2011 Scion iQ

2012 Scion iQ: First Drive
2012 Scion iQ: First Drive

I never expected to be hustling the new 2012 Scion iQ city car so quickly along the tightly wound, undulating two-laners in Marin's Muir Woods area, near San Francisco. And I'd been quite surprised that Toyota, known for its conservative cars and conservative routes, wanted us to head up from the...Read More»

2011 Scion iQ
2012 Scion iQ Gets Big Media Blitz

Scion’s soon-to-be-launched iQ minicar has the automaker branching into an entirely new segment of the of the automotive industry. Complicating things further, the brand’s perception among car buyers has been trending downward over the past 30 months, so how will it effectively launch a...Read More»

2011 Scion xB
All 2012 Scion Models To Get Bluetooth, HD Radio

Scion has the youngest buyer demographics of any brand. And for those younger drivers, the lack of Bluetooth in a new car is increasingly becoming a deal-breaker. So it certainly makes sense that Scion is stepping up to the plate. According to Scion officials, all 2012 models—including the...Read More»

2011 Scion iQ
Is The iQ What Scion Needs? #YouTellUs

Cue up the Neil Diamond because the Scion iQ is finally coming to America. Arriving on the West Coast in October, the miniature Scion is set to do battle with the new Fiat 500, Ford Fiesta, and other subcompacts. The Scion line-up currently consists of three compact vehicles with the iQ making up...Read More»

2011 Chevrolet Cruze
The FCG List: 10 Cheap, Safe New Cars for Teens

Tired of being the family chauffeur to your teenage son or daughter? If they’re responsible and you think the time is right to get them their own car, there are some inexpensive and safe choices to consider. First of all, you want your teen’s ride to be safe. That’s why all the...Read More»

Abarth Fiat 500C
Video: Fiat Launching This Year With 165 Dealerships In 119 U.S. Markets

A week ago, we told you that Chrysler's Sergio Marchionne was planning to meet potential Fiat dealers and explain his vision of the American Fiat network. Yesterday, the CEO did just that, and he seems to have generated lots of enthusiasm among attendees -- even though other dealers are clearly...Read More»

2011 Scion iQ
2011 Scion iQ Coming in March, Staying a While

When the Smart-like 2011 Scion iQ shows up in dealers next year, it's likely to give the Daimler-built two-seat city car some heartburn. The vice president of Scion, Toyota's brand-within-a-brand, confirmed this week at the press launch of the 2011 Scion tC that the new iQ will arrive in the U.S...Read More»

Teaser image for Scion's 'Reinvent the Wheels' campaign
Contestants Are Here To Reinvent Scion's Wheels, Not Make Friends

Question: What do you get if you cross Ford's popular "Fiesta Movement" marketing campaign with the hit TV show Project Runway, the unwatchable Launch My Line, and a dash or two of Monster Garage (minus JJ's adultery)? Answer: Scion's "Reinvent the Wheels" campaign. The premise of the campaign is...Read More»

2009 Scion iQ Concept
Report: Scion iQ Minicar In Showrooms By 2011

Toyota’s new iQ minicar is already on sale in Japan and most of Europe but there are now indications that the diminutive hatch could make its way to the United States. A Scion badged version of the car was displayed in concept form at this year’s New York Auto Show and now there are reports...Read More»

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