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Congressman Questions Ford Over Bailout Ad

Congressman Questions Ford Over Bailout Ad

Ford, it seems, can’t catch a break these days. First, the automaker drew flak for running an unscripted “press conference” ad, featuring an F-150 owner who was critical of automakers taking bailout money. Earlier this week, Ford pulled the ad from rotation on television, and even... read more

September 30, 2011 by  -
 
Toyota's 'Your Other You' campaign

Toyota Hit With $10 Million Lawsuit For Stalker-Themed Ad Campaign

Toyota's "Your Other You" ad campaign for the 2009 Matrix was supposed to capitalize on the "punking" trend popular at the time. But when a woman got unknowingly dragged into... read more September 16, 2011 by  1


 
Jennifer Lopez in an ad for the 2012 Fiat 500c

Jennifer Lopez Joins Eminem's Chrysler Crew, Flaunts Fiat 500

Newly single mamí-from-the-block Jennifer Lopez has gone boldly where few A-List celebs are willing to go: deep into the belly of a car commercial. For now, at least... read more September 14, 2011 by  6


 
2012 Hyundai Veloster

Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a... read more September 13, 2011 by 


 
Kia Soul hamsters in 'Share Some Soul'

Kia Soul Hamsters Live To Dance Another Day (Now With Aliens)

In advertising, there are three things that sell: sex, babies, and cute, fuzzy animals. (Note: each should be used separately.) As proof of the third item on that list, we... read more August 26, 2011 by  1


 
Chevrolet wants to be more like Apple

GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said... read more August 11, 2011 by  9


 
2011 Scion tC 2-door HB Man (Natl) Steering Wheel

2011 Scion tC: Is Scion Curbing Your Enthusiasm?

Toyota's Gen Y arm, Scion, has been a bit of a mystery to me, but not because of the product. The xB, xD and tC in their first generation were really on the mark when it came... read more July 28, 2011 by 


 
2012 Mercedes-Benz SLS AMG Roadster

Video: 2012 Mercedes-Benz SLS AMG Roadster Just Too Beautiful

It's rare that a super sports car needs any additional promotion or hype. There are the auto shows, the spy shots, the slow reveal over months and media outlets covering the... read more July 23, 2011 by  1


 
2011 Volkswagen Touareg Hybrid

2011 VW Touareg: Home Away From Home

The run-up in fuel prices the world over threatens to make drivers turn to Chevy Volts and Nissan Leafs (or should it be "Leaves"?) just to be able to make the mortgage... read more July 22, 2011 by 


 
2011 Scion iQ

2012 Scion iQ Gets Big Media Blitz

Scion’s soon-to-be-launched iQ minicar has the automaker branching into an entirely new segment of the of the automotive industry. Complicating things further, the... read more July 20, 2011 by  3


 
BMW logo

"BWM": German Precision, Right Down To The Ad Copy

At the German company where I work, the relationship between German colleagues and North American and British colleagues can be strained. It comes down to the German cultural... read more July 18, 2011 by  3


 
Skoda's 'Family Composer' website

Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity... read more July 18, 2011 by 


 
Allyn Rachel in an ad for the 2011 Toyota Venza

2011 Toyota Venza Ad Warns Of Takeover By The Facebook Generation

The new ad campaign for the 2011 Toyota Venza is chilling: a bleak, emotionless picture of post-apocalyptic America, full of Facebook and MacBooks. And Thunderdomes, too, we... read more July 8, 2011 by  3


 
Mitsubishi i-MiEV electric minicar crash-tested by ADAC, December 2010, screen capture

Brazil's New Drunk Driving PSA Makes Us Never Want To Valet Park Again

Driving while under the influence of alcohol, or any drug for that matter, is one of the most reprehensible acts a person can commit. Knowing that death and destruction to... read more July 7, 2011 by 


 
2012 Honda Civic Si video walkaround

2012 Honda Civic Si: Mix Mad Max, Manga and Insanity

Honda’s new range of 2012 Civics, one of its most important cars globally, has met with a bit of a yawn here in North America, despite some great advertising. All of... read more July 5, 2011 by  6


 
Nissan Leaf ad, 'The New MPG'

Nissan Leaf Shifts Strategy & Asks How Far You Can Go On $1

Selling electric vehicles is no easy task. Human beings are creatures of habit, and EVs represent a dramatic shift. Accordingly, Nissan has shifted its advertising strategy... read more July 1, 2011 by  4


 
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