Tech gadgets can be big selling tools for automakers (when they work properly, that is). Unfortunately, many of the newest, glitziest gizmos are only available on new cars -- often, new, expensive cars.
Case in point: the BMW i8, the predecessor of which first flaunted its features in the 2011 film Mission: Impossible -- Ghost Protocol. As much as we lust after its creature comforts, though, we're sadly unable to shell out its $135,000 sticker price.
Now, in a new, three-part ad campaign, BMW brings us good news and bad.
The good news is that BMW is making some of the i8's technology available on other, less costly models. That technology includes:
The bad news? That HUD looks nothing like the windshield-smothering one in Mission: Impossible.