A car is many things: friend, enemy, necessary evil, rugrat-hauler, tiny office, and occasionally, bedroom.
In America, it also doubles as a dining room.
To many U.S. visitors, this is literally and metaphorically a foreign concept. For those used to spending mealtimes gathered around a table with family, friends, and/or co-workers, the idea of eating in the car can be alluring, appalling, or both.
Of course, Americans eat in the car because restaurants -- mostly fast-food restaurants -- have made it easy to do so. As we discussed just a couple of weeks ago, U.S. drivers love chowing down on candy bars, french fries, and other finger food. Soup, spaghetti, and salad? Not so much.
As a producer of fried chicken, KFC is at a disadvantage when it comes to eating on-the-go. Sure, chicken nuggets are popular with drivers, but drumsticks and mashed potatoes fail because of cleanliness and safety issues.
And so, KFC did some digging to figure out how the company could better compete for the hearts and minds of American motorists. Intriguingly, it found that car-owners love their cup-holders, but that those cup-holders rarely contain cups. (The most popular item? Spare change.)
This ultimately led to KFC's new Go Cup, which the company is launching with an Instagram contest. The gist is simple: just roll up to the KFC of your choice and order something in one of the restaurant's new Go Cups. Snap a photo of yourself with said Go Cup, add your Instagram filter of choice (Hefe all the way, baby), and post it using the hashtag #GoCupGo before midnight Eastern time on November 3.
KFC judges will score photos based on "creativity (60%), and uniqueness of entry and location of photo (40%)". In addition to a boatload of weekly winners, five grand-prize winners will nab either a Polaroid Z2300 camera or $250 in iPhone photo accessories. They'll also serve as "KFC Social Correspondents" for a year, which is probably a lot like being a Fiesta Agent, but with a higher poultry intake.
For complete details, check the official rules and regs. And on your way back, could you grab a couple of orders of potato wedges? We'll totally reimburse you.