Advertising

2014 Nissan Versa Note, Now Available At Amazon
2014 Nissan Versa Note, Now Available At Amazon

Once upon a time, Walmart seemed very, very weird. "Who would want to get groceries, gardening supplies, and oil changes, all in the same place?", we wondered. Then the internet hit the mainstream and showed big-box retailers how it's done. Seriously, have you looked at Amazon lately? If you can't...Read More»

2014 Ford Fiesta 5-door hatchback
Yes, Miss Ross! New Ford Fiesta Web Series Driven By Demanding Divas

Here are the facts, as best we can gather: The Ford Fiesta is heavily targeted to young drivers. Young drivers love music, especially live music. Musicians love performing for appreciative crowds, and also chilling in their dressing rooms. Those dressing rooms are filled with junk that is specified...Read More»

Screencap from Tesla website, included in complaint to California DMV from dealers
California Dealers Accuse Tesla Of 'Misleading' Customers With Financing Promises

Honestly, Tesla can't catch a break. First, it had to make a fully electric car that didn't look like a doorstop or a computer mouse from 1997. No small task, that. Then, it had to find a few backers, which caused consternation in some corners. And then it had to jump perhaps the biggest hurdle of...Read More»

2014 Honda Odyssey Touring Elite
2014 Honda Odyssey Ads Feature Neil Patrick Harris & Rainn Wilson

Just three days after we wrote about the importance of taglines in advertising, Honda has announced a new tagline of its own: "Start Something Special". And naturally, the automaker has a series of commercials to help launch the phrase. According to Honda's Mike Accavitti, "The new Honda tagline is...Read More»

Lee Iacocca Ad
Tuesday Challenge: Match 10 Advertising Taglines To The Right Car Companies

A few weeks ago, we took a spin down memory lane, recalling some of our favorite (and least-favorite) car commercials. But auto marketing is more than just celebrity spokespeople, clever plot lines, and computer-generated hamsters. As high-tech as the advertising industry has become, one thing...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
5 Of The Best Car Commercials (And 5 Of The Worst)

Maybe it's just us, maybe it's the dog days of summer, but it seems as if auto advertising has slowed to a standstill. We know that's not the case -- car commercials, like time, wait for no man, woman, or manbearpig. They flood the airwaves, the interwebs, and all points in-between with touching...Read More»

Fiat's 'You Wear' Facebook fashion app
Fiat's 'You Wear' Facebook App Diagnoses Your Personality, Suggests Color Options

To some automakers, calling one of their creations a "chick car" is a slap in the face. They fight back, arguing that their cars have a broad customer base, not the narrow appeal that the name "chick car" implies. (It's worth noting that antonyms like "muscle car" don't elicit the same reaction. In...Read More»

'Body Paint' ad for the Fiat 500 Abarth Cabrio
Fiat 500 Abarth Cabrio Recreated By Nude Women, Because Everyone Is Out Of Ideas

If you don't keep tabs on the advertising world, we have some very cool news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by nude, body-painted, female models! Stop reading here, watch the video clip above, and enjoy your day. On the other hand, if...Read More»

Fiat's 'Environmentally Sexy' matchmaking site
Fiat Is Your FWB In New, 'Environmentally Sexy' Campaign

F is for Friday. And Fiat. And Frivolous. And so, we present EnvironmentallySexy.com, Fiat's flashy, frivolous new website. Happy Friday. On the surface, "Environmentally Sexy" looks like an especially cheesy dating site, complete with lovey-dovey photos of models who found love with other models...Read More»

Drunk driver
Warning: This Drunk-Driving Video May Give You A Heart Attack

Do not click "play" on the video above just yet. First, clear the surrounding area of all liquids. Half-full coffee cups, entirely full water bottles, bowls of soup: whatever you've got, put it aside. Next, if you wear adult diapers or pads, please ensure that you're wearing the proper gear. If you...Read More»

