In the world of luxury goods, "black label" means "swanky". There's black label clothing. Black label fragrance. Black label booze. And of course, the elusive black label American Express card, which is technically called the "Centurion Card", but you get the point.
And now, in its quest to reinvent and reinvigorate the Lincoln brand, Ford has unveiled "Lincoln Black Label", which the company describes as "a collection of ultra-premium exterior and interior themes mated to an even higher level of personal services and experiences...."
So, in a nutshell, Lincoln Black Label is an array of trim packages, paired with special services for customers.
Those trim packages will contain quite a few luxury touches, including:
To simplify choices for consumers, Lincoln has created three Black Label trim packages, or themes, each of which is color-coordinated and aimed for a particular sort of customer:
Although Lincoln hasn't fully detailed the high-level "personal services and experiences" that will accompany Black Label vehicles, we'd expect them to be somewhat similar to the cushy, comforting concierge services offered by other luxury automakers.
Black Label debuted today at a press event featuring the Lincoln MKZ and the MKC Concept. The trims and services are expected to roll out to customers in late 2014.