In the world of luxury goods, "black label" means "swanky". There's black label clothing. Black label fragrance. Black label booze. And of course, the elusive black label American Express card, which is technically called the "Centurion Card", but you get the point.
And now, in its quest to reinvent and reinvigorate the Lincoln brand, Ford has unveiled "Lincoln Black Label", which the company describes as "a collection of ultra-premium exterior and interior themes mated to an even higher level of personal services and experiences...."
So, in a nutshell, Lincoln Black Label is an array of trim packages, paired with special services for customers.
Those trim packages will contain quite a few luxury touches, including:
- Specialty leather, enveloping the seats, center console, instrument panel, and doors.
- Natural woods, including Ziricote, a wood from Central and South America that Lincoln selected "because its natural beauty resonates without stains or dyes".
- Alcantara -- a cousin of Ultrasuede, every dad's favorite fabric in the 1980s -- which will accent Black Label visors, pillars, and floormats.
To simplify choices for consumers, Lincoln has created three Black Label trim packages, or themes, each of which is color-coordinated and aimed for a particular sort of customer:
- Inspired by the theatre, the Center Stage theme features dramatic contrasts like a Jet Black interior and Foxfire Red headliner. If you like the idea of living inside a checkerboard, this could be the trim for you.
- Inspired by fine chocolate, the Indulgence theme features rich brown leathers and wood finishes. It's perfect for consumers who dream of driving a box of Godiva bonbons.
- And finally, there's Modern Heritage, which is described as "a fresh take on the classic black-and-white interior with subtle red accents". Fans of mid-century diners, this one's for you.
Although Lincoln hasn't fully detailed the high-level "personal services and experiences" that will accompany Black Label vehicles, we'd expect them to be somewhat similar to the cushy, comforting concierge services offered by other luxury automakers.
Black Label debuted today at a press event featuring the Lincoln MKZ and the MKC Concept. The trims and services are expected to roll out to customers in late 2014.