Leonard Nimoy & Zachary Quinto in a commercial for the Audi S7
5 Cameos That Could've Made Audi's Spock Vs. Spock Commercial More Awesome

No doubt about it: Audi's new commercial starring Leonard Nimoy and Zachary Quinto is 31 flavors of awesome. Dubbed "The Challenge", the clip manages to work in numerous Trekkie gags while hyping the Audi S7. We even get a glimpse of Shelley, the autonomous Audi TT designed by Stanford University's...Read More»

Screencap from the 'Pipe Job' ad for the Hyundai iX35 FCEV
Worst Ad Of The Week: Hyundai Finds Hilarity In Suicide

(NOTE: If the video embedded above has been taken down, just zip on over to your video-sharing site of choice and search for "Hyundai Pipe Job". A certain automaker would be wise to remember that the internet is forever.) The world is full of bad advertising. Sometimes, ads fail through no fault of...Read More»

Ford Figo ad featuring Paris Hilton and the Kardashians
Ford Apologizes For Ad Featuring Paris Hilton & Bound, Gagged Kardashians

Ford's thoughtful approach to marketing yields huge dividends. Its "Fiesta Movement" campaign, for example, remains the yardstick by which other social media forays are measured. But that doesn't mean that Ford and its numerous agency partners are infallible. Sometimes, mistakes are made, leaving...Read More»

Audi R8 e-tron, featured in Iron Man 3
Audi R8 E-Tron Co-Stars In Iron Man 3

Movies, books, and television shows can boost a brand to new heights. Think Risky Business and Ray Bans, or E.T. and Reese's Pieces. More recent examples of great product placement include The Italian Job, which helped relaunch the MINI brand in the U.S. Or Transformers 2, which wasn't...Read More»

Ram's 'God Made a Farmer' spot for Super Bowl XLVII
Ram Is The Only Auto Brand To Create A Top-Ten Super Bowl Ad

Plenty of websites and media firms rank Super Bowl ads -- in fact, we discussed several of them on Monday, the day after the big game. But when it comes to TV viewers and statistics, one authority carries more weight than nearly all of the others combined: Nielsen. After the Super Bowl broadcast...Read More»

Baltimore Ravens Quarterback Joe Flacco receives a 2014 Chevrolet Corvette Stingray
Beyoncé, Super Bowl XLVII, And The Case Of The Missing 2014 Chevrolet Corvette

None of us expected to see an ad from General Motors during Sunday's Super Bowl broadcast. In fact, the company announced months ago that it would bypass the costly commercials associated with the big game. But Chevrolet's communications chief Michael Albano had been dropping hints that GM's bowtie...Read More»

Kate Upton & Sebastian Beacon in a 2013 Super Bowl ad for the Mercedes-Benz CLA class
The Best Super Bowl Ads (And Blackout Tweets) Of 2013

Super Bowl XLVII was many things, but dull? Not on your life. Jennifer Hudson performed an emotionally charged "America the Beautiful" with students from Sandy Hook Elementary School. Alicia Keys trundled onto the field with a Yamaha grand piano to sing one of the most interesting -- and lengthy --...Read More»

Toyota RAV4 commercial featuring Kaley Cuoco
Super Bowl Ads: A Compilation Of Car Commercials For 2013's Big Game

This year's Super Bowl promises to be a good one. Chicken wings are flying off the shelves despite record-high prices. The Destiny's Child halftime reunion is -- for the moment -- still on. Oh, and there's a football game happening, too. That ought to liven things up. But what folks will really be...Read More»

Lance Armstrong in an ad for the 2011 Nissan Leaf
Lance Armstrong's Love Of Subaru & Nissan: Just More Lies?

Advertising is hard work. You have to sift through mountains of research to identify your target audience. You have to refine your brand to convince that audience to buy your product. And if you rely on a celebrity to hawk your wares, you have to lie in bed wondering if you'll wake up to find...Read More»

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