Bob Dylan Chrysler ad
FORD: As-yet unaired clip for the Ford Fusion
Ford is being old-school by keeping its game-day commercial under wraps until Sunday. However, it's being new-school by dropping teasers for the ad all over YouTube. Here's the most recent, featuring James Franco, Rob Riggle references, and a tiger. Are you intrigued? Honestly, it's okay if you're not.
HYUNDAI: "Nice" and "Dad's Sixth Sense"
Hyundai has been gunning hard for American consumers in recent years, and its annual advertising strategy always includes a Super Bowl clip or two. (Even during the Great Recession, the South Korean automaker ponied up, while most car companies sat on the sidelines.) Hyundai has typically purchased multiple spots throughout the pre-game, post-game, and game-game broadcast, but this year, it appears the automaker has scaled back to two. No word on exactly when they'll air.
"Nice" is a commercial for the 2014 Hyundai Elantra, starring The Big Bang Theory's Johnny Galecki, with a backseat cameo by Richard Lewis. (Remember him? No? Lucky you.) As you'll see, Galecki spends most of the ad hitting on a fellow Elantra driver, but she gives him zero play. The clip isn't especially memorable, but unlike Kia, memorable commercials aren't really Hyundai's forte.
"Dad's Sixth Sense" features the 2015 Hyundai Genesis, and thankfully, it's a bit better. The gist is that the Genesis, with its collision avoidance and automated braking systems, is a lot like your dad, who always seemed to know when you were about to hurt yourself and came quickly to the rescue. It's quiet, but touching in its own way. Or maybe we're just softies.
For the first time in Super Bowl history, Jaguar has bought airtime during the big game. Playing up the brand's English credentials, "Rendezvous" spends most of its 60 seconds talking about the awesomely suave, dastardly evil ways of the Brits. (We'll set aside for now the fact that Jaguar is owned by Indian motor company Tata.) That, too, is appropriate, since the commercial features the slick badassery of the F-Type Coupe.
The ad isn't especially clever -- we would've gone with a football vs. soccer theme ourselves, even though Jaguar isn't known for being funny. However, according to AdAge, the commercial was directed by Academy Award-winning director Tom Hooper, so that's something, we reckon. Look for it in the third quarter.
KIA: "The Truth"
Something about Laurence Fishburne and a few Matrix jokes and a hacked-up lip-synch to "Nessun Dorma" from Turandot. We never thought we'd say this, but bring back the rodents. PLEASE.
A blessedly shorter 60-second version of this clip for the awkwardly named 2015 Kia K900 will run during Q3.