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Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a row. The bad news is that of the hundreds of brands that Brand Keys studied, no other car company broke the top 50, and just...

September 13, 2011 by 
 
2012 Mercedes-Benz SLS AMG Roadster

Video: 2012 Mercedes-Benz SLS AMG Roadster Just Too Beautiful

It's rare that a super sports car needs any additional promotion or hype. There are the auto shows, the spy shots, the slow reveal over months and media outlets covering the... July 23, 2011 by  1


 
2011 Volkswagen Touareg Hybrid

2011 VW Touareg: Home Away From Home

The run-up in fuel prices the world over threatens to make drivers turn to Chevy Volts and Nissan Leafs (or should it be "Leaves"?) just to be able to make the mortgage... July 22, 2011 by 


 
2011 Scion iQ

2012 Scion iQ Gets Big Media Blitz

Scion’s soon-to-be-launched iQ minicar has the automaker branching into an entirely new segment of the of the automotive industry. Complicating things further, the... July 20, 2011 by  3


 
BMW logo

"BWM": German Precision, Right Down To The Ad Copy

At the German company where I work, the relationship between German colleagues and North American and British colleagues can be strained. It comes down to the German cultural... July 18, 2011 by  3


 
Skoda's 'Family Composer' website

Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity... July 18, 2011 by 


 
Allyn Rachel in an ad for the 2011 Toyota Venza

2011 Toyota Venza Ad Warns Of Takeover By The Facebook Generation

The new ad campaign for the 2011 Toyota Venza is chilling: a bleak, emotionless picture of post-apocalyptic America, full of Facebook and MacBooks. And Thunderdomes, too, we... July 8, 2011 by  3


 
porsche 911 gt2 rl motorauthority 005

Brazil's New Drunk Driving PSA Makes Us Never Want To Valet Park Again

Driving while under the influence of alcohol, or any drug for that matter, is one of the most reprehensible acts a person can commit. Knowing that death and destruction to... July 7, 2011 by 


 
2012 Honda Civic Si video walkaround

2012 Honda Civic Si: Mix Mad Max, Manga and Insanity

Honda’s new range of 2012 Civics, one of its most important cars globally, has met with a bit of a yawn here in North America, despite some great advertising. All of... July 5, 2011 by  6


 
Nissan Leaf ad, 'The New MPG'

Nissan Leaf Shifts Strategy & Asks How Far You Can Go On $1

Selling electric vehicles is no easy task. Human beings are creatures of habit, and EVs represent a dramatic shift. Accordingly, Nissan has shifted its advertising strategy... July 1, 2011 by  4


 
2011 Volkswagen Routan

Rebel Attack: Greenpeace Uses The Force Against Volkswagen

I blogged yesterday about VW trying to engage its fans in helping to make the next commercial in its series “Drive Until.” I found this to be a good approach to... June 29, 2011 by 


 
2012 Kia Sorento 2WD 4-door V6 EX Angular Rear Exterior View

2012 Kia Sorento Takes the Puppets For Another Joy Ride: Video

How do you measure success? Is it popularity? How many Facebook fans you have? How many tweets you post? How much “product” you moved this quarter? How many loyal... June 22, 2011 by 


 
2012 Kia Sorento

Muno And Pals Back Again in 2012 Kia Sorento TV Commercials

Everyone with a pulse (that watched the 2010 Super Bowl) is familiar with the Kia Sorento TV commercial featuring Muno, Sock Monkey, a vintage robot and a teddy bear... June 20, 2011 by 


 
Soviet-era ekranoplan

DeLorean, Knight Rider, Beer: A Recipe For Awesome

Australia is a place far away from where I live, a place where I am told beer and the beech are a religion, high-powered cars are well loved, Mad Max movies are considered... June 14, 2011 by  1


 
2012 Buick Regal 4-door Sedan Turbo Premium 2 Steering Wheel

How Do You Sell Sexy? If You Know, Tell Buick

My cousin, a thirty-something up-and-comer, was looking for a new car. Not too fancy, but not too pedestrian, something that wasn’t a fuel pig, yet had lots of toys and... June 10, 2011 by  5


 
2011 Lexus CT 200h

What Sound Does a Lexus CT 200h Make? Ask Ben

Some time ago I commented on an ad for the Lexus CT 200h and pointed out how it used music to convey the car’s message of clean and exciting fun. It was one in a long... June 7, 2011 by 


 
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