Tesla Store Los Angeles [photo: Misha Bruk / MBH Architects]Enlarge Photo
Tesla is America's golden child. Its Model S sedan is hugely popular (and hugely stunning). Its earnings and stock prices are up. And now, it's being hailed as America's leading eco-minded company, thanks not only to its all-electric cars, but also to its battery technology, which could give a massive boost to the country's solar power industry.
But of course, Tesla's ambitions extend well beyond the U.S. border. (Heck, CEO Elon Musk's ambitions extend well beyond the Earth's atmostphere.) Soon, America could find itself a distant third in Tesla's little black (sales) book.
This week in Geneva, Tesla announced plans to open 30 new stores and service centers across Europe. It also plans to strengthen its Supercharger network on the Continent, "allowing Model S drivers to travel long distances across Europe for free".
The company didn't give a timeline for the store and service center openings, but the Supercharger expansion should happen lickety-split. According to Musk, "By the end of this year, we expect you will be able to travel almost anywhere in Europe using only Superchargers".
The move isn't entirely surprising. The Tesla Model S has been a big seller in parts of Europe -- in fact, in some countries, it's been the top-selling car, period. In the near future, demand is likely to grow exponentially when Tesla finally introduces a right-hand drive Model S for U.K. motorists.
How big and how fast will Tesla sales grow in Europe? The start-up automaker projects that by the close of this year, they could easily outpace sales in the U.S. and Canada: "By the end of 2014, Tesla expects combined sales in Europe and Asia to be almost twice as high as sales in North America".
For more on Tesla's expansion plans, check out our colleagues at Green Car Reports.