That's what's happening in the San Francisco Bay Area, where a graphic designer, Brian Singer, has received a lot of media attention for purchasing space on Billboards to share his pictures, snapped in public.
DON'T MISS: The Best-Selling Cop Car Is Actually An SUV
Singer has a site called Texting While In Traffic (TWITSpotting.com) where he gathers these pictures of people in active traffic lanes focusing more on their devices than on vehicle control.
In Califonia it's a $76 fine—as well as a primary offense, which means that an officer can stop you and issue a citation even if you're not violating any other rule.
Distracted-driving texters caught in the act - TWITSpotting.comEnlarge Photo
The eleven Bay Area billboards are in place into early April. And then, perhaps a safety organization will step up.
Is this an effective method to broaden awareness of a dangerous issue, or is it a voyeuristic sort of public shaming? Let us know in your comments below.