Advertising

Video: Chevy Builds Field Of Dreams In California -- Your Community Could Be Next
Video: Chevy Builds Field Of Dreams In California -- Your Community Could Be Next

About a year ago, Chevrolet launched an online contest for communities across the U.S. The five grand prize winners of the "Building Diamonds and Dreams" competition would receive makeovers for their youth baseball fields, courtesy of Chevrolet and Scotts Company. The contest ended around July 30...Read More»

Entries in Saab's banner ad competition
Saab Wants You To Design The World's Best Banner Ad. Good Luck.

Nobody loves banner ads. They're often garish to the point of being offensive, and they take up space that could otherwise be used for news, reviews, syllogisms, or whatever the kids are into these days. Worst of all: they're not very effective for advertisers. But Saab hopes to change all that...Read More»

Screencap of Nissan Juke campaign with Sports Illustrated
Video: Nissan Pits New Juke Model Against Swimsuit Models (Get It?)

There are probably worse things than Nissan's latest ad campaign for the 2011 Juke -- Ebola, for example. Or pleated pants. Or Bieber Fever. Or...well, that's about it. It's a shame, because we've been blessed with a slew of good car commercials in recent weeks. The "Imported from Detroit" ad for...Read More»

2011 Ford Explorer
Ford Wants To Send You On The Adventure Of A Lifetime In A 2011 Explorer

Ready for some adventure? Ford certainly hopes so. Building on the social media success of its Fiesta Movement, Ford has launched the "Go. Do. Adventures" contest to promote the 2011 Ford Explorer. Just tell Ford about your dream adventure vacation, and if you're lucky, Scott Monty & Co. will...Read More»

Eminem in Chrysler's Super Bowl XLV ad
The Luv For Eminem's Detroit (Chrysler?) Ad: Bizarre & Wrong

Maybe it's just basic TV advertising 101: Commercials are too short to make a logical appeal, so they rely on emotion. Unfortunately, emotion often trumps both logic and reason. And the much-discussed, much-searched, 2-minute Super Bowl starring Eminem promoting Detroit's grit is a stunning example...Read More»

Screencap from Dodge 'Snowpocalypse' commercial
Ha! Dodge Laughs In The Face Of The Snowpocalypse

If you've been in Tahiti the past few months, consider yourself lucky, because those of us in North America have been subjected to a nonstop barrage of winter storms, snowpocalypses, snowtastrophes, and snowmageddons. No one has been spared -- not even Katie Couric. Almost worse than the snow and...Read More»

Eminem in Chrysler's Super Bowl XLV ad
So, Who Won The Super Bowl: Chrysler Or VW?

It's all anyone has talked about for at least two months: last night's knock-down, drag-out on the Fox network. With family, with friends, with strangers on the subway, we've debated who would win, who would lose, whose strategy would work, and whose would live in infamy. Hours later, we're still...Read More»

Tiny Darth Vader uses the force on a 2012 Volkswagen Passat
Video: VW Gears Up For Super Bowl XLV With Tiny Vader, Beetle Stampede

The season is upon us: giant rental flat-screen TVs, cheap beer, and every snack under the sun. The Super Bowl is coming. And so are its ads. We won't spoil the fun for you, but the first of the two ads below features a Darth Vader so small, Rick Moranis must feel like Andre the Giant. It's also so...Read More»

Hyundai's "Prepare to be Deprogrammed" ad campaign for Super Bowl XLV
Hyundai Puts On Tinfoil Hat, Exposes Compact Car Brainwashing

Have you ever heard of backmasking? Neither had we, but that's because we're not conspiracy theorists living in our mother's basement, and we never bought into the Beatles' White Album "Paul is dead" hoax. Hyundai's higher-ups, however, are a different story. The first, and most interesting, of two...Read More»

2011 Nissan Leaf electric car at NYC Marathon, Oct 2010, with Marathon CEO Mary Wittenberg
Nissan Sponsors Nashville's Version Of The Rock 'n' Roll Marathon

Many of you know about the Rock 'n' Roll Marathon, a nationwide series of events promoting health, headbanging, and Dodge's sporty lineup. But while Dodge sponsors the series as a whole, other companies often step in to sponsor individual runs. Case in point: Nissan, which has underwritten the Rock...Read More»

Animal Planet's Puppy Bowl
Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most...Read More»

Still from Honda's 'The Undying Dream'
Video: Honda's New Film, 'The Undying Dream', Plays Sundance

While much of America's attention this weekend was focused on a certain football game, for a handful of film buffs and car fans, the center of the known universe was the Sundance Film Festival. That's where Honda unveiled the latest short in its "Dream the Impossible" film series -- this one dubbed...Read More»

Screencap from Aston Martin's 'True Power Should Be Shared' film
Video: Aston Martin Launches 'True Power' Web Series To Hype The Rapide

With all the hullaboo from Detroit this week, we're a little behind on reporting news from the rest of the auto world. At the top of our catch-up list: Aston Martin, which has launched a web series to hype the 2011 Aston Martin Rapide. The series of videos -- which will eventually be joined into...Read More»

Bill Hader in a VW Academy commercial
Video: Volkswagen Harnesses The 'Hilarity' Of SNL For New 'VW Academy'

Everyone knows that Volkswagen is wrangling to become the world's largest automaker by 2018. We also know that the company has had trouble on the sales front, especially here in the U.S., where VW's numbers have been on the decline since the original Beetle's heyday in the 1970s. To counter that...Read More»

The plural of Prius Facebook campaign from Toyota
Facebook Or Face-To-Face: How Do You Learn About New Cars?

An article came across the news feeds yesterday suggesting that manufacturers of green cars rely more heavily on social media than other automakers. Eh, we're not so sure. It's true that different markets need to be reached in different ways. Pickup truck buyers, for example, have traditionally...Read More»

The Virtue 100 -- most discussed brands of 2010
Which Automakers Do You Talk About Most?

Here at SocialCarNews, we talk about nearly all of the world's major automakers -- then again, that's our job. But which car companies is the rest of America talking about? Marketing research firm Virtue just released its annual list of the Virtue 100, which answers exactly that question. The...Read More»

Porsche's Facebook page
Facebookers: Want Your Name Engraved On A Porsche? There's Still Time!

A few weeks ago, Porsche launched a massive campaign to reach the one million mark on its Facebook page. As an incentive to get users to "like" Porsche, the company offered fans the opportunity to have their names engraved on a special Porsche model, which will go on display next February at the...Read More»

2011 Lexus CT 200h
The Stranger Side Of Green: Lexus Targets All-Night Videogamers With The CT 200h

Last spring, Lexus' marketing team came up with a metaphor about the "Darker Side of Green" to sell the new Lexus CT 200h. The gist was that the 200h is yin and yang, green and powerful -- good for the planet and good for the soul. We don't think the two are polar opposites, and we certainly...Read More»

Quick Response code used in a magazine
New Yorkers: Win A 2011 Ford Fiesta In Next Week's City-Wide Scavenger Hunt

If you happen to live in New York City -- or if you're going to be there next Tuesday, December 21 -- you might want to pay attention, because two of the web's hipper lifestyle magazines have put together a city-wide scavenger hunt, and the winner will receive a new 2011 Ford Fiesta. The contest is...Read More»

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