2013 Ram 1500 configurator on The Car ConnectionEnlarge Photo
Ram's Web site shows MSRP, of course, and is geared to point out lease deals while it shies away from invoice pricing. That's when we pick up and head over to our own build-and-price tools, where you can find out how to pay less for the same vehicle. Starting at the 2013 Ram 1500-Price With Options page, this time we picked virtually the same Ram 1500, only this time with the longer 6'4" bed and a base price of $37,600.
By selecting the Lone Star equipment group, we added 20-inch wheels; a receiver hitch; a split-folding rear seat; a 115-volt power point on the dash; and a split front bench with storage in the bottom cushion and in the fold-down armrest/seatback. We also opted for remote start; chrome tubular side steps; UConnect Access with Bluetooth, USB and voice command; premium sound; and a rearview camera. With more equipment and included destination charges, this Ram 1500 priced out at $43,380 -- but with an invoice price of $39,860.
From there, it's up to you to negotiate your best price, or to go back a few steps and figure out which Ram model you'd choose instead. Maybe it's the Lone Star or Big Horn, or maybe you'd really rather have a HEMI. Or maybe you have towing or a work truck in mind? Stay tuned with our 30 Days of Ram 1500, then--we'll be covering those soon.
Our 2013 Ram 1500 SLT Crew Cab 4X4 has a busy schedule this month as we put it through towing, hauling, off-roading, and accessorizing, from Georgia to Arkansas and back. Stay tuned for more--follow our Ram 1500 run here, and as always, follow The Car Connection on Facebook, Twitter and Google+.