2010 Chevy Silverado

Video: Chevy Silverado Loads Up On Funny In New 'Max & Al' Campaign
Richard Read By Richard Read

Video: Chevy Silverado Loads Up On Funny In New 'Max & Al' Campaign

11/08/2010

Marketing to truck fans can be tough. They tend to be well-informed shoppers and very brand loyal, so convincing them to switch brands or models has to be more than smoke and mirrors; automakers have to talk the talk and walk the walk. That's exactly what Campbell-Ewald is hoping to do with its new...

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