August 2013 Car Sales: Summer Ends On A Hot One Page 2

September 4, 2013

2014 Cadillac ATS

Audi: Audi USA reported a rise of 21.5 percent against August 2012, a total of 14,005 vehicles sold. August marks the 32nd consecutive month of record sales, and a year-to-date rise of 14.7 percent against 2012. Highlights among Audi's August sales include: TDI diesels accounted for 25.6 percent of Q7 sales and 18.4 percent of A8 sales; the R8 rose 65.2 percent for the month for 76 units sold; the A6 climbed 34.5 percent to 2,110 units sold.

BMW / MINI: The BMW Group's U.S. operations sold a total of 30,546 vehicles, a 35.4 percent rise from August 2012. MINI accounted for 6,023 of those units, a 5.3 percent gain and the best August on record for MINI in the U.S. The BMW brand's sales of 24,523 represent a 45.7 percent rise from last year, and year-to-date, the brand is up 14.8 percent to 188,997 vehicles sold.

Mercedes-Benz: Mercedes-Benz USA reported August sales of 27,144 vehicles, up 15.8 percent against August 2012. The Mercedes-Benz brand sold 24,761 vehicles of the total figure, a 20.5 percent gain. Year-to-date, the Mercedes-Benz brand is up 13 percent at 190,359 vehicles sold. The Smart brand sold 993 vehicles, a 31.9 percent year-on-year rise, while the Sprinter Vans division sold 1,390, a decrease of 34.7 percent. Mercedes' top seller was the C Class, moving 6,701 units. The E Class followed closely at 6,523 vehicles sold in August.

Porsche: Porsche Cars North America sold 3,327 vehicles in August, a 10 percent gain year-on-year. Year-to-date, the brand is up 28 percent against 2012. Porsche's sales leader was the Cayenne, at 1,435 units, followed by the 911 at 769, the Boxster/Cayman family at 669, and the Panamera at 454.

Volvo: Volvo Cars of North America is the one brand to seriously buck the upward industry trend, declining 12.7 percent month-on-month against July and 5.7 percent year-on-year. Total sales for August were 5,518 vehicles, with the S60 accounting for 1,962 and the XC60 selling 1,793 units.

Subaru: Subaru's American arm sold 41,061 vehicles in August, a 45.1 percent increase from August 2012. Year-to-date, the brand is up 29.3 percent to a total of 281,652 sales. The Forester saw its best-ever sales month, moving 13,163 units, while the Impreza and BRZ also set August records, at 6,784 and 868 units, respectively. The BRZ is up 39.3 percent over August 2012, while the Impreza climbed 43.8 percent. Subaru's only decrease in sales came from the Tribeca, down 12.7 percent to 137 vehicles sold.

Mitsubishi: Mitsubishi Motors North America reported total sales of 5,281 vehicles, a gain of 24.3 percent from August 2012. The Outlander Sport moved the most volume, at 2,171 units, a 59 percent rise year-on-year.

Volkswagen: A total of 40,342 vehicles delivered in August puts Volkswagen of America at a 1.6 percent decrease versus August 2012, despite the best August and year-to-date for Passat (up 3 percent), delivery of 13,508 Jetta Sedans (a 5.4 percent increase), and an overall diesel mix of 30.4 percent. The Beetle rose 42.6 percent against 2012 to 4,921 units sold in August. The Golf and its GTI and Golf R variants were among the big losers at Volkswagen, down a combined 29.5 percent.

Jaguar / Land Rover: Jaguar Land Rover North America published total sales of 6,661 vehicles, a 40 percent increase against last year. Jaguar accounted for 1,723 of those sales, Land Rover the remaining 4,938. Year-to-date, the company is up 18 percent total.

Kia: Kia Motors America reported total sales of 52,025 vehicles, a 4 percent increase compared to August 2012. The brand's top seller was the Optima, at 15,199 units, followed by the Sorento at 10,568 and the Soul at 10,017. The all-new Cadenza sold 1,677 units, its second consecutive month over 1,500 units.

Hyundai: Hyundai Motor America sold 66,101 vehicles in August, a gain of 8 percent versus August 2012. Top sellers were the Elantra (24,700 units), Sonata (16,917 units), and Santa Fe (8,102 units). Those three models are the brand's U.S.-built cadre, and together they recorded an 18 percent gain over last year.

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