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Fiat 500 Abarth Cabrio Recreated By Nude Women, Because Everyone Is Out Of Ideas

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If you don't keep tabs on the advertising world, we have some very cool news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by nude, body-painted, female models! Stop reading here, watch the video clip above, and enjoy your day.

On the other hand, if you do pay attention to marketing campaigns -- either because that's your job or because you have a TV, tablet, smartphone or other device that proves you're not living under a rock -- we have some disappointing news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by nude, body-painted, female models.

The ad was created for a special "Body Issue" of ESPN The Magazine, which hit newsstands this week. (Assuming newsstands still exist. We can't vouch for that.) According to Jason Stoicevich, the head of Fiat North America, "We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio.... The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the Fiat Brand."

"Visually unique"? Either Mr. Stoicevich doesn't watch much television, or he's playing us for chumps. Because the only thing "unique" about this ad is...well, there's nothing unique about it.

Dance company Pilobolus has been doing this kind of things for years -- notably for Ford and Hyundai. In fact, Saatchi & Saatchi was so over the whole actors-as-automobile concept that it flipped the idea on its head, leaving the Toyota Prius as-is in a recent commercial and making the central character out of dancers instead.

There are other examples, but we won't bore you with them here. Suffice it to say that viewing the "behind the scenes" clip above and watching the creative team go on and on about the ad's innovative set-up is a little annoying. 

That said, we suppose there is one way in which the clip's unique: so far as we can tell, it's the only time Fiat has done it. So there's that.

And props to the participants. We haven't been able to fold our bodies like that since ever.

[via Mashable]

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Comments (4)
  1. As an art lover I find this form of automotive marketing to be inspirational and effective. Upon close, and I mean very close observation, I found the need for one more participant to really elevate the art form to a higher level. I reluctantly volunteer to work my way into the group and modestly add my personal touch, so to say, to this work. Life has it's moments.
     
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  2. Not bad , but i like the motorcycle poses ,, http://www.youtube.com/watch?v=M5519Qxbg8k
     
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  3. Thanks for putting your never-ending pop-up requesting email sign-up right in the middle of the screen. I'm already a long-time subscriber, when will this crap stop ?
     
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  4. Wow, I have to say that this creative art by Fiat is absolutely phenomenal. I have never seen anything like this. Who would have known that Fiat would produce an art like this.

    Kudos to the creators and everyone contributing to the success of this ad.
     
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