Advertising

2012 Chrysler 300 Debuts New Ad Starring 94-Year-Old Poem
2012 Chrysler 300 Debuts New Ad Starring 94-Year-Old Poem

Earlier this year, Chrysler scored a touchdown with its "Born of Fire" Super Bowl ad, featuring Eminem, the Selected of God gospel choir, and the 2011 Chrysler 200. This Thursday, the automaker is hoping for a repeat with a new commercial starring a long-deceased writer and a nearly 100-year-old...Read More»

2012 Hyundai Veloster
Hyundai Hoping For A Big Win At Super Bowl XLVI

It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to go until kickoff, advertisers like Hyundai are already huddling to prepare their game-day strategies. Hyundai has announced...Read More»

1993 Cobra R Forza Motorsport 3
Would You Buy A Car That You Drove In A Video Game? Ford Thinks So

Pop in nearly any video game these days, and you're likely to see a slew of ads. In racing games like Forza Motorsport 4 and Gran Turismo 5, some of those ads come in the form of real-world vehicles you can drive on the virtual track. For over 15 years, companies have been trying to get the hang of...Read More»

Louisiana Superdome
Mercedes-Benz Has A New Flagship Property: The Superdome

Mercedes-Benz is great a putting its name on highly visible, aspirational products. The international series of Mercedes-Benz Fashion Weeks is maybe the best example of that process in action, but now the automaker has another high-profile feather in its cap: naming rights to the Louisiana...Read More»

Ford Drive One Ad
Congressman Questions Ford Over Bailout Ad

Ford, it seems, can’t catch a break these days. First, the automaker drew flak for running an unscripted “press conference” ad, featuring an F-150 owner who was critical of automakers taking bailout money. Earlier this week, Ford pulled the ad from rotation on television, and even...Read More»

Ford Drive One Ad
Ford Yanks TV Ad Critical Of Bailouts

Just two weeks ago, we told you about a Ford television commercial critical of GM and Chrysler for taking bailout money. The unscripted ad, filmed in a mock “press conference” format, featured an F-150 owner named Chris who supported Ford for “standing on their own; win, lose or...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained

Last week, we told you about Fiat's new commercial for the 500c, starring singer/actress Jennifer Lopez. But watching that ad is a little confusing, like joining an episode of Cheaters halfway through. Why, for example, are those men beating the crap out of one another? Why are they chasing J-Lo?...Read More»

2012 Audi A6
Pledge To Be A Better Driver, Win A Trip From Audi

Audi wants to make American roads safer and more intelligent, to which we say “good luck with that.” If you agree to ‘Take The Pledge’ with Audi, and improve your driving habits, you can enter to win a trip for two to the Audi Sportscar Experience Challenge at Infineon...Read More»

Toyota's 'Your Other You' campaign
Toyota Hit With $10 Million Lawsuit For Stalker-Themed Ad Campaign

Toyota's "Your Other You" ad campaign for the 2009 Matrix was supposed to capitalize on the "punking" trend popular at the time. But when a woman got unknowingly dragged into the mix, things went off the rails. Now she's seeking $10 million in damages from Toyota, the company's ad agency Saatchi...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
Jennifer Lopez Joins Eminem's Chrysler Crew, Flaunts Fiat 500

Newly single mamí-from-the-block Jennifer Lopez has gone boldly where few A-List celebs are willing to go: deep into the belly of a car commercial. For now, at least, it appears that J-Lo is the face of the 2012 Fiat 500c. In an ad that debuted this week on Monday Night Football, Lopez...Read More»

2012 Hyundai Veloster
Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a row. The bad news is that of the hundreds of brands that Brand Keys studied, no other car company broke the top 50, and just...Read More»

Kia Soul hamsters in 'Share Some Soul'
Kia Soul Hamsters Live To Dance Another Day (Now With Aliens)

In advertising, there are three things that sell: sex, babies, and cute, fuzzy animals. (Note: each should be used separately.) As proof of the third item on that list, we present the Kia Soul hamsters, who have dodged exterminators yet again and returned for another thumpin', bumpin' campaign...Read More»

Chevrolet wants to be more like Apple
GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said that he wanted to retool the Chevrolet brand to be more like that of Apple. Ewanick's exact words -- noted on a slide -- were...Read More»

2011 Scion tC 2-door HB Man (Natl) Steering Wheel
2011 Scion tC: Is Scion Curbing Your Enthusiasm?

Toyota's Gen Y arm, Scion, has been a bit of a mystery to me, but not because of the product. The xB, xD and tC in their first generation were really on the mark when it came to hitting their target market. Marketing-wise there were no TV ads: it was heavily Web-oriented, with Scion reps appearing...Read More»

2012 Mercedes-Benz SLS AMG Roadster
Video: 2012 Mercedes-Benz SLS AMG Roadster Just Too Beautiful

It's rare that a super sports car needs any additional promotion or hype. There are the auto shows, the spy shots, the slow reveal over months and media outlets covering the official unveiling. You get all the specs, you get the video and audio, the marketing department declaring it's either the...Read More»

2011 Volkswagen Touareg Hybrid
2011 VW Touareg: Home Away From Home

The run-up in fuel prices the world over threatens to make drivers turn to Chevy Volts and Nissan Leafs (or should it be "Leaves"?) just to be able to make the mortgage payments. However, there are still large, boxy, all-wheel-driven, gasoline- and diesel-fired behemoths that tempt drivers to part...Read More»

2011 Scion iQ
2012 Scion iQ Gets Big Media Blitz

Scion’s soon-to-be-launched iQ minicar has the automaker branching into an entirely new segment of the of the automotive industry. Complicating things further, the brand’s perception among car buyers has been trending downward over the past 30 months, so how will it effectively launch a...Read More»

BMW logo
"BWM": German Precision, Right Down To The Ad Copy

At the German company where I work, the relationship between German colleagues and North American and British colleagues can be strained. It comes down to the German cultural capital of speaking directly, clearly and very unambiguously. I have been party to social situations where one colleague...Read More»

Skoda's 'Family Composer' website
Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity. Here in the U.S., most of those marketing tactics have been fairly ho-hum, but Volkswagen's Skoda brand is doing something...Read More»

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