2014 Infiniti Q50's New Ad Campaign: Will It Quiet Consumer Reports' Bad Review?

October 22, 2013

Earlier today, we told you that Consumer Reports refused to recommend the 2014 Infiniti Q50. (Reviewers used the word "dull". Ouch.)

As it turns out, however, Infiniti launched a "ground-breaking" ad campaign for the Q50 this morning -- the same morning that the Consumer Reports story broke. A complete coincidence, we're sure.

The campaign is called "Deja View", and it features an interactive movie in which viewers shape the plot. Think of it as the cinematic equivalent of those "choose your own adventure" novels some of us enjoyed in grammar school.

As explained in a press release, the film "re-counts the story of a couple driving in their Infiniti Q50, unsure of who and where they are and whom to trust. Perhaps most importantly, they are unsure of who [sic] they are running from or to."

And that's where you come in. Start by visiting InfinitiUSA.com/deja-view. There, you'll see a phone number. Call it, and you'll be given a special "SYNC CODE", which will be used to keep track of your particular version of the Q50 narrative. According to an email we received with the press release, "There’s something like 150 different ways the film (about 15-20 mins) can go".

If this sounds a bit familiar, it should. Lexus tried something similar in its "Darker Side of Green" campaign for the CT200h -- though admittedly, this is a far cry from Lexus' half-baked foray. "Deja View" is much more complex and much better-looking. Some viewers might even find it memorable.

Will it be enough to make shoppers forget about Consumer Reports' lackluster review of the Q50? Follow the link above and judge for yourself.

FYI, we would've embedded the trailer for "Deja View" above, but for reasons unknown, Infiniti hasn't made it shareable. (Perhaps the company needs a few pointers on how social media works.) If you're interested, you can find it here.

UPDATE: The Powers That Be have enabled embedding. Knock yourselves out.

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