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Chrysler's 'Firehouse' Blog Falls Onto The Funeral Pyre
Chrysler's 'Firehouse' Blog Falls Onto The Funeral Pyre

If you've never heard of Chrysler's "Firehouse" media blog, you're not alone. It was only intended for those working inside the media biz -- specifically journalists, and even more specifically, auto journalists. You'll note that we said "was". That's because the Firehouse is no more. As of...Read More»

Gas pump
BP To Compensate Distributors For Lost Sales

There are 1,100 BP gas stations in the country of which very few are owned and operated by the giant oil company. This is a point that has been difficult to drive home for the many local retailers who have suffered the effects of boycott efforts by consumers who are disgruntled over the damage the...Read More»

2010 Chevrolet Malibu
Curbstoning - Protect Yourself From Scammers

We’ve all seen the cars on the side of the road--especially in high traffic areas--with “for sale” signs taped to the windows, or a price and phone number scrawled in white paint on the windshield. It’s called “curbstoning.” It’s private sellers trying to generate interest in their...Read More»

Screencap from 'Frenemies', a miniseries sponsored by the Toyota Sienna
You Have A Frenemy Request From The Toyota Sienna

The Toyota Sienna minivan has proven popular with consumers, and Toyota has deployed a number of ad campaigns to sell it. The latest -- "Mommy Like, Daddy Like" -- has been a mixed bag: some of the creative has been well-executed and engaging, while other elements seemed...well, a little lazy. Now...Read More»

Screencap from Kia's summer 2010 commercial for the Soul
Kia And Hamsters And Petville, Oh My: The Soul Returns To Facebook

We have good news and bad news. The good news: for a third year, Kia will underwrite the Vans Warped Tour, which, for those who haven't been, is a lot like Lollapalooza, except people actually go. The bad news: Kia is bringing the Soul back to Facebook, which didn't go too well the first time...Read More»

Buick 'Regal Remix' invitation
Summer Fling: GM's Coming-Out Party For The 2011 Buick Regal

Earlier this week, we told you about Buick's new digital campaign to hype the all-new 2011 Regal and youthen the model's fusty image. But sometimes, the web isn't enough, so GM is also putting the Regal smack-dab in front of the 30/40something influencers it's targeting by throwing a series of...Read More»

2011 Ford Fiesta
Ford's Fiesta Movement Keeps Moving After You've Moved On

There's no question that Ford has scored a huge marketing coup with its hip, fully wired Fiesta Movement. The campaign's camera-ready army of influencers tweeted and Facebooked and YouTubed the hot new compact to an astounding 60% brand recognition before it even appeared in showrooms. The Movement...Read More»

Dodgy dealer
Help! Doug: Can Dealers Legally Advertise Lease Payments Disguised As Car Payments?

Q. I'm no genius but I've got common sense. I was almost taken by a dealer that advertised a really low monthly payment, without making it clear in the ad that the payment was not on a loan. The money down was not a real down-payment, but a strange lease down-payment I had to pay tax on. So, I...Read More»

2011 Buick Regal
Truth Or Consequences: Buick Prepares For The Slings And Arrows Of Social Media

Here's a sentence you might not have expected: Buick is planning a major social media offensive for the 2011 Regal sedan. Sales of the revamped Regal began last month, and in July, Buick will start marketing the sedan in earnest. Shortly after the traditional onslaught of print, broadcast, and...Read More»

2010 Volkswagen Polo
Video: Volkswagen Brings The Polo GTI To Facebook

  Volkswagen has been pushing the online angle pretty hard in its launch of the 2011 Polo. Among the automaker's standout efforts have been a joint ad campaign and website, and an intriguing "Marco Polo" Facebook page. Now, VW has returned to Facebook to hype the sporty Polo GTI, and we're happy...Read More»

Volkswagen Golf BlueMotion (MkVI)
Top Five Volkswagen Music Ads

As I got off the train to go to work this morning, in my clouded head that so desperately needed strong, black coffee to make the synapses fire, and kick other bodily functions into top gear, I bemoaned the fact that there's so little good car advertising outdoors in most public places. What a...Read More»

Chevrolet ad on the Yahoo log-in page
Chevrolet Parks Itself On Yahoo's Log-In Page

If you logged into your Yahoo.com account yesterday -- or if you plan to between now and Wednesday night -- you might see something unusual: the site's normally stark white log-in page has been papered over with wall-to-wall images of Chevrolet vehicles. It's part of a three-day U.S. campaign for...Read More»

Screencap from Dodge Challenger World Cup commercial
Video: Buy A Dodge, Or The Terrorists Win

Last week, Chrysler launched its first ad campaign for a new model since emerging from bankruptcy in 2009. Frankly, we found the spot for the Jeep Grand Cherokee a little confusing, but not as much as this clip for the Dodge Challenger: We've seen a few other Dodge ads in recent weeks -- first that...Read More»

Screencap from Wieden + Kennedy spot for the 2011 Jeep Grand Cherokee
Video: Chrysler Returns To Marketing With A Whimper, Not A Bang

Of America's Big Three automakers, Chrysler is having the most trouble recovering from the recent recession. Sure, General Motors has struggled to get its marketing under control, but to its credit, GM never slowed down -- not even during last year's bankruptcy/bailout fiasco. Chrysler, on the...Read More»

YouTube's Bonnaroo page, sponsored by the Ford Fiesta
This Weekend: Ford Fiesta Sponsors Live Video From Bonnaroo Music Festival

So you were planning a weekend trip to the beach, but the thought of getting tar balls caught in your thong has made you reconsider. What to do? Thanks to Ford Motor Company, you can kick back and enjoy great over 30 live concerts from one of the country's largest music festivals -- and all without...Read More»

2011 Ford Explorer Leaked?
Like Or Unlike? 2011 Ford Explorer Will Debut On Facebook

The live-streamed rollout: we've seen it in other industries -- in fashion, for example -- and it's even happened a few times in the auto world, when an automaker has posted live video of a model's debut on the auto show floor. Now, Ford has decided to skip the auto show altogether and premiere the...Read More»

Facebook app for the Honda CR-Z
Honda Uses Facebook To Promote Another Controversial Model: The CR-Z

The last time Honda used Facebook to promote a brand new model, the results were not so good -- well not so good for Honda, though Facebook fans seemed to enjoy venting some hate. Now, Honda is making another go at the social media marketplace with promos for the new CR-Z, a controversial new ride...Read More»

2010 Toyota Camry 4-door Sedan I4 Auto LE (Natl) Front Exterior View
Free Speech, The Free Market And The Head-On Crash

Free speech, is the cornerstone of a free society, it has been said. The free market, meanwhile, is that which allows any consumer or entrepreneur to either spend or make some dough based on the capitalist principle. These two bedfellows sometimes can't sleep in the same bed when they both accuse...Read More»

Volkswagen ad for the 2010 World Cup
Hey, Soccer Fans: Volkswagen Wants To Make You A Star

Soccer continues to grow in popularity in the U.S., and this summer's World Cup will benefit from some of the heaviest live coverage the sport has seen on American airwaves. Volkswagen is hoping to get in on the action with a new social media campaign aimed at rooting out U.S. soccer junkies. Just...Read More»

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