Sending some LEDs to the @mbusa Superdome right now...— Audi (@Audi) February 4, 2013
But for the most part, auto industry types seemed content to use the break for beer runs. Thankfully, other Twitter users kept us entertained, including The Onion:
Jim Harbaugh telling scoreboard operator he's "pretty sure" 49ers were up 27-3 #SuperBowl— Onion Sports Network (@OnionSports) February 4, 2013
And let's not forget the parody account set up for the Super Bowl lighting system:
Only thing that can turn me back on is Beyonce— Super Bowl Lights(@SuperBowlLights) February 4, 2013
And also on the Beyoncé theme, one from Joe Schmidt:
IF YOU LIKED IT YOU SHOULD'VE PUT A BACKUP GENERATOR ON IT— Joe Schmidt (@joeschmidt) February 4, 2013
Did you catch any other ads or tweets that we might've missed? Share your favorites (and least favorites) in the comments below.