Advertising

Subaru: Swimming With the Fish?
Subaru: Swimming With the Fish?

Upon waking from a deep sleep, my instinctive reaction was to ignore my children that federal law and society legally require me to love and provide for, and grab the remote control and channel surf. It was Saturday after all. And what do I get? Fishing shows galore. On two sports channels, fishing...Read More»

Lenny Kravitz and 2011 Jeep Wrangler
Lenny Kravitz Rocks Out With the 2011 Jeep Wrangler

Fans of four-time Grammy Award-winning artist Lenny Kravitz may be surprised to see the preeminent rock musician in new commercials touting the 2011 Jeep Wrangler. Consumers who admire Jeep Wrangler’s legendary adeptness off-road may take a new look at the brand. The association of artist and...Read More»

2012 Audi A7 3.0T
Audi A7: Bitten, Smitten and One Sexy Kitten

How do you define cool? Everyone has their own definition and interpretation, but I would generally say that when it comes all things automotive, there has to be a visual presence, a character, a spirit, if you will that is made of metal, rubber, and plastics assembled into a shape that draws the...Read More»

BMW Concept M5 (a.k.a. 2012 BMW M5)
Video: BMW M5 Need for Speed

As I was walking to the gym this yesterday in truly vain attempt to trim the belly fat accumulated through excessive hot dog consumption and various sugary confectionery treats that would send most diabetics straight into a coma, I came across a very well-maintained, last generation Mazda6...Read More»

2011 Toyota Highlander Hybrid
Toyota Regains Face--Hope It Doesn’t Crack

The world is full of contradictions, surprises and head-scratchers. Not the least of which is why I pay so much in taxes and get so little in return. That would qualify as a contradiction but certainly not as a surprise or mystery. However, this universal truth of “if it’s screwy and...Read More»

2011 Chrysler 300
Chrysler 300 and Mom: They Both Got Heart

It’s Mother’s Day as I write this and of course today was a day of flowers and gifts and treating mom right, and generally trying not to step on her toes literally and figuratively. And it was all going so swimmingly well, as I crept out of bed to let her sleep in and headed downstairs...Read More»

Brake & Gas characters from Hertz ad campaign
Hertz Sweepstakes Offers Free Rentals & A New Chevrolet Camaro SS

Whether you're in the market for a new car or just looking for some weekend R&R, you may want to pay attention to a new promotional campaign from Hertz. The rental car giant began running its new "Gas and Brake" ads yesterday. The premise behind them is that there are, metaphorically speaking...Read More»

2012 Dodge Charger SRT8
Want a Free Smile? Rip the Head Off A Robot, Thanks to Dodge

I admit it, I was watching a Star Wars: The Clone Wars for the better part of the past two hours while I simultaneously surfed for some good commercials to inspire me. Man, that is a great adaptation of the Star Wars saga, with cool effects and awesomely cool robots and space ships and aliens. The...Read More»

Volkswagen's 'The Force' ad for the 2012 Passat
Never Mind The Hamsters: VW's Darth Vader Ad Is The Only One You Really Liked

Forget Chrysler and that "Born of Fire" ad that generated so much buzz (justified or not). Forget Kia and its indomitable, award-winning rodents. The only auto ad from 2011 that you folks really enjoyed is Volkswagen's clip with the diminutive Darth Vader. We're not making that up: marketing...Read More»

2011 Honda Insight
Japanese Car Makers And Dealers: Between A Rock And A Hard Place

The supply of vehicles from Japan—and those assembled in the U.S. with parts from there—is being negatively affected by the March 11 earthquake and tsunami. The result is Japanese automobile manufacturers and their U. S. dealers wondering, “Why advertise if you don’t have...Read More»

Kia 'Hamsters' commercial
Kia's Hamsters Scurry Off With Nielsen's Top Ad Award At The 2011 New York Auto Show

It's official: Americans love rodents. That rule may not apply so much to rats or nutria, but cuter critters like squirrels and chipmunks are tops with U.S. consumers. And at the pinnacle of the rodent pyramid, we find hamsters -- specifically, the road-trippin' hamsters featured in commercials for...Read More»

Glenn Beck
Pick Your (Advertising) Poison: Glenn Beck or Charlie Sheen

If I was a betting kind of guy, I would always bet on a winner, someone with a track record of success, who delivers you the goods time and again. This goes for sports or politics or restaurants, or in many cases automobile manufacturers and their affiliates. So what do the geniuses at the ad...Read More»

Toyota Prius Eco-Greenhouse in MONOPOLY Millionaires game by Electronic Arts
Monopoly Millionaires Lets You Pass Go, Collect $200, And Save The Planet In A Virtual Toyota Prius

Weary of pulling weeds on Farmville? Been around the block one too many times in Car Town? Need a new way to look busy in your cubicle without actually being busy? Look no further than Monopoly Millionaires -- now with special add-ins from Toyota. For the next 12 months, folks who play Monopoly...Read More»

Libido-driven used car ad. Image via Tosh.0
Used Cars And Women: You Know You're Not The First, But Do You Care?

Sex sells--it's an advertising mantra we've all heard and seen in practice. Today's entrant puts a bit of a creative spin on the sale of previously-owned cars. A used-car dealer in Strathroy, Ontario, Canada, is pitching its wares with a racy newspaper ad, pictured here, that compares used cars to...Read More»

Fast Five trailer playing at Car Town drive-in cinema
Car Town's Virtual World Offers Real-World Amenities -- Including Fast Five Movie Tickets

Last summer, we announced the launch of a new app on Facebook: Car Town. It was meant to be the gearhead's answer to Farmville and Petville and other social games that encourage obsessive-compulsive types to do repetitive chores in a virtual world while presumably ignoring their chores in this one...Read More»

2011 Jaguar XJ
Jaguar Really Needs an Arthur

Upon watching Tiger Woods in the final round of the Masters, in between the action there was a commercial for Rolex, Titlest, Acura cars, and oddly a promo for the new remake of Arthur. Okay, admit it, you were giddy -- nay, dare I say excited -- when the recent remake of Arthur came out, with that...Read More»

2011 Smart Fortwo
Kobe Bryant is Smart And Goes to 11--In China

When I saw this commercial for the Smart Car a little while a go, all I could think of was one movie that is widely lauded by biblical scholars, male slackers with low-riding, pizza-stained jeans, and most Caucasian men in their 40s who once may have been cool, hip and with it for about one...Read More»

Dodge 'Haiku For You' ad
UPDATED: Dodge's 'Haiku For You' Is The Worst Ad Of 2011 (So Far)

UPDATED: SEE BELOW After months of near-silence during its painful restructuring process, Chrysler began crawling back toward the world of advertising. Its first efforts -- one of which was dedicated to Burmese dissident Aung San Suu Kyi -- were not especially well received. Then came a few new...Read More»

Full Auto Brake with Pedestrian Detection  -  2011 Volvo S60
The New Volvo Hates Its Fans (But Loves Its Lawyers)

For years, Volvo was the redheaded stepchild of Ford Motor Company, and even before the recession hit in 2008, Ford had begun looking to find a new home for the Swedish marque. Though a foster parent was soon found in China, Ford's negotiations with Geely took a long time to resolve and undid much...Read More»

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