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2014 Chevy Silverado Gets December Reveal In Detroit

The projector-beam headlamps of the 2014 Chevrolet Silverado 1500

The projector-beam headlamps of the 2014 Chevrolet Silverado 1500

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The Chevrolet Silverado is consistently the second-best selling full size pickup truck in America, so Chevy knows it needs to proceed with extreme caution when it comes to redesigns.

A redesign is in the works, though, and an all-new 2014 Chevy Silverado 1500 will debut at a special event in Detroit on December 13, before making it’s first public appearance at the 2013 Detroit Auto Show.

Chevy isn’t giving us much detail in advance, saying only that the new Silverado sports a “bold” exterior design, complete with enhanced capabilities. Proving that no detail was overlooked, the automaker has released a teaser image of the new truck’s projector-beam headlamps.

As with earlier versions of the Silverado 1500 pickup, this latest generation will ultimately come in variants ranging from utilitarian through luxurious, targeted to both tradesman and homeowners who won’t sacrifice comfort when towing the boat to the lake.

No other vehicle gives owners the do-it-all capability of a full-size pickup, which is why sales remain strong even in the face of rising gas prices. We have no doubt that the new Chevy Silverado will be a success; in fact, the only real question is whether or not it can challenge the Ford F-150 for market dominance.
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