For 18 years, Ford Motor Company has been committed to the fight against breast cancer. Recently, Ford Warriors in Pink, the automaker's official program dedicated to promoting awareness of the disease, took the wraps off its first-ever documentary on the subject.
The 14-minute video is called Bang the Drum: Living Out Loud in the Face of Breast Cancer. It's embedded at the top of this page and features first-hand accounts from 11 "Models of Courage" -- nine women and two men who are breast cancer survivors.
It's not always an easy piece to watch. If you've ever had to deal with a cancer diagnosis -- either your own or that of a friend or family member -- you know how challenging it can be. Between accepting the disease, weighing treatment options, undergoing surgery, and enduring chemotherapy, it's a lot for any person to handle.
But that's what makes these stories so inspiring. And it's not just viewers who benefit from watching the documentary: participants seem to have gotten a lot out of the film, too. Survivor Tina Harold sums it up: "Sharing my story on film allowed me to really express the inner strength and courage that being a warrior against this disease has helped me discover."
Over its 18 years of support, Ford has donated and raised over $115 million to fight breast cancer. If you'd like to contribute -- now, during National Breast Cancer Awareness month, or any time of year -- visit the Warriors in Pink online shop. Ford says that 100% of net proceeds are given to organizations fighting breast cancer.