Santa Claus in his Ford Evos-inspired concept sleighEnlarge Photo
This may come as some surprise, but many of your friends and family members would like to receive a new car this holiday season. In fact, 65% of adults fall into this category.
If that figure seems precise, that's because it is. The Auto Alliance polled 5,000 American consumers and discovered that 65% of them would really like to be given a car this year. That's a fairly high figure, considering that only about 17% of those surveyed have ever purchased a vehicle for another person (and we're guessing that a few of those were parents who bought cars around graduation time, not Christmas). This tells us that people are not always rational creatures.
The survey went on to ask respondents whether they'd like to pick out this hypothetical new-car gift or whether they'd prefer to be surprised. Not merely content to receive the keys to a free set of wheels, 63% said they'd like to help pick out the vehicle, while just 25% would want to be surprised.
And while we're still vacationing in Fantasyland, of those who relish the thought of being surprised by a new car, 25% said it would be peachy-keen to find the keys in a gift-wrapped box, under the Christmas tree. Slightly more -- 26% -- would like to wake up and find their new vehicle parked in the driveway, topped by a big gift bow. And an always-practical 19% said they'd rather pay a surprise visit to their local dealer, presumably for the time-honored tradition of egg nog, holiday tunes, and cheerful discussion of manufacturer warranties.
Then, the Auto Alliance survey came to an abrupt, screeching halt at the Little Matchstick Girl terminal of Realityworld airport. Asked "who in your life might give you a car as a gift?", 51% of respondents said no one. Others were more hopeful, relying on the kindness of spouses (23%), parents (8%), children (5%), a girlfriend/boyfriend (4%), and good friends (2%). A delusional 1% said that they'd expect the gift to come from their boss.
And who, exactly, is the Auto Alliance, aka the Alliance of Automobile Manufacturers? Naturally, it's a trade association of 12 automakers, including BMW, Chrysler, Ford, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Porsche, Toyota, Volkswagen, and Volvo.
Speaking of wishful thinking, right?