Bob Dylan Chrysler adEnlarge Photo
The television has been dusted, the batteries in the remote have been changed, and the Rotel is bubbling quietly in a crock pot: the Super Bowl is here, featuring Queen Latifah, an opening-seconds safety, and Audi apparently losing its mind on Snapchat.
Of course, football fans aren't the only folks who've geared up for today's game. Advertising enthusiasts are paying attention, too, noting who scores big and who's just wasted $4 million on a ho-hum, 30-second clip. If you count yourself in that number, get a head start on the hullaballoo with this roundup of Super Bowl commercials from car companies.
We covered this ad for the 2015 Audi A3 a couple of days ago, giving it a relatively big thumbs-up. It's clever, it's conceptually on-point, and the creative team at Venables Bell got Sarah McLachlan to poke fun at herself. That's three big ol' wins in our book. Expect to see it early in the game's third quarter.
Technically, it's a commercial for the 2015 Silverado, but really, it's about cow sex. If that's your thing, tune in during the first quarter.
Chevrolet has another ad scheduled for the first quarter of the game, but the company chose not to pre-release it. Like movies that refuse to offer advance screenings for critics, that could mean the spot is less-than-compelling, or it could be gut-wrenchingly brilliant. We'll just have to wait and see.
CHRYSLER: Something with Bob Dylan
Over the past couple of years, Chrysler has cast older, conservative white guys in its Super Bowl commercials (e.g. Clint Eastwood, Paul Harvey). This year, in a bold break from tradition, the automaker has apparently tapped Bob Dylan for its game-day spot, though Chrysler remains typically tight-lipped about the accuracy of that rumor. Marchionne & Co. haven't even said when the spot will air or who's created it. If we were the betting type, we'd put most of our chips on the halftime slot, but we can't even play pachinko, so what do we know?
UPDATE: It's surprisingly comprehensible. "Let Asia build your phone...we'll build your car."