Advertising

BMW 330e comes for Tesla Model 3 in new ads: Does it miss?
BMW 330e comes for Tesla Model 3 in new ads: Does it miss?

Traditionally, BMW's biggest rivals have been luxury automakers with massive market share--companies like Mercedes-Benz and Lexus. In press releases and news articles, those are the companies to which BMW compares itself and its sales. But a new pair of BMW ads takes aim at a much, much smaller...Read More»

Volkswagen TDI 'clean diesel' television ad screencap
Volkswagen Dieselgate update: Dealers confront VW execs, FTC sues, sales hit the skids

The Volkswagen Dieselgate scandal began making headlines over six months ago, so you might think that the worst of it would be over by now. You would be wrong. In recent days, VW's U.S. dealers and its German executives have met at the National Automobile Dealers Association convention in Las...Read More»

Scene from Mercedes’ ad for Super Bowl XLIX
Super Bowl XLIX Ad Lineup: Every Video We Can Get Our Hands On (And Then Some)

Everyone knows that the Super Bowl isn't just about football. The Super Bowl is an event -- a huge event -- and events are marketing opportunities. On this very special day, we're encouraged to consume, consume, consume: to drink more beer, to eat more pizza, or, if football isn't our thing, to...Read More»

2016 BMW 6-Series Gran Coupe
BMW Raises Prices, But Not On You

BMW is raising prices on its entire lineup of 2015 vehicles--but according to CarsDirect, it won't be affecting car shoppers, at least for the moment. ALSO SEE: 2015 Jeep Cherokee Investigated For Engine Fire Captured On Film: Video The German automaker is coming off a great December and a...Read More»

Ford C-Max Energi 'Upside' parody advert
Ford Lampoons Cadillac ELR Ad With An Earthy One For The C-MAX Energi

There were three ways to view "Poolside", Cadillac's recent ad for the ELR electric car: 1. Wow, that's a nice-looking car. 2. Wow, that's a nice-looking car and it's eco-friendly. 3. Wow, that guy in the ad is a schmuck. ALSO SEE: The Best-Selling Cop Car Is Actually An SUV Unfortunately for...Read More»

Fake Tesla ad created by James Khabushani and RJ Collins of Everdream Pictures
Fake Tesla Ad Is Better Than Most Car Ads We've Seen (Even Elon Musk Loves It)

Put yourself in these shoes: you've just graduated from college, and you love using video to bring stories to life, so you've started a company to do just that. That's the good news. The bad news is that you're based in the intensely competitive arena of Los Angeles, California, and you have just...Read More»

Fake Audi ad referencing the Sochi Winter Olympics 'Snowflake Fail' (via Reddit)
Audi Fan Creates Outstanding Ad Riffing On The Sochi Winter Olympics Snowflake Fail

Once upon a time, advertising was a long, drawn-out process. The Don Drapers of the world took months to develop slogans, refine logos, and copyedit commercials before unleashing them on consumers. Then came the internet, and eventually, social media. Together, they changed the way that we think...Read More»

LGBT-inclusive ad for the Chevrolet Traverse (debuted during the Sochi Winter Olympics)
Chevrolet Launches Two LGBT-Inclusive Ads During Winter Olympics Broadcast From Sochi, Russia

At noon Eastern, Chevrolet unveiled two commercials on YouTube: one for the all-new Chevy Traverse, the other for Chevrolet, the brand. "Why should that matter?", you ask. "Don't automakers post clips to the web on a daily basis?" They do, but these are special: they're intended for TV, and they...Read More»

2014 Nissan Rogue marketing campaign, 'The Detour'
Send The 2014 Nissan Rogue On A Road Trip 'Detour' Using Google Maps

Nissan is hyping the 2014 Rogue compact crossover with a new online campaign called "Detour" that could be one of the better Friday afternoon timewasters we've encountered -- this week, anyway. The campaign creates a fantasy road trip-slash-music video using Google Maps, some stock car-on-road...Read More»

Audi Snapchat images from Super Bowl 2014
Audi's Super Bowl Snapchat: Awesome or Awkward?

