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Rebel Attack: Greenpeace Uses The Force Against Volkswagen

Rebel Attack: Greenpeace Uses The Force Against Volkswagen

I blogged yesterday about VW trying to engage its fans in helping to make the next commercial in its series “Drive Until.” I found this to be a good approach to winning fans and more adherents to the VW brand. It’s a great way to interact with the VW buyers and keep the company... read more

June 29, 2011 by  - 0
 
2012 Buick Regal 4-door Sedan Turbo Premium 2 Steering Wheel

How Do You Sell Sexy? If You Know, Tell Buick

My cousin, a thirty-something up-and-comer, was looking for a new car. Not too fancy, but not too pedestrian, something that wasn’t a fuel pig, yet had lots of toys and... read more June 10, 2011 by  5


 
2011 Lexus CT 200h

What Sound Does a Lexus CT 200h Make? Ask Ben

Some time ago I commented on an ad for the Lexus CT 200h and pointed out how it used music to convey the car’s message of clean and exciting fun. It was one in a long... read more June 7, 2011 by  0


 
2011 Subaru Legacy

Subaru Legacy Is All About the Details, And Love: Video

My barber, a genuine Italian gentleman, who also speaks English, French, Arabic, and Yiddish with a lovely Italian accent, and who deeply cherishes almost all things Italian... read more June 7, 2011 by  0


 
L2's Facebook IQ survey for 2011

BMW Zooms To The Front Of The Pack On Facebook

If you're on Facebook, you understand its allure, its dazzling ability to connect you with friends, fremenies, people you'd thought you'd forgotten, and others you wished you... read more June 3, 2011 by  0


 
2011 Nissan Leaf Ad pokes Fun at "Gas-powered" Volt

Nissan “Leaf Blower” Strikes Back At Chevy Volt

Gotta love the snide little digs carmakers slip into some of their commercials. Nissan’s new ad campaign, “What If Everything Ran on Gas?” is the first in a... read more May 29, 2011 by  0


 
2009 Mercedes-Benz R Class

Mercedes R-Class vs. BMW 5 GT: And the Biggest Loser Is...

Having succumbed to too much food and drink recently, I thought I could become a candidate for The Biggest Loser, the TV show that challenges a group of overweight people to... read more May 27, 2011 by  2


 
2012 GMC Sierra 2500 HD

GMC Loans Trucks To Nonprofits For Its 2012 Catalog Photoshoot

If you're a regular reader of auto sites like this one, you've probably noticed something peculiar about the promotional pics of new vehicles -- namely, that many of them... read more May 25, 2011 by  0


 
2012 Audi A6 Avant

How to Get from ‘B’ To ‘A’? Ask Audi

Having had a relatively low stress day, I decided to ruin it by intentionally engaging in what I like to call “anger gardening.” It involves weeding my backyard... read more May 23, 2011 by  0


 
Cadillac on Foursquare

Cadillac Comes To Foursquare: Discuss

Cadillac used to be the car of grandparents' dreams: solid, dependable, and staid. It said, "Yes, I've arrived...at Denny's for the early bird special." In recent years... read more May 20, 2011 by  0


 
2008 Maybach 62S

The Most Embarrassing Cars Of All Time: The European Edition

Big mistakes, we make them all. Lame ideas, we have all had them and acted on them. Like the woman at my gym who looks like she spent the better part of her youth on a... read more May 19, 2011 by  2


 
Honda Sounds of Civic contest

Honda Is Looking For The Next Justin Bieber (Or Lady Gaga): Video

When Honda launched its first marketing salvo for the revamped 2012 Civic, we were underwhelmed -- mostly because we're grammar nerds and the campaign's tagline has a major... read more May 18, 2011 by  0


 
2012 Subaru Impreza

Subaru: Swimming With the Fish?

Upon waking from a deep sleep, my instinctive reaction was to ignore my children that federal law and society legally require me to love and provide for, and grab the remote... read more May 14, 2011 by  1


 
Lenny Kravitz and 2011 Jeep Wrangler

Lenny Kravitz Rocks Out With the 2011 Jeep Wrangler

Fans of four-time Grammy Award-winning artist Lenny Kravitz may be surprised to see the preeminent rock musician in new commercials touting the 2011 Jeep Wrangler. Consumers... read more May 13, 2011 by  2


 
2012 Audi A7 3.0T

Audi A7: Bitten, Smitten and One Sexy Kitten

How do you define cool? Everyone has their own definition and interpretation, but I would generally say that when it comes all things automotive, there has to be a visual... read more May 12, 2011 by  4


 
BMW Concept M5 (a.k.a. 2012 BMW M5)

Video: BMW M5 Need for Speed

As I was walking to the gym this yesterday in truly vain attempt to trim the belly fat accumulated through excessive hot dog consumption and various sugary confectionery... read more May 10, 2011 by  1


 
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