Abarth

Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers
Richard Read By Richard Read

Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers

04/11/2013

The launch of the Fiat 500 didn't go as smoothly as some had hoped. First, Chrysler dealers had to build special showrooms for the new model, since CEO Sergio Marchionne didn't want Fiats sold alongside other Chrysler brands. That slowed the rollout process. Then came the ads, featuring spokesmodel...

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