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Friday Video: MINI Countryman Zips Through Multiple Universes (Which All Look A Lot Like Italy)
Friday Video: MINI Countryman Zips Through Multiple Universes (Which All Look A Lot Like Italy)

The weekend's coming, and we know many of you are planning last-minute getaways and Labor Day cookouts. Sadly, like some of our East Coast pals, we're stuck poking around the interweb and trying not to resent our meteorologically advantaged colleagues. For us, there's only one vacation we can...Read More»

Deer Season Is Coming: Cue The Chevy Truck Ads

In many parts of America, deer season is a very big deal. Families talk about it for months, plan hunting trips, shop for deer stands, clean rifles. We know of school districts that cancel classes the day before the season opens, mostly because half the students want to stay home and pack for the...Read More»

Screencap from Porsche DNA microsite
Video: Porsche Undergoes DNA Test To Prove Its Babydaddy-ness

It's a fairly quiet week as far as car news goes, what with many folks trying to get in some last-minute R&R before the busy fall season kicks off. That makes it a perfect time for Porsce to launch a new marketing campaign that explores the automaker's high-performance pedigree. The campaign in...Read More»

Search engines
Fewer People Using Search Engines: What Does It Mean For Automakers And Dealers?

Last week, Nielsen released search engine stats for July 2010. And while there weren't many surprises in the rankings -- at 64.2% market share, Google remains the 800-pound gorilla -- there was some shocking data to be found: over the past year, the number of searches conducted by folks in the U.S...Read More»

2010 Saab 9-5
Video: 2010 Saab 9-5 And The Resurrection Of Swedish Hip

A near-death experience can really do a number on a person, or a company, whatever the case may be. When people are involved, we know it tends to refocus you a bit, make you think of what is important in life and what you may have missed out on while you're busy surfing the Internet for inexpensive...Read More»

From Nissan's 'Innovation for All' campaign
Video: Nissan Shifts Strategy, Goes 'Geek Chic', Hires Trained Polar Bear

We've seen lots of ads from Nissan -- some effective*, others, not so much. Many of those commercials, both good and bad, have featured the "Shift" tagline, which aimed to give Nissan rides a sense of excitement. But with the rollout of numerous new and updated models over the next two years --...Read More»

2010 Nissan 370Z 40th Anniversary edition
Nissan’s Best Ad: Innovation, Maximum Maxima And Daddy

Society places labels on us all, branding us for years, decades and even lifetimes with monikers such as “lazy”, “geek”, “winner”, “dullard”, “genius” and the always popular “expendable” (that last one coming from my dark and bitter time spent in the corporate world). So...Read More»

2011 Ford Explorer
Ford's Bet On Facebook: Did It Pay Off?

A couple of weeks ago, the interwebs were all a-Twitter about Ford's debut of the 2011 Explorer -- not at an auto show, not at a press event, but on Facebook. Unveiling such a massively popular ride in such a non-traditional way was an enormous gamble for Mulally & Co. Did it pan out as...Read More»

Renault 12SecondStrip promotion for the Wind convertible
Renault Seeks Warm, Caring Strippers For Short-Term YouTube Commitment

It's Wednesday, which can only mean two things: (a) we're halfway to the weekend, and (b) we're feeling a little punchy. What better time to mention Renault's campaign to raise awareness of its new Wind convertible among strippers, exhibitionists, and famejunkies? The gist of the campaign is pretty...Read More»

Old Spice campaign featuring Isaiah Mustafa
Forbes Names Top 20 Social Media Campaigns: How Many Automakers Made The Cut?

Last week, Forbes ran a feature on the top 20 social media campaigns of all time. Some on the list were shoo-ins, like the recent Old Spice video series featuring Isaiah Mustafa. Others -- like the number one winner -- came out of left field. And a few raised eyebrows, like Target's "Bullseye...Read More»

2010 Volkswagen Passat
Free Credit Report: Save Money On Your Car Loan By Managing Your Credit: Part II

Yesterday we discovered that managing your credit is crucial if you hope to get the best interest rate on your car loan. See Part I here. If you end up paying a few percentage points more than necessary, it can cost you hundreds, even thousands of dollars more than it should over the term of the...Read More»

Screencap from Volkswagen's Remix Road microsite for the Golf
Share The Road -- And Remix It -- With The Volkswagen Golf

Apps for cars are hot, hot, hot, so when Volkswagen announced the winners of its "App My Ride" contest, we were eager to check out the results. Unfortunately, our  excitement was very short-lived. The top apps aren't nearly as interesting as others we've seen -- particularly those developed for...Read More»

2009 Pontiac G5
Free Credit Report: Save Money On Your Car Loan By Managing Your Credit: Part I

Managing your credit is crucial if you hope to get the best rate on your car loan. Paying a few percentage points more than necessary can translate into shelling out hundreds, even thousands of dollars more than you should over the term of the loan. The added interest expense can also increase your...Read More»

2010 Kia Rondo
Kia Rondo Discontinued: Rest In Peaceful Cabinosity

One of the most space-efficient vehicles on the market, the Kia Rondo, won't be back for 2011. So confirms Kia on its official U.S. website, where it uses the saying that "all good things must come to an end." Truthfully, you probably remember the weird, new-agey 'Rondoism' ad campaign—with...Read More»

Screencap from Australian Kia Sportage ad with Grandmaster Melle Mel and Scorpio
Kia Punches Gen-X Men Squarely In Their Middle-Aged Guts

This morning, we planned out a great post about the milestone Google Maps' reached yesterday: over 100 million people are now using its mobile app, which could mean Very Bad Things for Garmin and other makers of aftermarket GPS hardware. Then we saw this Australian commercial for the Kia Sportage...Read More»

2009 Volkswagen Routan S
TLC Sends The Volkswagen Routan On A Brady Family Vacation

Remember those Brady Bunch vacation episodes -- the ones always done as two-parters, where the entire family sets out for some remote destination and ends up crushed by a demonic surfboard? Well, Volkswagen and TLC have taken all that grooviness, packed it in a Routan minivan, and sent it hurtling...Read More»

Screenshot of the Scion tC 'Take on the Machine' microsite
Scion Uses Search Engines To Promote The tC

Scion's been fairly quiet the past couple of years. The once-brash brand for tuners-in-training has been given a run for its money by other automakers like Kia and Nissan. But now that the new tC has arrived, Scion has put the gloves on and come out swinging -- and it's enlisted search engines in...Read More»

Roger Penske
Penske Is Feeling Very Anti-Social Media

New technology always comes with its share of detractors. Renaissance Brits hated the fork. Silent film vamp Clara Bow hated talkies. And now, Penske Automotive Group has taken a stand against social media. In a brief interview with Automotive News,  the company's vice president of business...Read More»

Invisible monkey in Dodge's Year-End Tent Event Sale advertisement
Invisible Monkey II: PETA Defends Dodge, Gets All Up In Our Grille

Ah, the Interwebz. We wrote a little story last Thursday about how Dodge digitally erased the image of a monkey from an end-of-year clearance commercial after People for the Ethical Treatment of Animals complained. And it sorta went viral. Tens of thousands of people viewed it, and more than 50...Read More»

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