Advertising

Dodge Gets Racy With The 'Rock 'n' Roll Marathon'
Dodge Gets Racy With The 'Rock 'n' Roll Marathon'

Earlier this week, Chrysler premiered a racy new logo for its Dodge family of vehicles -- one designed to reinforce the image of Dodge as a youthful, performance-driven brand. Now, Dodge has announced its sponsorship of the popular "Rock 'n' Roll" series of marathons, which draw upwards of 300,000...Read More»

Barrett-Jackson app for Apple
Barrett-Jackson Phones It In With A New Auction App

Given the popularity of eBay's auction app  (and the many spinoffs it has spawned), it was only a matter of time before car auction houses joined the fray. And now, one of the big daddies has stepped up to the plate: just in time for the Inaugural Barrett-Jackson Orange County Collector Car...Read More»

Screencap from BMW 'interactive' building projection in Singapore
Video: BMW Understands Joy, But 'Interactive'? Not So Much.

Last month, BMW put together a fairly massive stunt: a projection onto Singapore's Suntec City Towers 2 and 3 featuring promos for BMW vehicles, including the automaker's Efficient Dynamics lineup and its new "Joy" theme (which, contrary to popular belief, is not replacing "The Ultimate Driving...Read More»

2011 Toyota Sienna
Best Toyota Ad Ever: The Swagger Wagon

Sure, I know what you're thinking, with a blog title like that, you think I am trying to draw you in with some kind of ill-advised hyperbole that's bound to make you click on the link so I'll get more page views. That is only partially true. The whole truth and nothing but the truth is really...Read More»

Screencap from a video promoting VW's new magazine, DAS.
Video: Volkswagen Launches iPad Magazine For Customers And Fans

No matter how you feel about Steve Jobs or Apple or all things "i", there's no denying that the iPad has -- like the iPhone and the iPod before it -- created a sensation. Apple clearly understands the purpose of netbooks (which is more than other gadget-makers can say), and its engineers have...Read More»

Screencap from Kia's summer 2010 commercial for the Soul
Video: Kia Sells Its Soul With Hip Hop Hamsters

At the 2010 New York Auto Show, Neilsen handed Kia its top automotive advertising prize for last year's "New Way to Roll" ad, which featured some fairly hip hamsters cruising city streets in a bright red Kia Soul. Now, Kia is resuscitating those hamsters -- or their more urban, East Coast cousins...Read More»

Screencap from Hagerty's CarMatch Facebook app
Find Your Classic Car Match With Hagerty's Facebook App

Like Chinese drywall or that fifth Jello shot, Facebook apps often seem like a good idea at the time, but turn out to be a pain in the neck. Yesterday, we stumbled across an exception to that rule, and today, it looks as if we've found another in classic car insurer Hagerty and its CarMatch app...Read More»

Ad for the GMC Terrain using the likeness of Albert Einstein
Today In Lawsuits: General Motors Is No Einstein. No, Really.

General Motors has a problem. Not its recent bailout. Or its endless personnel shakeups. Or even the public's lingering doubts about GM production quality. No, GM has a problem with its marketing, and it's very, very serious. When GM entered bankruptcy court last summer for its quickie...Read More»

Facebook promo for Volkswagen's Marco Polo game
On Facebook, Volkswagen Plays A Clever Game Of Marco...Polo

A couple of weeks ago, we mentioned Volkswagen's Australian campaign for the revamped Polo, which consists of a dazzling, interactive website (which we love) and a TV spot featuring hipsters from space (which kind of creeps us out). Now there's a new, Facebook element to that Polo campaign, and we...Read More»

2011 Scion tC by Five Axis
Contest: Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip

Road trips, scavenger hunts, missions, adventures: apparently, these are the things kids love. So it's no surprise that Scion -- which boasts some of the youngest buyers of any automaker in the U.S. -- has developed an online game that uses each of those elements to promote the all new, 2011 Scion...Read More»

Possible Fiat 500 logos from Fiat USA's Facebook page
Unleash Your Inner Design Snob: Vote On Logos For The Fiat 500

There's been a lot of speculation about Sergio Marchionne's plans to consolidate the Chrysler and Fiat families. But amid all the rumor and hearsay and out-and-out gossip, there's one thing we know for sure: Fiat is bringing its long-lived, very popular 500 model to the U.S. And now, we also know...Read More»

2010 Land Rover LR4
Land Rover: Fear, Safety, The Office And No Diesel Hybrid

When you think of Land Rovers, certain images naturally come to mind. Windswept peaks, massive sandy dunes, rock-strewn trails, snowy fjords and the wild jungles of Borneo. Land Rover has spent decades cultivating this image of ruggedness, go-anywhere ability and serious upper class looks--as has...Read More»

Mercedes Facebook app for the SLS AMG
Apps For Facebook, iPhone Put The Mercedes-Benz SLS AMG Front And Center

Mercedes-Benz has tried its hand at apps and social media several times in the past year. Some of those efforts have been, well, less than thrilling, but others have proven pretty useful (at least for buyers). Now, the luxury automaker is giving it another go with apps for Facebook and the...Read More»

Screencap from video by Swedish newspaper Daagens Industri
Clueless Or Desperate? Swedish Newspaper Ridicules Social Media Via Social Media

Look, we freely admit that social media marketing departments can get a little carried away. It probably has something to do with (a) their heady blend of type-A personalities and (b) their profound conviction that folks in the real world really, really want to hear what they have to say. Toss all...Read More»

Screencap from GM ad featuring Ed Whitacre
Remember GM's 'Loan Repayment' Ad With Ed Whitacre? It Worked.

Sometimes, it's hard to tell whether an ad is working. That's especially true when it comes to brand advertising -- the kind that's meant to improve a company's image, not sell a particular product. However, there are a handful of companies that specialize in measuring that sort of thing, and one...Read More»

Screencap from the Lexus 'Dark Ride' microsite for the CT200h
The Lexus CT200h And The Dark Side Of Social Media

We love our jobs. Really. Mostly. But every so often, we're obligated to take a metaphorical bullet in the service of keeping you informed. This is one of those times. Seriously, you guys owe us a Coke. The bullet in question comes courtesy of Lexus, which continues to pump the whole "Dark Side of...Read More»

2010 Audi A3 TDI
Audi Sucks The Fun Out Of Efficiency To Promote The A3 TDI

In theory, we're supposed to hate stereotypes. We're encouraged to break them down and move beyond cliches. But for automakers, cliches can be a gold mine -- just think of Audi, BMW, and Mercedes-Benz, which have milked the "German efficiency" stereotype for more years than we can count...Read More»

JC Cote race car with sponsorship decals from supporters
Race Driver Earns Sponsors, Dough With Clever Social Media Campaign

JC Cote is a Canadian race car driver with a very big problem: money. Cote recently signed up for the 2010 Castrol Canadian Touring Car Championship series, which is great. But for each race in the series, Cote racks up between $5,000 and $10,000 in expenses, which is not so great. In this...Read More»

Screencap from Toyota Music Rock the Space II
Toyota Brings A Battle Of The Bands To MySpace (Yes, It's Still There)

Lately, MySpace has begun feeling like a kegger at 4am: mostly empty, with a handful of party weirdos standing in the kitchen, quietly swaying to a mixtape the DJ's girlfriend left behind. Hell, even Tom bailed on that stuff. So far as we know, the only folks who admit to MySpace membership anymore...Read More»

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