Yesterday afternoon and evening, millions of sports fans geared up for a Super Bowl that would ultimately prove to be stupendously underwhelming (or overwhelming, for Peyton Manning). But despite the huge number of TV sets tuned to the big game, many viewers were glued to other, smaller screens...Read More»

Bob Dylan Chrysler ad
Super Bowl 2014 Ads: The Good, The Bad, And Bob Dylan (Video)

The television has been dusted, the batteries in the remote have been changed, and the Rotel is bubbling quietly in a crock pot: the Super Bowl is here, featuring Queen Latifah, an opening-seconds safety, and Audi apparently losing its mind on Snapchat. Of course, football fans aren't the only...Read More»

2014 Volvo S60L production in China
Can Volvo Be Saved?

Once upon a time, Volvo was a force to be reckoned with. Can it rise from the ashes, or is it speeding irrevocably toward irrelevance? Even at the height of its popularity, Volvo never achieved the high-end luxury status of other European marques like BMW or Mercedes-Benz, but that seemed to be a...Read More»

Sarah McLachlan in a teaser for Audi's 2014 Super Bowl ad
Audi & Acoustic Guitarist Sarah McLachlan Ask: Won't You Please Pity The Doberhuahua?

With every passing hour, we edge closer to Super Bowl XLVII. And with every passing day, we encounter another teaser for a new Super Bowl ad. Today's teaser comes from Audi, which has asked folk temptress and Lilith Fair mastermind Sarah McLachlan to bring you a special message about a poor...Read More»

Volkswagen 'Algorithm' teaser for Super Bowl 2014
Volkswagen Releases Super Bowl Ad Teaser. What's German For 'Meh'?

It's that time of year again: time to stock up on Rotel, replace the springs in the sectional, and prepare for the Super Bowl and its many amazing ads. Or not so amazing, if Volkswagen's teaser for Super Bowl XLVIII is any indication. Once upon a time, advertisers went to great lengths to keep...Read More»

Honda's award-winning 'Hands' commercial
Honda Takes Top Honors In Annual Auto Ad Competition (Video)

It's a big week for directors, grips, and gaffers -- and not just because of the Golden Globes. The North American International Auto Show is up and running in Detroit, and today on the show floor, awards are being doled out for the best recent car ads. The Automobile Advertising of the Year Awards...Read More»

Dealer - Sale
FTC Investigates 10 Dealers For Deceptive Ads, With More Probes Planned

If you're a car dealer and you're unfamiliar with the term "best practices", listen up, because the Federal Trade Commission may soon be knocking on your door. The FTC has investigated consumer complaints at ten U.S. auto dealerships, all of whom were accused of deceptive advertising. The agency...Read More»

Screencap from 'Mistakes' public service announcement, New Zealand
Go Home, Hollywood: New Zealand Just Won The Award For Best Safe-Driving Video

To some folks, the holiday season ended last week. To others, the fun has just begun. In New Orleans, Venice, and elsewhere around the globe, Carnival season kicked off yesterday. Football fans are gearing up for the playoffs. And movie buffs are eagerly watching actors, directors, and producers...Read More»

2014 Jeep Cherokee
Jeep Cherokee, Washington Redskins: Should Both Names Be Retired?

Since the 1960s, university students have vigorously debated the politics of identity: what does it "mean" to be a woman? Is there an "authentic" African American experience? Which parts of LGBT culture have been "appropriated" by the hegemony? Scare quotes have proliferated. Critics dismiss such...Read More»

2014 Infiniti Q50
2014 Infiniti Q50's New Ad Campaign: Will It Quiet Consumer Reports' Bad Review?

Earlier today, we told you that Consumer Reports refused to recommend the 2014 Infiniti Q50. (Reviewers used the word "dull". Ouch.) As it turns out, however, Infiniti launched a "ground-breaking" ad campaign for the Q50 this morning -- the same morning that the Consumer Reports story broke. A...Read More»

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