Advertising

2011 Toyota Venza Ad Warns Of Takeover By The Facebook Generation
2011 Toyota Venza Ad Warns Of Takeover By The Facebook Generation

The new ad campaign for the 2011 Toyota Venza is chilling: a bleak, emotionless picture of post-apocalyptic America, full of Facebook and MacBooks. And Thunderdomes, too, we assume. The clip features comedienne Allyn Rachel in what may be her first serious role to date. Sitting before a white...Read More»

Left-foot braking
Brazil's New Drunk Driving PSA Makes Us Never Want To Valet Park Again

Driving while under the influence of alcohol, or any drug for that matter, is one of the most reprehensible acts a person can commit. Knowing that death and destruction to those behind the wheel and other innocent victims is all but assured still doesn’t prevent this from occurring all over...Read More»

2012 Honda Civic Si video walkaround
2012 Honda Civic Si: Mix Mad Max, Manga and Insanity

Honda’s new range of 2012 Civics, one of its most important cars globally, has met with a bit of a yawn here in North America, despite some great advertising. All of Honda’s high-level engineering is there, yet the car hasn’t knocked any homeruns in any comparison tests...Read More»

Nissan Leaf ad, 'The New MPG'
Nissan Leaf Shifts Strategy & Asks How Far You Can Go On $1

Selling electric vehicles is no easy task. Human beings are creatures of habit, and EVs represent a dramatic shift. Accordingly, Nissan has shifted its advertising strategy for the fully electric Leaf, targeting an area where everyone's sensitive: the wallet. You probably recall the first ads for...Read More»

2011 Volkswagen Routan
Rebel Attack: Greenpeace Uses The Force Against Volkswagen

I blogged yesterday about VW trying to engage its fans in helping to make the next commercial in its series “Drive Until.” I found this to be a good approach to winning fans and more adherents to the VW brand. It’s a great way to interact with the VW buyers and keep the company...Read More»

2012 Kia Sorento 2WD 4-door V6 EX Angular Rear Exterior View
2012 Kia Sorento Takes the Puppets For Another Joy Ride: Video

How do you measure success? Is it popularity? How many Facebook fans you have? How many tweets you post? How much “product” you moved this quarter? How many loyal customers and conquest customers you measure? Well, any of those will do just fine if you’re Kia because they seemed...Read More»

2012 Kia Sorento
Muno And Pals Back Again in 2012 Kia Sorento TV Commercials

Everyone with a pulse (that watched the 2010 Super Bowl) is familiar with the Kia Sorento TV commercial featuring Muno, Sock Monkey, a vintage robot and a teddy bear cavorting in the all-new crossover. Talk about grabbing consumer attention. Well, Kia’s back again with another memorable ad...Read More»

Soviet-era ekranoplan
DeLorean, Knight Rider, Beer: A Recipe For Awesome

Australia is a place far away from where I live, a place where I am told beer and the beech are a religion, high-powered cars are well loved, Mad Max movies are considered high art, and Australian Rules Football is seen as a peaceful, collegial sport. Whether you agree with those assertions or not...Read More»

2012 Buick Regal 4-door Sedan Turbo Premium 2 Steering Wheel
How Do You Sell Sexy? If You Know, Tell Buick

My cousin, a thirty-something up-and-comer, was looking for a new car. Not too fancy, but not too pedestrian, something that wasn’t a fuel pig, yet had lots of toys and bells and whistles. He does a fair bit of driving every year and likes comfort, decent performance, reliability, and just a...Read More»

2011 Lexus CT 200h
What Sound Does a Lexus CT 200h Make? Ask Ben

Some time ago I commented on an ad for the Lexus CT 200h and pointed out how it used music to convey the car’s message of clean and exciting fun. It was one in a long series of Lexus ads that used music and sound to define the brand. Music is one of the few things in life that humans are...Read More»

2011 Subaru Legacy
Subaru Legacy Is All About the Details, And Love: Video

My barber, a genuine Italian gentleman, who also speaks English, French, Arabic, and Yiddish with a lovely Italian accent, and who deeply cherishes almost all things Italian, drives a Subaru Legacy. This is a man who cares about every hair on my head and makes sure with exacting scissors and deftly...Read More»

L2's Facebook IQ survey for 2011
BMW Zooms To The Front Of The Pack On Facebook

If you're on Facebook, you understand its allure, its dazzling ability to connect you with friends, fremenies, people you'd thought you'd forgotten, and others you wished you had. If you're not on Facebook...well, you will be. Facebook -- or at least the social, interconnected, sharable info model...Read More»

2011 Nissan Leaf Ad pokes Fun at "Gas-powered" Volt
Nissan “Leaf Blower” Strikes Back At Chevy Volt

Gotta love the snide little digs carmakers slip into some of their commercials. Nissan’s new ad campaign, “What If Everything Ran on Gas?” is the first in a series of humorous commercials for the 100 percent all-electric Nissan Leaf. And it takes a snipe at a Chevy Volt getting a...Read More»

2009 Mercedes-Benz R Class
Mercedes R-Class vs. BMW 5 GT: And the Biggest Loser Is...

Having succumbed to too much food and drink recently, I thought I could become a candidate for The Biggest Loser, the TV show that challenges a group of overweight people to drop pounds in a Survivor-like blend of tasks and contests. Just as I had that thought, a Mercedes R-Class passed me on the...Read More»

2012 GMC Sierra 2500 HD
GMC Loans Trucks To Nonprofits For Its 2012 Catalog Photoshoot

If you're a regular reader of auto sites like this one, you've probably noticed something peculiar about the promotional pics of new vehicles -- namely, that many of them look the same. There's your standard car-on-road shot, the car-next-to-edgy-office-building, and of course, the...Read More»

2012 Audi A6 Avant
How to Get from ‘B’ To ‘A’? Ask Audi

Having had a relatively low stress day, I decided to ruin it by intentionally engaging in what I like to call “anger gardening.” It involves weeding my backyard, which according to some has become an unintentional exercise in biodiversity run amok. There are more types of weeds and...Read More»

Cadillac on Foursquare
Cadillac Comes To Foursquare: Discuss

Cadillac used to be the car of grandparents' dreams: solid, dependable, and staid. It said, "Yes, I've arrived...at Denny's for the early bird special." In recent years, though, Caddy has been making a play for younger drivers. Design has gotten bolder and edgier, and the company has tapped...Read More»

2008 Maybach 62S
The Most Embarrassing Cars Of All Time: The European Edition

Big mistakes, we make them all. Lame ideas, we have all had them and acted on them. Like the woman at my gym who looks like she spent the better part of her youth on a sun-tanning bed, while smoking two packs a day. Think spent and leathery and you’ll be close. Humans also make some really...Read More»

Honda Sounds of Civic contest
Honda Is Looking For The Next Justin Bieber (Or Lady Gaga): Video

When Honda launched its first marketing salvo for the revamped 2012 Civic, we were underwhelmed -- mostly because we're grammar nerds and the campaign's tagline has a major error front-and-center. Honda's next Civic promotion, however, looks much better, and it might even yield some good music (or...Read More»

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