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Video: BMW Understands Joy, But 'Interactive'? Not So Much.

Video: BMW Understands Joy, But 'Interactive'? Not So Much.

Last month, BMW put together a fairly massive stunt: a projection onto Singapore's Suntec City Towers 2 and 3 featuring promos for BMW vehicles, including the automaker's Efficient Dynamics lineup and its new "Joy" theme (which, contrary to popular belief, is not replacing "The Ultimate Driving... read more

June 2, 2010 by  - 0
Screencap from Hagerty's CarMatch Facebook app

Find Your Classic Car Match With Hagerty's Facebook App

Like Chinese drywall or that fifth Jello shot, Facebook apps often seem like a good idea at the time, but turn out to be a pain in the neck. Yesterday, we stumbled across an... read more May 28, 2010 by  0

Ad for the GMC Terrain using the likeness of Albert Einstein

Today In Lawsuits: General Motors Is No Einstein. No, Really.

General Motors has a problem. Not its recent bailout. Or its endless personnel shakeups. Or even the public's lingering doubts about GM production quality. No, GM has a... read more May 27, 2010 by  7

Facebook promo for Volkswagen's Marco Polo game

On Facebook, Volkswagen Plays A Clever Game Of Marco...Polo

A couple of weeks ago, we mentioned Volkswagen's Australian campaign for the revamped Polo, which consists of a dazzling, interactive website (which we love) and a TV spot... read more May 27, 2010 by  0

2011 Scion tC by Five Axis

Contest: Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip

Road trips, scavenger hunts, missions, adventures: apparently, these are the things kids love. So it's no surprise that Scion -- which boasts some of the youngest buyers of... read more May 25, 2010 by  0

Possible Fiat 500 logos from Fiat USA's Facebook page

Unleash Your Inner Design Snob: Vote On Logos For The Fiat 500

There's been a lot of speculation about Sergio Marchionne's plans to consolidate the Chrysler and Fiat families. But amid all the rumor and hearsay and out-and-out gossip... read more May 24, 2010 by  6

2010 Land Rover LR4

Land Rover: Fear, Safety, The Office And No Diesel Hybrid

When you think of Land Rovers, certain images naturally come to mind. Windswept peaks, massive sandy dunes, rock-strewn trails, snowy fjords and the wild jungles of Borneo... read more May 24, 2010 by  0

Mercedes Facebook app for the SLS AMG

Apps For Facebook, iPhone Put The Mercedes-Benz SLS AMG Front And Center

Mercedes-Benz has tried its hand at apps and social media several times in the past year. Some of those efforts have been, well, less than thrilling, but others have proven... read more May 21, 2010 by  0

Screencap from video by Swedish newspaper Daagens Industri

Clueless Or Desperate? Swedish Newspaper Ridicules Social Media Via Social Media

Look, we freely admit that social media marketing departments can get a little carried away. It probably has something to do with (a) their heady blend of type-A... read more May 20, 2010 by  0

Screencap from GM ad featuring Ed Whitacre

Remember GM's 'Loan Repayment' Ad With Ed Whitacre? It Worked.

Sometimes, it's hard to tell whether an ad is working. That's especially true when it comes to brand advertising -- the kind that's meant to improve a company's image, not... read more May 17, 2010 by  4

Screencap from the Lexus 'Dark Ride' microsite for the CT200h

The Lexus CT200h And The Dark Side Of Social Media

We love our jobs. Really. Mostly. But every so often, we're obligated to take a metaphorical bullet in the service of keeping you informed. This is one of those times... read more May 17, 2010 by  0

2010 Audi A3 TDI

Audi Sucks The Fun Out Of Efficiency To Promote The A3 TDI

In theory, we're supposed to hate stereotypes. We're encouraged to break them down and move beyond cliches. But for automakers, cliches can be a gold mine -- just think of... read more May 14, 2010 by  1

JC Cote race car with sponsorship decals from supporters

Race Driver Earns Sponsors, Dough With Clever Social Media Campaign

JC Cote is a Canadian race car driver with a very big problem: money. Cote recently signed up for the 2010 Castrol Canadian Touring Car Championship series, which is great... read more May 14, 2010 by  0

Screencap from Toyota Music Rock the Space II

Toyota Brings A Battle Of The Bands To MySpace (Yes, It's Still There)

Lately, MySpace has begun feeling like a kegger at 4am: mostly empty, with a handful of party weirdos standing in the kitchen, quietly swaying to a mixtape the DJ's... read more May 13, 2010 by  0

Screencap from Australian clip for the Volkswagen Polo

75% Of Hipsters From Outer Space Prefer The Volkswagen Polo

Hot on the heels of yesterday's rendering of the Volkswagen Polo R hatchback comes a new campaign to advertise the Polo in Australia. Things start off beautifully with a... read more May 12, 2010 by  0

Screencap from Land Rover LR4 "Sword" commercial

Video: Land Rover Gets Cocky, Tries Comedy

Land Rover has plenty of reason to smile these days. Despite car buyers' interest in smaller vehicles like the Ford Fiesta, the MINI Cooper, and the maybe here/maybe not Audi... read more May 11, 2010 by  0


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