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Do They Know Something We Don't: Automakers, Auto Insurance Ad Spending Soars

Do They Know Something We Don't: Automakers, Auto Insurance Ad Spending Soars

During tough economic times, companies often cut back on marketing -- in fact, advertising budgets are frequently the first to shrink when danger looms and the last to expand once the coast clear. As a result, some analysts see ad spending as the equivalent of the canary in the mine shaft: a sign... read more

October 4, 2010 by  - 1
 
2010 Mitsubishi Outlander SE

Video: Mitsubishi Wants To Know, What Are You Into?

We don't talk much about Mistubishi these days -- and we're not alone. The company's annual sales have been on the decline since hitting a high water mark of around 354,000... read more September 27, 2010 by  0


 
2011 BMW 5-Series Touring

Video: BMW Over a Ferrari? Bavarians Have Lots of Chutzpah

To be successful in life, you need to have courage, or in some cases, you need what some call intestinal fortitude, or also referred to as nerves. Some would even say... read more September 24, 2010 by  0


 
2011 Chevrolet Camaro SS

Today at High Gear Media: Fireball Run, Big SUVs and Theft

It begins today: High Gear Media is running the 2010 Fireball Run Adventurally! We'll talk about it a lot over the next 10 days until @raywert covers his ears and goes, "La... read more September 23, 2010 by  0


 
Screencap from Toyota's 'My First Ride' campaign on Break.com

Video: Toyota Goes For The Funny Bone With 'My First Ride' Comedy Series

Once upon a time, corporations sponsored entire TV shows. Philip Morris brought America I Love Lucy. Dutch Master Cigars beamed The Addams Family to your living room. And The... read more September 21, 2010 by  0


 
Facebook page for the Honda Accord Crosstour

One In Four Shoppers Uses Facebook, Twitter To Choose Next Ride. Do Automakers Know That?

People discuss lots of stuff on social networks. Grandchildren. Farmville. Cat videos. But they also discuss the world of commerce -- what they like, what they're buying, and... read more September 16, 2010 by  0


 
Screencap from GMC's 'Never Say Never' contest

Contest: GMC Wants To Send You To Super Bowl XLV -- In A 2011 GMC Sierra Denali

Football fans: GMC has your number. The roughest and ruggedest member of the General Motors family recently launched a new contest that will give 17 folks a trip to Super... read more September 14, 2010 by  11


 
Screencap from Chevrolet's Car Hunters Challenge

Video: Chevrolet Goes For Broke With The 'Car Hunters Challenge'

There are plenty of reasons to curse reality television. It's made Heidi Montag a household name. It's put even more dollars in Paris Hilton's purse. And then there's Snooki... read more September 14, 2010 by  0


 
Screencap from Evian ad

AdAge Names The Top 10 Viral Videos Of All Time: How Many Automakers Made The List?

Just a few weeks ago, Forbes magazine published its picks for the 20 best social media campaigns of all time. Given the huge sums of ducats that automakers spend on... read more September 13, 2010 by  0


 
TomTom Star Wars voices for GPS

Video: Darth Vader, Dark Side Get Voiced for GPS

While cleaning up my inbox, I came across one of my favorite ads for navigation systems--from TomTom, actually. My current vehicle doesn’t have a nav system, and I... read more September 10, 2010 by  0


 
2011 Chevrolet Cruze

New Ads, Tim Allen Want to Woo You Into 2011 Chevrolet Cruze

Chevrolet has made quite a big deal about the upcoming 2011 Cruze--trotting it out at nearly every auto show for the last year and today, launching production in Lordstown... read more September 8, 2010 by  1


 
Still from the 2011 Lexus IS 'Music Track' commercial

Video: Behind The Scenes Of The New 'Music Track' Commercial For The Lexus IS

Late last week, Lexus launched an eye-catching new commercial for the 2011 IS sedan. It's also proven to be fairly ear-catching, and now Lexus has uploaded a YouTube clip to... read more September 8, 2010 by  1


 
Screencap from MINI Countryman ad

Friday Video: MINI Countryman Zips Through Multiple Universes (Which All Look A Lot Like Italy)

The weekend's coming, and we know many of you are planning last-minute getaways and Labor Day cookouts. Sadly, like some of our East Coast pals, we're stuck poking around the... read more September 3, 2010 by  0


 

Deer Season Is Coming: Cue The Chevy Truck Ads

In many parts of America, deer season is a very big deal. Families talk about it for months, plan hunting trips, shop for deer stands, clean rifles. We know of school... read more September 2, 2010 by  0


 
Screencap from Porsche DNA microsite

Video: Porsche Undergoes DNA Test To Prove Its Babydaddy-ness

It's a fairly quiet week as far as car news goes, what with many folks trying to get in some last-minute R&R before the busy fall season kicks off. That makes it a... read more September 1, 2010 by  0


 
Search engines

Fewer People Using Search Engines: What Does It Mean For Automakers And Dealers?

Last week, Nielsen released search engine stats for July 2010. And while there weren't many surprises in the rankings -- at 64.2% market share, Google remains the 800-pound... read more September 1, 2010 by  1


 
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