Volkswagen CrossBlue Concept: Mid-Size 3-Row Crossover Coming

January 14, 2013
Volkswagen unveiled the CrossBlue Concept at today's Detroit Auto Show, showing a mid-size crossover with three rows of seats that takes direct aim at the successful Toyota Highlander and Honda Pilot.

The new concept is a thinly disguised version of a production model that won't launch before the 2015 model year. It will likely be the second product built in VW's new plant in Tennessee, which already makes the Passat mid-size sedan launched last year.

VW DNA + SUV masculinity

The Volkswagen CrossBlue uses recognizable VW design language--the company calls the crisp lines "clean" and "timeless"--and could almost be a tall wagon version of the similar chiseled Passat sedan.

VW is quick to stress that the concept has the "masculine character" of an American sport-utility vehicle, even though it's built on the same modular architecture that underlies the Passat sedan.

And this is a VW designed specifically for North America, which buys more large sport-utility vehicles than anywhere else in the world.

At 16 feet 4 inches long, the CrossBlue is 7 inches longer than the more luxurious Touareg--and it would likely be built to compete on price with the Highlander and Pilot, as well as other contenders, including the Chevrolet Traverse and Ford Flex.

Seven-seat flexibility

The concept is shown with six seats, but VW telegraphed its intentions by noting that, "if it goes into production," the CrossBlue would flesh out the company's utility-vehicle lineup with a "seven-seat mid-size crossover."

Volkswagen claims the mid-size vehicle has the spaciousness and interior flexibility of a minivan--without, obviously, actually being a minivan.

The second row seats slide forward using a single lever, and VW has focused especially on headroom throughout the vehicle. The third-row seats are stadium style, giving small children a better view out over the rising beltline.

The load bay grows from 49 inches long to 84 inches when the second-row seat is folded down. Even the front passenger seat back folds down fully, increasing the cargo length to 118 inches for  half the width of the car--and making trips to the home improvement store much more practical.

iPad Minis in headrests

Inside, a 10-inch touchscreen display is centered on the dash, and every switch except for the hazard flashers is a soft-touch button similar to using an icon on a digital device.

Apple iPad Mini devices are integrated into the backs of the front-seat headrests, for individual music or movie choices, and VW features its usual Fender Premium Audio system. Riders in the second and third rows also have their own climate controls.

As befits a concept vehicle, the interior is trimmed in leather, wood, and aluminum, with flush knobs that rise from the console when the car is started.

Volkswagen's crossover concept is painted in "CrossBlue Glass Flake" paint, and sits on 21-inch aluminum alloy wheels.

Volkswagen CrossBlue Concept - 2013 Detroit Auto Show

Volkswagen CrossBlue Concept - 2013 Detroit Auto Show

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Diesel plug-in hybrid, but...

The concept crossover uses a diesel plug-in hybrid powertrain, though the production vehicle is likely to launch with more conventional gasoline and perhaps diesel engines.

The diesel-electric powertrain in the CrossBlue is rated at 306 horsepower combined. The engine and electric motors together put out a whopping 516 lb-ft of torque through a dual-clutch direct-shift gearbox (DSG) automatic transmission when all four wheels are powered.

The 190-hp 2.0-liter turbodiesel engine is the same one used in other Volkswagen models, including the Passat TDI. It's paired to a 40-kilowatt (54-hp) electric motor that's sandwiched between the engine and DSG transmission.

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