Advertising
Ford Motor Company Named 'Marketer Of The Year'
For 40 years, Advertising Age magazine has pored over marketing campaigns from corporations and politicians across America, with the goal of selecting its "Marketer of the Year". The winners have frequently come from the auto industry -- after all, automakers, dealers, and auto insurance agencies...
Subaru Talks About 'Mediocrity'
Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we... October 12, 2010 by Richard Read 2
Volvo Wins 'Best Use Of Facebook' At Digi Awards
Ad agencies haven't always known what to do with their digital departments. Sometimes, the web team has been dumped in a corner of the graphic design office. Other times... October 12, 2010 by Richard Read
Nissan Very Excited To Put Juke Marketing In The Hands Of 'Virtual Nobodies'
We love PR people. Sometimes, they give us great scoops about upcoming rides, or offer us test drives before models launch. And sometimes, they make us laugh, as one PR team... October 8, 2010 by Richard Read
AdAge Lists The Worst Social Media Screw-Ups Of All Time, Two Automakers Make The Cut
We can get a little feisty when we're talking about marketing campaigns. Some people get amped about football, for others, it's flan, and for us, it's how navigable your... October 7, 2010 by Richard Read 1
Video: Mercedes-Benz Touts Safety In 'Impact' Ad Campaign, Wants To Hear Your Story
If you're a cable subscriber -- and statistics tell us that most of you are -- you've probably stumbled across the Discovery Channel show called "I Shouldn't Be Alive". If... October 7, 2010 by Richard Read
Update: 2012 Ford Focus Wants You To Audition For A New 'Amazing Race' Reality Show
A few quick updates about the 2012 Ford Focus, which is set to be the centerpiece of another massive advertising blitz from Ford Motor Company: 1. That social media campaign... October 6, 2010 by Richard Read
Citroen Aims For The Funny Bone, Misses By A Mile, With Build-A-Date Campaign
Europe can be a confusing place for Americans. The streets are narrower, the coffee is stronger, and everything seems historic. The cars are different there, too -- and so... October 6, 2010 by Richard Read 1
Video: Volkswagen Pins Dreams Of World Domination On New Jetta. Wanna See The Ads?
It's no secret that Volkswagen and its CEO Martin Winterkorn have big dreams of conquering the world. (Ah, Germans.) In fact, the company has repeatedly said that it wants to... October 5, 2010 by Richard Read 5
Two Days, Two Quirky Marketing Campaigns From Subaru
Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling... October 5, 2010 by Richard Read
Do They Know Something We Don't: Automakers, Auto Insurance Ad Spending Soars
During tough economic times, companies often cut back on marketing -- in fact, advertising budgets are frequently the first to shrink when danger looms and the last to expand... October 4, 2010 by Richard Read 1
Video: Subaru Brings Mediocrity To TNT Tonight
Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted... October 4, 2010 by Richard Read 1
If It Ain't Broke: Ford Revives Fiesta Movement For The 2012 Ford Focus
Ford's Fiesta Movement was a big hit with consumers. It generated huge product awareness, killer demand, and may explain why the Fiesta is commanding such impressive prices... October 1, 2010 by Richard Read
Contest: Kia Teams With Yelp To Give You A Shot At Free Cash
In our world, Thursday is a day for optimism. The weekend's looming, the drink specials are flowing at local theme bistros, and tomorrow's Friday, which is essentially... September 30, 2010 by Richard Read
Video: Mitsubishi Wants To Know, What Are You Into?
We don't talk much about Mistubishi these days -- and we're not alone. The company's annual sales have been on the decline since hitting a high water mark of around 354,000... September 27, 2010 by Richard Read
Video: BMW Over a Ferrari? Bavarians Have Lots of Chutzpah
To be successful in life, you need to have courage, or in some cases, you need what some call intestinal fortitude, or also referred to as nerves. Some would even say... September 24, 2010 by Jon Druker
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