Advertising

Promo: Get A New 2011 Volkswagen Jetta For Just $5,995 (That's Not A Misprint)
Promo: Get A New 2011 Volkswagen Jetta For Just $5,995 (That's Not A Misprint)

Shopping clubs like Groupon and Living Social are all the rage these days, and newcomer Gilt.com is clearly hoping to capitalize on the group-discount shopping mentality. Less than two weeks before the Christmas holiday, Gilt has announced a partnership with Volkswagen to offer nine brand new 2011...Read More»

Honda's 'NaughtyOrNice-a-tron'
Breaking: Honda Sees You When You're Sleeping, Knows If You've Been Naughty

We talk a lot about apps at Social Car News, but most of those apps are for smartphones. We often forget that Facebook has apps, too -- and they're not all about tending sheep. In fact, Honda just launched a Facebook app that's not only timely, but also fairly funny: the "NaughtyOrNice-a-tron". The...Read More»

2011 Jeep Wrangler
As Blogging Dies, Jeep Gets A Blog

The evidence is everywhere: the weblog's days are numbered. Sure, web magazines and news sites are likely to survive, but for corporations looking to connect with customers, the blog is the equivalent of the boy band: a product of the year 2000. So why would Jeep join the blogging world now? Why...Read More»

Muno from Nickelodeon's 'Yo Gabba Gabba'
Car Companies Flock To Air Ads on Super Bowl XLV

When Super Bowl XLV is broadcast live on Fox Network from Cowboys Field in Arlington, Texas, on February 6, 2011, there’ll be a whole lot of car company commercials during the annual NFL throw-down. With an audience expected to top 100 million viewers, automakers have eagerly jumped on-board...Read More»

Taxi accident
Video: New York City Wants To Remind You (And Your Children) That Speed Kills, Yo

If you're a member of the National Motorists Association, we have some bad news: New York City is teaching young people about the dangers of speeding. Them's the breaks. (Or "brakes". Take your pick.) On a recent fall day, New York City's Department of Transportation Commissioner, Janette...Read More»

YouGov analysis of GM brand
Survey: America Loves GM Again

Say what you will about General Motors -- and you've probably said plenty the past two years -- but things may finally be looking up for America's largest automaker. A new survey from research firm YouGov indicates that there's light at the end of GM's tunnel, at least as far as the company's...Read More»

Artist Laurence Gartel's Tesla Roadster for Art Basel Miami 2010
Audi, Tesla Head To Miami With Very Different Takes On The Electric Car

Art festivals are big business these days, and they all take different forms. Some, like the ones in Venice, Sao Paolo, and New Orleans look like museum exhibitions splattered across entire cities. Others, like the one taking place in Miami this weekend, look like super-schmancy versions of you...Read More»

Speed Camera Lottery project for VW's Fun Theory campaign
Video: In Sweden, Speed Camera Pays YOU

You might recall last year's "Fun Theory" campaign from Volkswagen. We discussed it several times at TheCarConnection, and some of campaign's clips -- like the one of subway stairs converted into a giant piano keyboard -- generated huge views on YouTube. What we failed to mention, however, was that...Read More»

Scion AV website
Scion Makes Movies For Millennials, But Will They Help Sell Cars?

If you keep tabs on our parent site, TheCarConnection, you might remember the launch of Scion's AV website last December. ScionAV.com was envisioned as a sort of online magazine -- a way for the automaker to buff its brand by engaging Millennials on art, music, and lifestyle topics. Recently, Scion...Read More»

Screencap from "Embrace Life" seatbelt ad
Video: YouTube Crowns Its First 'Ad Of The Year' Winner

There are a lot of commercials floating around the internet (and on TV, too, we suppose), and a number of international awards have sprung up to recognize excellence in the field of advertising. So far, Cannes has been the biggest of the bunch, but Cannes and other award-givers often focus on...Read More»

Audi A8 Experience app for iPad
2010 Los Angeles Auto Show: Audi Debuts 'Audi A8 Experience' App For iPad

Audi has released yet another app for its fans -- this time, one centered on the company's flagship A8 sedan. Unlike many of the automaker's other apps, the "Audi A8 Experience" isn't about racing or games, but capturing the luxury experience. The app aims to give users a good idea of the A8's full...Read More»

2010 Ford Fusion Hybrid
2010 Los Angeles Auto Show: Ford Named 'Green Marketer Of The Year'

Earlier this week, we told you about Nielsen's first-ever "Green Marketer of the Year" award and about the five automakers the research firm had named as finalists: Chevrolet, Ford, Honda, Mercedes-Benz, and Toyota. The envelope has now been passed and opened, and -- drumroll, please -- the winner...Read More»

Whitney Cummings interviews Brian Solis for Darkcasting
Wall Street Journal Reveals Twitter, Facebook Can Be Used To Sell Things (Like The Lexus CT 200h)

According to a report in the Wall Street Journal, automakers have grown weary of hiring high-priced celebs like Ricardo Montalban and John Slattery to hawk their rides. Nowaday's, car marketers are focusing their attention on "a similarly powerful but cheaper source: young social-media influencers...Read More»

2011 Chevrolet Volt
Chevrolet, Ford, Honda, Mercedes-Benz, And Toyota Named Nielsen Finalists For Green Marketing

Like any trend, the "green" movement has fallen in and out of favor, but for the past few years, it's been especially popular -- maybe as popular as it was when it first gained mainstream momentum during the hippie movement of the 1960s. And perhaps because of that popularity, Nielsen has decided...Read More»

2012 Hyundai Genesis Sedan spy shots from inside Hyundai's Technical Center
Today at High Gear Media: 2012 Genesis, Tatas and Virgins

Today's Hyundai backgrounder is going nuts on social-media channels, maybe due in part to our 2012 Hyundai Genesis spy shot live from the event. [MotorAuthority] Last night, Facebook hosted the online reveal of the 2011 Chevrolet Camaro Convertible--but you were probably too busy on Farmville to...Read More»

Mr. Goodwrench coloring book
Goodbye, Goodwrench

When General Motors introduced Mr. Goodwrench to the world in 1974, it was a bold marketing move. The friendly, nerdy guy sporting chunky, horn-rimmed glasses was GM's way of assuring millions of Buick, Cadillac, Chevrolet, GMC, Oldsmobile, and Pontiac owners that they had a place to turn for...Read More»

Chevy Cruze ad on Pandora
Today Only, Pandora's Music Box Is Full Of The 2011 Chevy Cruze

If you're a Pandora fan, prepare to get an earful about the Chevrolet Cruze today: Chevy has bought every ad spot the popular music streaming service has to offer, both on the Pandora website and its popular mobile app. Web visitors can expect to see Chevy ads cycle through their playlists at...Read More»

Chevy Cruze T plays a giant game of Pac Man
In China, The Chevy Cruze T Plays A Giant Game Of Pac-Man

It's no secret that China is the world's biggest auto market. Thanks to Beijing's more capitalist-friendly ways, a strong national economy, and a growing middle class, car ownership in China is on the rise. (Cash-for-Clunkers-esque government subsidies haven't hurt, either.) The problem is, despite...Read More»

Smart Fortwo Hello Kitty
Smart Launches All-Out Assault On Dumb

Smart has published a manifesto on its Facebook page -- a manifesto against "dumb". The headline spells out the concept pretty clearly: "smart is against dumb, mindless consumption. Are you?" The manifesto goes on to list examples of the "dumb" that smart seeks to eradicate: • Dumb is Venti...Read More»

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