Advertising

Volvo's Famous 'Drive It Like You Hate It' Ad Reimagined: Video
Volvo's Famous 'Drive It Like You Hate It' Ad Reimagined: Video

If you're reading this from North America or Western Europe, you're probably a little groggy thanks to the return of daylight savings time. We recommend easing into your work week with a short video about Volvo's famous "Drive It Like You Hate It" ad from 1962, reimagined by its creator, Amil...Read More»

2012 Chrysler 300 SRT8. Photo by Alex Bellus
Chrysler And Pure Detroit Argue Who’s More Imported

After Pure Detroit opened its first of three stores on Thanksgiving Day in 1998, the company built momentum with a website (www.puredetroit.com) featuring branded clothing and merchandise; proceeds benefit Detroit-area charities. After Chrysler introduced its “Imported from Detroit”...Read More»

Teams competing in Escape Routes, a TV series for the 2013 Ford Escape
2013 Ford Escape & Escape Routes: Coming To A TV Near You!

If you're smitten with the all-new 2013 Ford Escape, we have great news: the Escape is getting ready for its closeup, courtesy of a new TV series airing jointly on NBC and Telemundo's mun2. Ford's roll-out of the all-new 2013 Escape has been a bit slower than you'd expect. Typically, an automaker...Read More»

Interactive brochure for the 2012 Subaru Impreza
Subaru Launches Sleek, Interactive Brochures For 2012 Models

Subaru has worked hard to brand itself as an eco-friendly car company. Today, that reputation gets a boost from six new, digital brochures touting Subaru's 2012 lineup of vehicles. The brochures are available for the 2012 Impreza, Impreza WRX/STI, Legacy, Outback, Forester, and Tribeca -- just...Read More»

Subaru's FirstCarStory.com
Love Or Hate Your First Car? Share Your Story On Subaru’s FirstCarStory.com

If you drive, you always remember your first car. It could have been a multicolored beater that barely made it down the road or a so-so looking sedan that made you feel like a million bucks. Now, with FirstCarStory.com, from Subaru, you can tell your vividly-remembered story of your first set of...Read More»

Chevrolet Silverado '2012' ad for Super Bowl XLVI
Did Ford's F-150 Fumble To The Chevrolet Silverado During Super Bowl XLVI?

If you watched the Super Bowl last night, you probably caught Chevrolet's ad for the 2012 Silverado pickup. Most saw it as a clever riff on the whole 2012/Mayan calendar/world-ending thing that's rumored to occur later this year. When the folks at Ford watched it, though, all they saw was red. The...Read More»

Clint Eastwood stars in Chrysler Super Bowl XLVI ad
Chrysler and Clint Eastwood Provide 'Halftime' Pep Talk

Most Super Bowl XLVI commercials followed the typical schtick, trying to outdo each other in flash and flesh; substance be damned. In stark contrast (and 2012 Fiat 500 Abarth entry notwithstanding), Chrysler spoke loudest by speaking softly--with a slight growl. Like previous Imported from Detroit...Read More»

Chevrolet Silverado '2012' ad for Super Bowl XLVI
Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout?

Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse. That might end up being GM's tough lesson from its Super Bowl XLVI ad which, to some, spoke less about the strengths of GM products than it did attack Ford's...Read More»

'Camping' ad from Subaru's 'Dog Tested, Dog Approved' campaign
Subaru’s New Canine Cast Ready For Prime-Time In ‘Dog Tested. Dog Approved’ Campaign

What do you have planned for Super Bowl Sunday? Besides noshing and rooting for your favorite team, that is? While the players take to the field, Subaru owners and their four-legged canines will take to the streets to celebrate the second annual Subaru Game Day Dog Walk. In fact, the Game Day Dog...Read More»

'Camping' ad from Subaru's 'Dog Tested, Dog Approved' campaign
Subaru Says: Skip The Super Bowl & Take Rover For A Romp

This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park. It's all part...Read More»

Matthew Broderick in Honda's Super Bowl ad for the 2012 CR-V
Super Bowl XLVI Play-By-Play: Which Ads Run When (With Video)

If you're a football fan, it's easy to keep track of this Sunday's Super Bowl match-up. After all, at 6:30pm Eastern, you have a pretty good idea which teams you'll be watching, right? But do you know what commercials will run and when they'll appear? We thought not. That's why we've put together a...Read More»

2012 Toyota Camry 'Camry Effect' sweepstakes on Shazam
How To Win Two 2012 Toyota Camrys During The Super Bowl: Video

Toyota is giving you the chance to win not one, but two 2012 Toyota Camrys this week. It's part of a promotion called "The Camry Effect", which involves a new ad campaign, the Shazam smartphone app, and Sunday's Super Bowl broadcast. Sound confusing? That's because is. Let us break it down for you...Read More»

Volkswagen Super Bowl XLV Ad
Super Bowl Should Be A Bonanza For Automakers (Except Kia)

The Super Bowl is one of the biggest advertising events in America, so we'd expect America's biggest advertisers -- namely, the auto industry -- to be front and center during the game. As we've discussed before, spending upwards of $3 million for 30 seconds of advertising is a risky venture, but a...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
GM Goes For A Clever End Run On Super Bowl Advertising

Advertising during the Super Bowl is like trying out a new stunt at the Olympics: you can nail it and win big, or you can fall flat on your face and ruin your reputation for good. It's no surprise, then, that companies who buy time during the big game do their best to ensure success. That's what GM...Read More»

'Generations', a 30 second Chevrolet ad by William Kirkley
Share Your Fave Chevrolet Commercial, Win A Shot At $10,000 (Or Something)

Last week, we told you about Chevrolet's "Route 66" Super Bowl ad contest, which will give one lucky independent filmmaker 30 seconds of Super Bowl airtime. But there's a way for you to win, too: share your favorite video from among the 35 finalists, and you could walk away considerably richer. The...Read More»

Fiat's latest ad for the U.S.-spec 500 Abarth
The 15 Best Car Commercials Of 2011

As highly as we might think of the Web, there's nothing quite as powerful as a television commercial. It takes millions of ad budget dollars and the perfect slot during the most widely watched show of the week. When it's done correctly, a great car commercial doesn't just capture eyeballs, it...Read More»

2012 Volkswagen Beetle
Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI

Today's TV pundits spend a lot of time talking about the frailty of the U.S. economy, but that hasn't stopped consumers from visiting their local auto showrooms. Recently, we got word that car sales were on the rise, and now comes an equally promising harbinger: Volkswagen has purchased a spot...Read More»

2012 Fiat 500 'Seduction' commercial
Sexy 2012 Fiat 500 Abarth Ad Gets The Pop-Up Video Treatment

By now, you've probably seen the sexy new "Seduction" commercial for the 2012 Fiat 500 Abarth -- the one where a humdrum cubicle clone has a close encounter with an Italian supermodel, only to discover that she is, in fact, a car. Now, VH1 has given that clip the pop-up video treatment. Among the...Read More»

Texting while driving, by Flickr user ericathompson
Uphill Battle To Stop Texting While Driving

While 35 states currently ban texting by all drivers while driving, more than four of five young drivers admit to reading a text message while driving. That’s according to a survey conducted by the Ad Council, which just launched a national public service campaign of TV, radio, billboards...Read More»

The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.