Chevrolet’s current-generation Silverado 1500 was all-new for 2014 but the full-size pickup has already come in for a substantial update, confirming the competitive environment in which the big, burly workhorse operates. The Ford Motor Company’s [NYSE:F] aluminum-bodied F-150 remains the biggest threat, but Chevy’s pickup offerings remain popular, with Silverado sales up 14.6 percent so far this year.
Chevy says the latest update is part of an aggressive strategy to build on the current momentum of its full-size pickup’s sales performance. For the 2016 model year, the Silverado 1500 wears a new face that loses the dual-unit headlights of the current version, and on some models there’s less chrome brightwork. Overall, the look appears more athletic.
There are mechanical changes, too, with Chevy confirming the expanded use of eight-speed automatic transmissions in the range. And for the interior, the 2016 Silverado 1500 will feature an updated Chevy MyLink infotainment system with Android Auto and Apple CarPlay smartphone integration. A few new safety features will also be included.
Full details will be announced closer to the vehicle’s sales launch this fall. Expect the vehicle’s corporate cousin, the GMC Sierra 1500, to also adopt many of the updates.
“The redesigned 2016 Silverado will build on Chevy trucks’ legacy of dependability,” Chevrolet marketing director Sandor Piszar said in a statement. “New front end designs with bold horizontal elements, sculpted hoods and dramatic lighting reflect the strength and refinement that have helped make Silverado the fastest growing full-size pickup brand this year.”