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2015 Volvo XC90 Comes With 3 Intriguing New Safety Features

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No doubt about it: Volvo has had a rough couple of years. After being sold to Chinese automaker Geely in 2010, the brand has struggled to regain its footing.

Whether that's due to the shift in administration, a slowdown in research and development, lackluster quality scores, or a general lack of enthusiasm for Volvo vehicles is debatable. What we do know is that Volvo is one of a tiny handful of brands that's faring worse in 2013 than it did in 2012. As of June 30, Volvo had only sold 32,578 vehicles in the U.S., putting it 5.9 percent below last year's stats.

But we're not counting Volvo out just yet. (Heck, if Mitsubishi is still kicking, anything's possible.) For decades, the Swedish brand has based its reputation on safety, so it's only appropriate that snazzy safety features sit at the core of Volvo's planned comeback.

The automaker recently debuted three new safety features that should begin appearing on Volvo models in late 2014. It's all part of Volvo's plan to completely eliminate deaths and serious injuries for occupants of its vehicles by the year 2020. The features are:

Pedestrian detection in darkness
Volvo bills this as a "world first", though Audi, Mercedes-Benz, and Toyota have all unveiled similar technology, incorporated into self-dimming headlights. Still, it's a great feature, and one that fits well with Volvo's reputation of being highly pedestrian-friendly. (According to a press release, Volvo's long-awaited animal-detection system should roll out soon after this.)

Road edge and barrier detection with steer assist
We've seen plenty of lane-assist features that alert drivers when they cross over the center line. This detection system focuses on the edge of the road, helping to steer the car back toward center -- even on roads without markings on the outer edges. 

Adaptive Cruise Control with steer assist
Many brands have unveiled Adaptive Cruise Control systems, but given their importance as safety features, adding one more automaker to the list seems like a good thing. 

These three features should debut on the 2015 Volvo XC90 during the latter half of 2014. For more info, check out the video embedded above and the two below.


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Comments (5)
  1. Richard, thanks for reporting on these three safety technologies from Volvo. I'd certainly want them on my car. Let's hope they help revive the automaker's sales.

  2. Two things: 1) Volvo is still Volvo with the same crackerjack staff devoted to automobile safety. China gets the profits, if any.
    2) Mitsubishi is also a high quality outfit with many great products. They built the A6M known as the Japanese Zero during the early part of the Pacific War. A6M = Attack aircraft number six from Mitsubishi.
    Their passenger cars are not bad, just outnumbered by better cars, just like the Zero was eventually during the war we won.

  3. Sorry, I should've been clearer: I agree that Mitsubishi has some strong products. Unfortunately, they've largely failed to catch on with American consumers, and that trend is unlikely to change course anytime soon. Personally, I put 50/50 odds on Mitsubishi pulling an Isuzu/Suzuki within the next five years.

  4. Oh I agree with that. But you probably agree that Mitsu is overwhelmed by REALLY good competition.

  5. There was a time when safety means Volvo but in recent years this tag have been taken away from them mainly due to there own lack in research and development work for it or due to the huge competition in the automobile industry. There are brands like Toyota and Tesla which have been doing well on safety and of course not to forget the work being done by BMW and Mercedes and Audi on safety equipments but after reading this article am somehow hopeful that they might be able to regain there place in the market.

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