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Ford Stock Price Falls: Is It The Apple Of Cars? Page 2

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2013 Ford Fusion

After flirting with penny-stock status in November 2008, Ford's stock price soared over 1300% to reach $18.65 in January 2011. Since then, it's drifted slowly downward. Yesterday, it opened at $13.78 as Ford announced sales figures for 2012.

As it turns out, the company saw whopping pre-tax profits of $8 billion, net income of $5.7 billion, and fourth-quarter pre-tax profits of $1.7 billion -- the highest in over a decade. In a separate release, Ford announced that its share of the hybrid market jumped roughly nine points, while Toyota fell eight.

However, Ford's balance sheets weren't quite as bright as they were at the close of 2011, and the automaker predicted continued trouble ahead in Europe and South America.

At the end of the day, Ford's stock closed down 77 cents, at $13.01.

Our take

Markets are not rational. Stock prices are driven, in part, by analysts more concerned with short-term losses than long-term profits. Apple and Ford both suffer from heightened expectations because of their recent can-do-no-wrong reputations. Any crack in their armor is likely to cue the Cassandras.

We are not accountants. We are not lawyers. And we are certainly not financial advisors. But from where we sit, the minor setbacks facing Apple and Ford don't do anything to diminish their prospects down the road.


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Comments (3)
  1. Please stay under valued so I can buy more Ford stock!I made so much when Ford went to junk status 10 years ago and went all in.I will do the same because ford is an evergreen share on the long term buy.The future is so bright for Ford with there Engine of the year ( 3 cylinder), fresh Hybrid fleet,The upcoming all aluminum F150 and it's Hydrogen program .Nobody is as well positioned for the future .This is how Wall Street damages our home grown company's and I taking advantage because Ford is beyond Blue Chip.
     
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  2. Totally accurate in your conclusion, it´s interesting to see more common sense in a automotive blog than in a financial one. And I´m speaking about Apple, not Ford. That just last year was much lower with better results.
     
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  3. Ford is about to move to be the predominate truck builder when it releases it's all Aluminum F150 match 6 cylinder eco boast.Which will give you strength with tremendous high mileage and will render all trucks second rate.It's 3 cylinder engine will motivate the worlds emerging market car's and the Fusion will carry the value sedan category for years to come.Then with there Hydrogen car's in the near future. Ford is stacked to conquer Toyotas , ,VW and Hyundai because there old fashioned technology is not keeping or like Honda your badly managed.Maybe Wall Street should do some research.
     
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