October 2 is many things. It is the birthday of noted American musicians Sting and Tiffany. It is the feast day of Saint Leodegar of Poitiers. And believe it or not, in the U.S. it is also national "Name Your Car Day".
The inquisitive folks at Nationwide Insurance were curious to know how many vehicle owners go to the trouble of naming their cars, so they surveyed 1,082 of them to get some answers. The team's major findings include:
That last item may explain why Nationwide debuted the new "Baby" ad, embedded above. (Sadly, it doesn't explain why the graphic effects are so shoddy.)
It also explains why Nationwide has launched a "Meet My Baby" contest. Two weeks from today, on October 16, car owners like you can submit a photo and description of your "baby". You can then share your post across social media to garner votes, and -- well, you know how annoying contests like this work: the folks with the most votes win the day. A grand prize winner will get $5,000 to take a road trip in her/his baby, along with a $2,500 gas card. Another five runners-up will receive $2,500 gas cards.
Nationwide has already begun publicizing the contest to the media, but hasn't bothered to post any info to its website or Facebook page. Presumably, all will be revealed on the 16th. Stay tuned.