Nissan Leaf: Lost Battery Capacity
But the web provides a perfect medium for owner interaction, and social media tools like Facebook help keep their cause front and center. Leaf owners are generally early adopters and should be serving as advocates for the the Leaf. Instead, the internet has been helping to turn them into adversaries.
In short, Nissan was losing the publicity war. As the complaints about the Leaf batteries grew louder, Nissan's reticence began to look like disdain -- and maybe even obfuscation. Realizing that Nissan was set to suffer serious PR setbacks, the company has come clean.
And none too soon. Sales of the Nissan Leaf have been sluggish, lagging behind other plug-ins like the Chevrolet Volt and the Prius Plug-In Hybrid. Granted, the Leaf is a very different vehicle, with no gasoline option to extend its range. However, if it's to remain competitive in the U.S. auto market, the Leaf needs as many passionate advocates as it can get. We'll see if this latest move by Nissan helps.
[via New York Times]