Ford is working overtime to revitalize its Lincoln brand, and to automakers, nothing says "revitalize" quite like adding a compact crossover to their lineups.
Enter the Lincoln MKC.
The MKC debuts with a base price of $33,995 -- just below similar models like the Acura RDX (currently $34,520) and Volvo XC60 ($34,850), but a tad more than the BMW X1 (currently $30,900). That aggressive pricing should be enough to turn the heads of many luxury shoppers.
The MKC comes standard with some of Lincoln's best high-tech features, including one of our favorites: Approach Detection, which determines when the owner is nearing the vehicle and illuminates the vehicle's exterior lighting (tweaked to complement the paint color, of course). Approach Detection also triggers lighted "welcome mat" projections by the driver's and passenger's front doors.
In addition to the other creature comforts we've come to expect from luxury vehicles, standard equipment on the MKC includes the MyLincoln Touch infotainment system, a premium sound system, and, for nervous parents, MyKey.
The base or "Premiere" model offers one engine option: a 2.0-liter EcoBoost mated to a six-speed automatic transmission and paddle shifters. One step up, there's the "Select" trim level, which starts at $37,225. It comes with everything on the Premiere model, but also offers a 2.3-liter EcoBoost engine, as well as other niceties like ambient lighting and power folding mirrors.
At the top of the line, there's the "Reserve" trim, offering everything on the "Select", plus Lincoln's beautiful panoramic Vista Roof, a hands-free liftgate, and an embedded modem so that owners can make use of the MyLincoln mobile app, enabling roadside assistance, vehicle location, navigation services and more. The "Reserve" model starts at $40,930.
The Lincoln MKC goes on sale in mid-2014 as a 2015 model-year vehicle.