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Special Edition Packages Aimed To Stoke 2013 Dodge Dart Sales

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It's no secret that the Dodge Dart isn't selling as well as Chrysler Group had hoped, for various reasons. So in an effort to boost sales (and value), a trio of special-edition models has been announced.

President and CEO of Dodge Tim Kuniskis said that they've been paying attention to how customers are ordering 2013 Dodge Darts and decided to package popular features together to create these Special Edition packages and Rallye Appearance Group, available on the SXT and Limited models.

The $595 SXT Special Edition package includes a unique black crosshair grille, dark tinted projector headlamps, projector fog lamps, LED racetrack taillights, integrated dual exhaust, Uconnect Voice Command with Bluetooth, leather-wrapped steering wheel, cruise control, steering-wheel mounted audio controls, front-passenger seat in-seat storage, remote start (when equipped with an automatic transmission), USB port, rearview auto-dimming mirror with microphone, overhead console with sunglass holder, 12-volt auxiliary power outlet, trip computer, vehicle information center, tire pressure monitoring system, active grille shutters, and underbody aerodynamic treatment.

The new Rallye Appearance Package adds unique black front fascia, Rallye badge and 17-inch Hyper Black aluminum wheels for a total of $395.

For those opting for the Limited models, there's a new $1,810 Special Edition package that adds premium Nappa leather seats, heated front seats, a heated steering wheel, a power sunroof, racetrack LED taillights, Sirius XM satellite radio, Sirius XM Travel Link, Uconnect 8.4-inch touchscreen with Garmin navigation, dual-zone automatic climate control, remote start, and a universal garage door opener.

If these packages seem like a lot of options packaged into value-oriented bundles, then you would be correct. But is an absence of features for the money really what's keeping the Dart from beating the competition? With value pegged to the redline, we may soon see.

For more information on the 2013 Dodge Dart, be sure to read our full review here.

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Comments (2)
  1. I believe it is mostly memories of what a piece of crap the Neon was that is keeping buyers away from the Dart. I think if their is a way to kill the memory of that car, and evoke the good time memories of the classic Darts from the past, they will sell more cars. Living in Michigan we see a lot of domestic cars, way more than foreign. When you look around and see very few Neons still rolling around here, you know there is a quality issue.... that and knowing a couple owners whose Neons died young. The car totally reminds me of the Neon, and brings no recollection of the classic Dart.
     
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    +1
    Bad stuff?

     
  2. Oh yeah, AND NO 2 DOOR! Come on Chrysler!
     
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    Bad stuff?

 

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