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The Luv For Eminem's Detroit (Chrysler?) Ad: Bizarre & Wrong

The Luv For Eminem's Detroit (Chrysler?) Ad: Bizarre & Wrong

Maybe it's just basic TV advertising 101: Commercials are too short to make a logical appeal, so they rely on emotion. Unfortunately, emotion often trumps both logic and reason. And the much-discussed, much-searched, 2-minute Super Bowl starring Eminem promoting Detroit's grit is a stunning example... read more

February 9, 2011 by  - 2
 
Hyundai's "Prepare to be Deprogrammed" ad campaign for Super Bowl XLV

Hyundai Puts On Tinfoil Hat, Exposes Compact Car Brainwashing

Have you ever heard of backmasking? Neither had we, but that's because we're not conspiracy theorists living in our mother's basement, and we never bought into the Beatles'... read more January 28, 2011 by  5


 
2011 Nissan Leaf electric car at NYC Marathon, Oct 2010, with Marathon CEO Mary Wittenberg

Nissan Sponsors Nashville's Version Of The Rock 'n' Roll Marathon

Many of you know about the Rock 'n' Roll Marathon, a nationwide series of events promoting health, headbanging, and Dodge's sporty lineup. But while Dodge sponsors the series... read more January 25, 2011 by 


 
Animal Planet's Puppy Bowl

Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per... read more January 25, 2011 by 


 
Still from Honda's 'The Undying Dream'

Video: Honda's New Film, 'The Undying Dream', Plays Sundance

While much of America's attention this weekend was focused on a certain football game, for a handful of film buffs and car fans, the center of the known universe was the... read more January 24, 2011 by 


 
Screencap from Aston Martin's 'True Power Should Be Shared' film

Video: Aston Martin Launches 'True Power' Web Series To Hype The Rapide

With all the hullaboo from Detroit this week, we're a little behind on reporting news from the rest of the auto world. At the top of our catch-up list: Aston Martin, which... read more January 14, 2011 by 


 
Bill Hader in a VW Academy commercial

Video: Volkswagen Harnesses The 'Hilarity' Of SNL For New 'VW Academy'

Everyone knows that Volkswagen is wrangling to become the world's largest automaker by 2018. We also know that the company has had trouble on the sales front, especially here... read more January 13, 2011 by 


 
The plural of Prius Facebook campaign from Toyota

Facebook Or Face-To-Face: How Do You Learn About New Cars?

An article came across the news feeds yesterday suggesting that manufacturers of green cars rely more heavily on social media than other automakers. Eh, we're not so sure... read more January 12, 2011 by  2


 
The Virtue 100 -- most discussed brands of 2010

Which Automakers Do You Talk About Most?

Here at SocialCarNews, we talk about nearly all of the world's major automakers -- then again, that's our job. But which car companies is the rest of America talking about?... read more January 7, 2011 by 


 
Porsche's Facebook page

Facebookers: Want Your Name Engraved On A Porsche? There's Still Time!

A few weeks ago, Porsche launched a massive campaign to reach the one million mark on its Facebook page. As an incentive to get users to "like" Porsche, the company offered... read more December 22, 2010 by 


 
2011 Lexus CT 200h

The Stranger Side Of Green: Lexus Targets All-Night Videogamers With The CT 200h

Last spring, Lexus' marketing team came up with a metaphor about the "Darker Side of Green" to sell the new Lexus CT 200h. The gist was that the 200h is yin and yang, green... read more December 17, 2010 by  2


 
Quick Response code used in a magazine

New Yorkers: Win A 2011 Ford Fiesta In Next Week's City-Wide Scavenger Hunt

If you happen to live in New York City -- or if you're going to be there next Tuesday, December 21 -- you might want to pay attention, because two of the web's hipper... read more December 15, 2010 by 


 
2011 Volkswagen Jetta

Promo: Get A New 2011 Volkswagen Jetta For Just $5,995 (That's Not A Misprint)

Shopping clubs like Groupon and Living Social are all the rage these days, and newcomer Gilt.com is clearly hoping to capitalize on the group-discount shopping mentality... read more December 13, 2010 by  2


 
Honda's 'NaughtyOrNice-a-tron'

Breaking: Honda Sees You When You're Sleeping, Knows If You've Been Naughty

We talk a lot about apps at Social Car News, but most of those apps are for smartphones. We often forget that Facebook has apps, too -- and they're not all about tending... read more December 10, 2010 by 


 
2011 Jeep Wrangler

As Blogging Dies, Jeep Gets A Blog

The evidence is everywhere: the weblog's days are numbered. Sure, web magazines and news sites are likely to survive, but for corporations looking to connect with customers... read more December 9, 2010 by  1


 
Muno from Nickelodeon's 'Yo Gabba Gabba'

Car Companies Flock To Air Ads on Super Bowl XLV

When Super Bowl XLV is broadcast live on Fox Network from Cowboys Field in Arlington, Texas, on February 6, 2011, there’ll be a whole lot of car company commercials... read more December 9, 2010 by 


 
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