Subaru's "Share the Love" sales event has become a holiday tradition. This year, the automaker hopes to raise $5 million through the promotion -- $5 million that will be given to five outstanding charities.
The way it works is simple: for every new Subaru sold or leased between now and January 2, 2013, Subaru will donate $250 to one of five nonprofits. When signing on the dotted line, shoppers can choose which of the five organizations will receive Subaru's gift.
According to a Subaru press release, this year's selected charities are:
This is Subaru's fifth year of "Share the Love" fundraising. Over the previous four years, the company has contributed almost $20 million to charity. This year, Subaru hopes to bring that total to nearly $25 million.
The only thing that's missing in 2012 is the ability for non-shoppers to pitch in, too. Last year, Subaru not only gave contributions for sales and leases, it also donated $1 to charity for every click on the "Share the Love" Facebook page. That seems to have been discontinued.
Still, we love this event. It's a great way to raise money for charity, and it's great for Subaru's branding efforts, too. After all, Subaru has a reputation for being one of the most socially engaged automakers in town. Events like this help solidify that reputation.
For more information about "Share the Love", check out the video above, or visit the Subaru website.