Advertising

Video: Dodge Challenger's 'Revolutionary' Campaign Tries To Go Viral
Video: Dodge Challenger's 'Revolutionary' Campaign Tries To Go Viral

  Chrysler's recent ad campaigns have been pretty hit-or-miss. We've enjoyed the Dodge ads voiced by Michael C. Hall, despite the heat they've taken from PETA. The commercials for the 2011 Jeep Grand Cherokee were kind of a win, though they could use some judicious editing. On the other hand, the...Read More»

2011 Buick Regal
And The Fastest-Growing Car Brand Is...Buick?

Look, we all miss Pontiac. Saturn, too. A few even miss Saab. (Fewer miss HUMMER.) But although General Motors' bankruptcy and brand sale may have been painful for fans, it's begun to pay off for the automaker and its remaining marques -- especially Buick. Not so long ago, Buick was on the skids...Read More»

Screencap from Porsche's YouTube channel
Battle Of The Brands: YouTube's Winners And Losers Revealed

And so it's come to an end -- this week-long look at automakers and their YouTube channels. We've been amused, intrigued, and sometimes bitterly disappointed by what we've seen. Now it's time to announce the best (and worst) in show. But first, a couple of notes. First, we were surprised by the...Read More»

Screencap from an ad for the 2011 Buick Regal
Video: Could You Spot A Buick Without Badges?

Remember those Folger's commercials -- the ones shot in high-end restaurants with an announcer who whispered, "We've replaced their premium roast coffee with Folger's Crystals!" The theory was that customers would sneer at Folger's instant coffee if they saw it coming, but if they consumed it...Read More»

Invisible monkey in Dodge's Year-End Tent Event Sale advertisement
So Is Chrysler's Invisible Ad Monkey Flipping Off PETA?

Annoying end-of-model-year dealer closeout ads have swarmed the airwaves, as they do every year around this time. But Chrysler threw a touch of whimsy into its 30-second array of black cars in front of a tent with confetti, with the voice of Michael C. Hall--better known as the civic-minded serial...Read More»

Screencap from Subaru ad campaign for the 2011 Impreza WRX
Video: Subaru Straps Strangers Into The Passenger's Seat To Promote The New WRX & STI

By now, we've seen a slew of commercials featuring guys- and girls-next-door, with dashboard cameras capturing their heartfelt reaction to new rides. Heck, Hyundai launched a whole campaign around that very concept just a couple of weeks ago. Now, Subaru has done something similar, but it's upped...Read More»

2011 Buick Regal
GM Invites Customers To Comment On 2011 Buick Regal Via Online Forum

These days we’re starting to see more and more of the major automakers starting to advertise using social media avenues such as Twitter and Facebook, and nowhere is this more evident than in the U.S. where automakers like GM, for instance, are launching new online forums for owners and potential...Read More»

Car Town
Car Town And DriverVille: Two Games For Gearheads Come To Facebook

If you use Facebook -- and of course you do -- you know how much fun games like Farmville and Petville can be. Take a look at your news feed, and you'll see dozens of updates from nearly forgotten high school acquaintances, each begging you to help with chores and other drudgery so they can unlock...Read More»

2010 Nissan Maxima
Car Dealer Tricks: Bait And Switch - Part I

You finally found the perfect car on sale in the local Sunday paper. The price is so low you don’t dare miss this opportunity to finally get the car you’ve wanted for months. You grab your check book and drive down to the dealership that placed the ad. When you arrive you’re surprised that...Read More»

2011 Chevrolet Volt
Today at High Gear Media: Chevy Volt, Nissan Leaf and MINI

Yesterday was the 2011 Ford Explorer's day--and today at High Gear Media, you could hardly escape the dueling electric vehicles making news at Plug-In 2010 in San Jose. The new GM electric car made headlines across our network of almost 3 million readers as General Motors announced the Chevy Volt's...Read More»

Limited-edition Kia Soul 'Ignition'
Contest: Kia Sets The Hamsters Aside, Wants To See How You Roll

Kia scored a big hit last year with its hamster-themed marketing for the youth-oriented Soul -- a hit so big that the Korean automaker chose to bring it back for another round this summer. But now, Kia is putting that campaign aside for a minute, and it's turning the camera on you. Yes, Kia is...Read More»

Chimp from the 2010 Dodge Tent Event commercial
Today In Advertising: PETA Persuades Dodge To Ditch The Fireworks Chimp

By now, you've probably seen the ad for the Dodge Tent Event: a stream of current Dodge models, all dressed out in black, zipping through a sales lot full of tents, banners, and those wacky inflatable tube people you often see at dealerships. Michael C. Hall (of Six Feet Under and now Dexter fame)...Read More»

The 2010 Toyota Prius
Toyota Checks The Weather Before Serving Up Your Ad

We've all seen contextual ads before -- in fact, chances are good that you're looking at one right now. It's common practice to serve up ads based on keywords and location, which is why when you Google "cars", you get not only your search results, but also several ads related to cars, including one...Read More»

Screencap for Canadian ad for the Kia Soul
Video: Kia Gets To The Soul Of Social

A few weeks ago, Kia resuscitated its popular "hamsters" campaign for the Kia Soul with a new commercial, new social media (including an alignment with "Petville"), and even a new clothing line. As with the ads from 2009, Kia's hamsters play the role of young, hip, hip hop-loving urbanites...Read More»

Cast of 'Live Every Litre' by Honda
Honda Debuts A New Documentary For The 2011 CR-Z: 'Live Every Litre'

In these days of flashmobs, crowdsourcing, and other clunky neologisms, many automakers have turned to consumers for their ads. Yesterday, we talked about Hyundai's "Uncensored" campaign, which bears more than a few similarities to Ford's "Swap Your Ride" campaign (among others). Now Honda has...Read More»

2011 Hyundai Sonata
Hyundai Borrows A Page From Ford's Fiesta Movement

By now, you've probably seen the commercials for Hyundai's new "Uncensored" campaign. They're pretty hard to miss, but on the off-chance that you're not much of a TV person, (a) congratulations, and (b) here you go: In addition to those clips, however, the "Uncensored" campaign also includes an...Read More»

Fisker Karma
Forget Saving The Planet: The Fisker Karma Will Nab You A Date

Remember the Prius commercials with all those people dressed up like grass and rocks, moving in rhythm to create the illusion of a happy, healthy Mother Earth? Well forget 'em. In fact, forget all that tree-huggery tripe used to sell cleaner-tech rides. According to a new website for Fisker...Read More»

Leaked 2011 Lexus CT 200h images
Lexus Lures Andy Samberg, Tracy Morgan, Jamie Kennedy To The Dark Side

During the 2010 New York Auto Show, Lexus hosted a debate to hype its new hybrid, the CT 200h. Dubbed "The Darker Side of Green", the face-off featured eco-tech enthusiast Amanda Little, global-warming denier Phelim McAleer, and moderator Sarah Silverman. We were very, very dubious. But by most...Read More»

2011 Chevrolet Volt in New York City, March 2010
Chevrolet Brings The Volt's 'Freedom Drive' To The Info Superhighway

So, you're an early adopter -- comfy in your pup tent in front of the Apple store, happy to dump Gmail for Google Wave, even though it can't decide whether it's in "preview" or "labs" mode. Chances are pretty good that you'll also be interested in the new Chevrolet Volt hybrid EV (or whatever we...Read More»

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