Advertising

Update: 2012 Ford Focus Wants You To Audition For A New 'Amazing Race' Reality Show
Update: 2012 Ford Focus Wants You To Audition For A New 'Amazing Race' Reality Show

A few quick updates about the 2012 Ford Focus, which is set to be the centerpiece of another massive advertising blitz from Ford Motor Company: 1. That social media campaign for the Focus that we mentioned the other day -- the one called "Global Drive" that looks a lot like the Fiesta Movement, but...Read More»

Screencap from Citroen 'Dating 2.0' campaign
Citroen Aims For The Funny Bone, Misses By A Mile, With Build-A-Date Campaign

Europe can be a confusing place for Americans. The streets are narrower, the coffee is stronger, and everything seems historic. The cars are different there, too -- and so are the car ads. Case in point: the latest campaign from Citroen, called "Dating 2.0". At heart, the campaign's conceit is...Read More»

Screencap from 2011 Volkswagen Jetta commercial
Video: Volkswagen Pins Dreams Of World Domination On New Jetta. Wanna See The Ads?

It's no secret that Volkswagen and its CEO Martin Winterkorn have big dreams of conquering the world. (Ah, Germans.) In fact, the company has repeatedly said that it wants to surpass the current #1 automaker, Toyota, by 2018, but in order to do that, Volkswagen will really need to up its game in...Read More»

Screencap from Subaru 'Tracks' Facebook promo
Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling out on Facebook for a much clearer target market: 30something hipsters. Before we go any further though, we should point out...Read More»

Nielsen's top ten ad categories for the first half of 2010
Do They Know Something We Don't: Automakers, Auto Insurance Ad Spending Soars

During tough economic times, companies often cut back on marketing -- in fact, advertising budgets are frequently the first to shrink when danger looms and the last to expand once the coast clear. As a result, some analysts see ad spending as the equivalent of the canary in the mine shaft: a sign...Read More»

2012 Mediocrity spy shots
Video: Subaru Brings Mediocrity To TNT Tonight

Last week, an eagle-eyed reader over at Motor Authority sent in some spy shots of a curious sedan sporting a "M" on the grill and a nameplate that read "Mediocrity". Painted the color of a 1998 IBM desktop computer and looking a lot like an old Kia Optima, Marty Padgett's first guess was that the...Read More»

2012 Ford Focus Five-Door
If It Ain't Broke: Ford Revives Fiesta Movement For The 2012 Ford Focus

Ford's Fiesta Movement was a big hit with consumers. It generated huge product awareness, killer demand, and may explain why the Fiesta is commanding such impressive prices in showrooms. Knowing a good thing when they see it, Ford's social media guru Scott Monty and his colleagues have decided to...Read More»

2011 Kia Sportage
Contest: Kia Teams With Yelp To Give You A Shot At Free Cash

In our world, Thursday is a day for optimism. The weekend's looming, the drink specials are flowing at local theme bistros, and tomorrow's Friday, which is essentially Saturday's little brother. And so, in that spirit of a future bright with hope and caffeine, we bring word of a new contest...Read More»

2010 Mitsubishi Outlander SE
Video: Mitsubishi Wants To Know, What Are You Into?

We don't talk much about Mistubishi these days -- and we're not alone. The company's annual sales have been on the decline since hitting a high water mark of around 354,000 vehicles in 2002, hovering around 50,000 today. There's even been talk about the automaker pulling an Isuzu on the American...Read More»

2011 BMW 5-Series Touring
Video: BMW Over a Ferrari? Bavarians Have Lots of Chutzpah

To be successful in life, you need to have courage, or in some cases, you need what some call intestinal fortitude, or also referred to as nerves. Some would even say “chutzpah” and I think in the case of this ad, it about sums it up. Choosing a BMW over a Ferrari is the theme of...Read More»

2011 Chevrolet Camaro SS
Today at High Gear Media: Fireball Run, Big SUVs and Theft

It begins today: High Gear Media is running the 2010 Fireball Run Adventurally! We'll talk about it a lot over the next 10 days until @raywert covers his ears and goes, "La la la la I don't hear you." [MotorAuthority] Cool thing: for the Fireball Run, we've turned a Chevy Camaro SS into a mobile...Read More»

Screencap from Toyota's 'My First Ride' campaign on Break.com
Video: Toyota Goes For The Funny Bone With 'My First Ride' Comedy Series

Once upon a time, corporations sponsored entire TV shows. Philip Morris brought America I Love Lucy. Dutch Master Cigars beamed The Addams Family to your living room. And The Flintstones was brought to you by the good people at Winston. The practice of sole sponsorship had mostly ended by 1971 --...Read More»

Facebook page for the Honda Accord Crosstour
One In Four Shoppers Uses Facebook, Twitter To Choose Next Ride. Do Automakers Know That?

People discuss lots of stuff on social networks. Grandchildren. Farmville. Cat videos. But they also discuss the world of commerce -- what they like, what they're buying, and what they try to avoid. And of all those things, all those products, we talk about cars most of all. ROI Research recently...Read More»

Screencap from GMC's 'Never Say Never' contest
Contest: GMC Wants To Send You To Super Bowl XLV -- In A 2011 GMC Sierra Denali

Football fans: GMC has your number. The roughest and ruggedest member of the General Motors family recently launched a new contest that will give 17 folks a trip to Super Bowl XLV and one lucky son-of-a-gun a brand new, 2011 Sierra Denali. The premise of the "Never Say Never Moment of the Week"...Read More»

Screencap from Chevrolet's Car Hunters Challenge
Video: Chevrolet Goes For Broke With The 'Car Hunters Challenge'

There are plenty of reasons to curse reality television. It's made Heidi Montag a household name. It's put even more dollars in Paris Hilton's purse. And then there's Snooki. But reality TV has also generated a handful of good shows, and it's given advertisers like Chevrolet a cheaper, more...Read More»

Screencap from Evian ad
AdAge Names The Top 10 Viral Videos Of All Time: How Many Automakers Made The List?

Just a few weeks ago, Forbes magazine published its picks for the 20 best social media campaigns of all time. Given the huge sums of ducats that automakers spend on advertising, we'd expected to see several car companies on Forbes' list, but there were only two. Now, AdAge has published a slightly...Read More»

TomTom Star Wars voices for GPS
Video: Darth Vader, Dark Side Get Voiced for GPS

While cleaning up my inbox, I came across one of my favorite ads for navigation systems--from TomTom, actually. My current vehicle doesn’t have a nav system, and I bought a portable TomTom competitor. And wished I hadn’t. TomTom has the best possible performance, and better yet, it...Read More»

2011 Chevrolet Cruze
New Ads, Tim Allen Want to Woo You Into 2011 Chevrolet Cruze

Chevrolet has made quite a big deal about the upcoming 2011 Cruze--trotting it out at nearly every auto show for the last year and today, launching production in Lordstown, Ohio. Now that it's finally here (well, almost), the ad campaigns have begun. Last week we wrote about Tim Allen (you remember...Read More»

Still from the 2011 Lexus IS 'Music Track' commercial
Video: Behind The Scenes Of The New 'Music Track' Commercial For The Lexus IS

Late last week, Lexus launched an eye-catching new commercial for the 2011 IS sedan. It's also proven to be fairly ear-catching, and now Lexus has uploaded a YouTube clip to show how the ad was made. The commercial is called "Music Track", and it features an Ultrasonic Blue Lexus IS drifting...Read More»

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