: lining up convertibles for test drives. Lucky us, right? We think you...Read More»

Tom Brady
Today In Sports: Audi Sponsors 'Best Buddies' Football Game With Tom Brady

Planning a trip to New England this weekend for a little R&R? You might want to make a pit stop in Massachusetts to check out the Audi Best Buddies Challenge, a multi-day event that raises money for people with intellectual and developmental disabilities. The New England Patriots' Tom Brady...Read More»

2010 Michelin Challenge Bibendum Children's Drawing Contest
2010 Michelin Challenge Bibendum: Kids Predict the Future of the Car

Art Linkletter isn't around anymore--and apparently he had the power to take a bunch of the 1980s' best sitcom talent with him--but his legacy still lives to give kids a chance to out-think adults on a regular basis. So, what happens when you ask kids about the future of cars? For this year's...Read More»

2010 Audi A3 TDI
Dare To Do Something Different: Audi's Most Creative Commercials

Every once in a while a car manufacturer tries to do something new in one of their advertisements and pushes the boundaries of creativity. Audi has had a number of such commercials in recent years. Here are three of my favorites:   Green Police Audi’s "Green Police" commercial, from the 2010...Read More»

2010 Audi A4
The Car Reigns Supreme In The World of Audi: Audi's Funniest Commercials Of All-Time

Audi’s marketing department really has made some great commercials over the years. I’ve gone back and found some of the funniest advertisements from Audi’s collection and brought them together for one last hurrah...Enjoy! The Hostage Few of my friends understand the love I have for my car...Read More»

Audi R8 V10
Audi's Most Thought Provoking Ads Of All-Time

While Audi’s commercials have occasionally managed to tickle our funny bones, their best commercials have always been those that provoked thought and thereby made you yearn for an Audi. So check out Audi’s most thought-provoking ads:   R8 History Though Audi has historically had a tremendously...Read More»

2010 Audi A3 TDI
Audi Sucks The Fun Out Of Efficiency To Promote The A3 TDI

In theory, we're supposed to hate stereotypes. We're encouraged to break them down and move beyond cliches. But for automakers, cliches can be a gold mine -- just think of Audi, BMW, and Mercedes-Benz, which have milked the "German efficiency" stereotype for more years than we can count...Read More»

Screencap from Audi A1 film series starring Justin Timberlake
Worst Clip Of The Week: Audi's New Video For The A1 Makes Us See Red

Last month, we told you that Audi had created a short action film with brand ambassador Justin Timberlake to help promote the company's new luxury compact, the A1. The first episode of that film launched yesterday, but if you live in North America, you should probably skip it. The Next Big Thing is...Read More»

Screencap from the 'Tony Stark Innovation Challenge' brief
Audi Wants To Hear Your Innovative Ideas (And To Meet Your Many Friends)

If you keep up with the auto world, you already know that Audi's #1 project at the moment is promoting its tie-in with Iron Man 2. Last week, the German marque rolled out an ad for the film's costar, the Audi R8 Spyder, in which the R8 was more-or-less upstaged by all the glittery, CGI-fueled...Read More»

Audi R8 from National Geographic's Ultimate Factories: Audi
Tonight: National Geographic Airs Two Hours Of Hot, Supercar Action

Apart from a certain well-known football program, Monday isn't usually a great night for television. But tonight that may change, as the National Geographic Channel delves deep inside the secret world of luxury automobiles for two steamy hours of engineer-on-car action. Added bonus: the cars in...Read More»

Screencap from the Audi R8 Spyder 'Beauty and the Beasts' ad
Humpday Video: 'Beauty And The Beasts' Audi R8 Spyder Ad

It's Wednesday. It doesn't really matter if you woke up on the right side of the bed, or if the weather is perfect, or who may or may not have tainted your Cheerios, the fact remains: it's Wednesday. Time for a mid-week pick-me-up, and this time it arrives in the form of a new commercial for the...Read More»

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